十万个seo
As a result of these constant modifications, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any reduction in organic traffic.
这些不断修改的结果是，营销人员面临着以下挑战：就每次更新进行自我教育，相应地调整其SEO策略以及解决有机流量减少的问题。
Sounds like a lot of work? Well, truthfully, maintaining an effective SEO strategy does require a close eye and a commitment to quality. And because SEO has changed so much in the past several years, many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort.
听起来需要很多工作？ 好吧，说实话，保持有效的SEO战略确实需要密切关注并保证质量。 而且由于SEO在过去几年中发生了很大的变化，因此许多营销人员不确定过时的内容，重要的内容，实际的内容以及浪费的精力。
This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter for SEO in 2020.
本指南将指出关于SEO如何运作的所有最常见的神话和假设，并为您揭穿它们，因此您不会在2020年对SEO根本不重要的事情上浪费任何时间。
1.“我必须将我的网站提交给Google” (1. “I must submit my site to Google”)
The idea that you need to submit your website to Google in order to appear in search results (or rank) is nonsense. Google finds content on its own by leveraging bots – as known as “web crawlers” – that are constantly searching the web for content to index.
您需要将网站提交给Google才能出现在搜索结果(或排名)中的想法是胡说八道。 Google通过利用不断在网络中搜索内容以进行索引的机器人(称为“网络爬虫”)自行找到内容。
However, if you’re making changes to existing website pages or creating news ones, you can submit an updated sitemap of your website to Google to help its crawlers find your content faster.
但是，如果您要更改现有网站页面或创建新闻页面，则可以将网站的更新站点地图提交给Google，以帮助其抓取工具更快地找到您的内容。
Want to check to see if your site is currently indexed? Simply do a site search for your URL, like this: site:hubspot.com
是否想查看您的网站当前是否已编入索引？ 只需在网站上搜索您的URL，例如：site：hubspot.com
2.“更多的链接胜于更多的内容” (2. “More links are better than more content”)
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure to rank higher.
过去，SEO通常是在不分析链接域的情况下建立尽可能多的链接。 这样，您的网站肯定会排名更高。
Today, building links is still a very important part of ranking factors. That’s because a link to another website is more than just a link — it’s a vote of confidence, a recommendation, a way for publishers to say to their readers: “Here’s a source I trust. Go check it out yourself.”
如今，建立链接仍然是排名因素中非常重要的部分。 这是因为指向另一个网站的链接不仅仅是链接，它是对投票的信任，推荐，是发布者对读者说的一种方式：“这里是我信任的来源。 你自己去看看。”
That being said, it’s important to focus on the quality of links you are obtaining, rather than just the quantity. Sometimes less can be more if you know how exactly to build links the proper way. You can learn more about how to earn backlinks in my upcoming articles.
话虽这么说，重要的是要关注获得的链接的质量，而不仅仅是数量。 如果您知道如何正确地建立链接的正确方法，那么有时可能会更多。 您可以在我的后续文章中了解有关如何获得反向链接的更多信息。
If you’re deciding between an investment in link building vs. content creation, remember: one of the number one ways to generate quality backlinks is to start by creating quality content.
如果要在链接建设与内容创建之间做出投资决定，请记住：生成高质量反向链接的第一方法之一就是从创建高质量内容开始。
3.“关键字比什么都重要” (3. “Keywords matter more than anything”)
Amplified by the rise of mobile and voice search, search queries have become more and more conversational. And Google’s updates over the past 2-3 years have focused on understanding these types of queries better through natural language processing, most notably with the rollout of Hummingbird in 2013.
随着移动搜索和语音搜索的兴起，搜索查询变得越来越多。 Google在过去2-3年中的更新着重于通过自然语言处理更好地理解这些类型的查询，尤其是在2013年推出Hummingbird时。
The introduction of this new search algorithm, which began analyzing phrases instead relying on keywords alone, marked a major switch for the search giant from keyword to topic-focused SEO.
这种新的搜索算法的引入开始分析短语，而不是仅仅依靠关键字，这标志着搜索巨头从关键字转向以主题为中心的SEO的重大转变。
The takeaway here for marketers? The traditional view of “keywords” in search has changed.
营销人员在这里的外卖？ 搜索中“关键字”的传统观点已经改变。
Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location.
几年前，可能需要寻找10-20个“大关键词”才能在一个主题中进行排名，而现在有数百或数千个长尾变体会在一个主题中定期进行搜索并根据位置进行更改。
«Simply dominating a few words is no longer enough to produce successful results» — says Taras Malberg, CMO at SpySERP.
“仅仅说几句话就不足以产生成功的结果” — SpySERP的 CMO Taras Malberg说。
Instead of obsessing over keywords, I recommend marketers explore a topic cluster strategy. This approach to content creation is centered around the reader, helping them discover the content they are searching for, regardless of the exact keywords they use.
我建议营销人员不要着迷于关键字，而应该探索主题集群策略。 这种内容创建方法以读者为中心，无论他们使用确切的关键字如何，都可以帮助他们发现正在搜索的内容。
4.“拥有安全的网站(HTTPS加密)对于SEO并不重要” (4. “Having a secure (HTTPS encrypted) site isn’t important for SEO”)
Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online.
您是否曾经注意到某些URL以“ http：//”开头，而另一些以“ https：//”开头？ 也许您在浏览需要提供敏感信息的网站时(例如在网上支付账单时)注意到额外的“ s”。
To put it simply, the extra “s” means your connection to that website is encrypted so hackers can’t intercept any of your data. The technology that powers that little “s” is called SSL, which stands for Secure Sockets Layer.
简而言之，多余的“ s”表示您与该网站的连接已加密，因此黑客无法拦截您的任何数据。 支持该功能的技术称为SSL，它代表安全套接字层。
In August of 2014, Google announced that it had started using HTTPS as a signal in their ranking algorithms. At the time, this meant that if your website still relied on standard HTTP, your rankings could suffer as a result.
2014年8月，Google宣布已开始在其排名算法中使用HTTPS作为信号。 当时，这意味着如果您的网站仍然依赖于标准HTTP，那么您的排名可能会因此受到影响。
Then, in October of 2017, Google released a new version of their popular Chrome browser, version 62.
然后，在2017年10月，Google发布了其流行的Chrome浏览器的新版本62。
At this time, it warned users that if their page contained a form but did not have SSL-enabled, visitors would see a “not secure” label alongside the URL. This label began to roll out in July of 2018.
目前，它警告用户，如果他们的页面包含表单但未启用SSL，则访问者将在URL旁看到“不安全”标签。 该标签于2018年7月开始推出。
From an SEO perspective, Google has publicly stated that two websites which are otherwise equal in search results, if one has SSL enabled it may receive a slightly rank boost to outweigh the other.
从SEO角度来看，Google公开表示，两个网站的搜索结果相同，如果一个网站启用了SSL，则其排名可能会略高于另一个网站。
Not to mention, up to 85% of people stated that they will not continue browsing if a site is not secure, according to a recent survey from Kubas Labs.
更不用说，根据Kubas Labs最近的一项调查，多达85％的人表示，如果网站不安全，他们将不会继续浏览。
As a result, there is a clear SEO benefit to enabling-SSL on your website, and across all of your content.
因此，在您的网站以及所有内容上启用SSL显然具有SEO优势。
5.“您不应该链接到其他网站” (5. “You shouldn’t link out to other websites”)
Provide value. When you’re creating content for the web, this should be the motivation behind it. And if that means linking out to a website other than your own to provide additional information, there’s nothing to be worried about.
提供价值。 当您为网络创建内容时，这应该是其背后的动机。 而且，如果这意味着链接到您自己网站之外的网站以提供其他信息，则无需担心。
“If you’re linking out naturally from your website to other sites that offer additional value and more context, then that’s fine. And there’s nothing special that you need to do,” explains Google Webmaster John Mueller.
“如果您是自然地从您的网站链接到其他提供额外价值和更多上下文的网站，那很好。 而且，您不需要做任何特别的事情。” Google网站管理员John Mueller解释说。
There are a few exceptions, though. If you link out to a website in exchange for a link back, link to an advertisement, or link out in your comments, that link is typically not as contextual or valuable as one that occurs naturally. In these situations, Mueller encourages the use of the rel=”nofollow”link attribute.
但是，也有一些例外。 如果您链接到网站以换回链接，广告链接或评论中的链接，则该链接通常不如自然而然地具有上下文或价值。 在这种情况下，Mueller鼓励使用rel =” nofollow”链接属性。
6.“元描述对搜索排名有巨大影响” (6. “Meta descriptions have a huge impact on search rankings”)
Meta descriptions — the short page descriptions that appear under the title in search results – don’t serve as an official ranking factor for search engines. However, these descriptions can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.
元描述-在搜索结果标题下显示的简短页面描述-不能作为搜索引擎的官方排名因素。 但是，这些描述可能会影响您是否单击页面-因此，在执行页面SEO时同样重要。
Meta descriptions can also be copied over to social media when your content is shared, so it can encourage clickthroughs from there, too.
共享内容时，也可以将元描述复制到社交媒体上，因此也可以鼓励从那里进行点击。
Here’s what makes for a good meta description:
以下是进行良好元描述的原因：
- Keep it under 160 characters, although Google has been known to allow longer meta descriptions — up to 220 characters. (Note: Mobile devices cut off meta descriptions at 120 characters.) 尽管已知Google允许使用更长的元描述(最多220个字符)，但将其保持在160个字符以下。 (注意：移动设备会截取120个字符的元描述。)
- Include your entire keyword or keyword phrase. 包括整个关键字或关键字词组。
7.“弹出式窗口始终会损害我的搜索排名” (7. “Pop-ups will always hurt my ranking in search”)
As inbound marketers, I care about creating lovable experiences for our website visitors – and, at the same time, I also want to generate leads for our sales teams. To help generate these leads, many marketers have put pop-up forms on their website pages. (After all, pop-ups work.) But the misuse of popups has led to a lot of controversy over whether marketers really should use them.
作为入站营销人员，我关心为网站访问者创造可爱的体验-同时，我也希望为我们的销售团队赢得潜在客户。 为了帮助产生这些潜在客户，许多营销人员已在其网站页面上放置了弹出表格。 (毕竟，弹出窗口是有用的。)但是，滥用弹出窗口已经引起了市场营销人员是否真的应该使用它们的争论。
Even Google had to weigh in on it all by announcing in August 2016 that they would begin to penalize websites that use what they call “intrusive interstitials.” (I call these “crappy pop-ups.”) This penalty eventually rolled out in January of 2017.
即使是Google，也不得不在2016年8月宣布将开始对使用所谓“插入式插页式广告”的网站进行惩罚。 (我称这些为“糟糕的弹出式窗口”。)这一处罚最终于2017年1月推出。
For marketers, the key word here is “intrusive.” Google doesn’t penalize all pop-ups — just the ones that get in the way of a user’s ability to easily access the content on the page when they search on mobile.
对于营销人员而言，这里的关键词是“侵入式”。 Google不会惩罚所有弹出式窗口-只是妨碍用户在移动设备上搜索时轻松访问页面内容的弹出式窗口。
For example, pop-ups that a mobile user has to dismiss before being able to access the main content of the page will get you in trouble with Google. On the other hand, pop-ups (including banners and slide-ins) that use a reasonable amount of screen space and don’t disrupt the mobile user experience are just fine.
例如，移动用户必须先关闭弹出式窗口才能访问页面的主要内容，否则您会遇到Google的麻烦。 另一方面，使用合理数量的屏幕空间且不会破坏移动用户体验的弹出式窗口(包括横幅和幻灯片)就可以了。
When they’re used in a way that’s helpful instead of disruptive, pop-ups can be a healthy part of your inbound strategy. Be sure yours offer something valuable and relevant to the people visiting that particular site page, and fit them seamlessly into the context of what your users are doing already so as not to sacrifice user experience.
当使用有用的方法而不是破坏性的方法时，弹出窗口可能会成为您的入站策略的健康组成部分。 确保您的产品提供了与访问该特定网站页面的人员有关的有价值的东西，并使其无缝地适应用户已经在做的事情，以免牺牲用户体验。
8.“ SEO只是我应该向IT传递的东西” (8. “SEO is just something I should pass off to IT”)
While search engine optimization can get pretty technical, it isn’t something you want to hand off to your IT department and forget about.
尽管搜索引擎优化可以从技术上讲得很周到，但您不想将其交给IT部门而忘记了。
Today, designing an effective SEO strategy means having a team or DRI in place that is prepared to handle not only the technical aspects, but also the content development, link building, internal training, editorial calendar development, and more.
如今，设计有效的SEO策略意味着要有一个团队或DRI，不仅要准备处理技术方面的内容，而且还要准备内容的开发，链接的建立，内部培训，编辑日历的开发等。
9.“每页只能有一个H1” (9. “You can only have one H1 per page”)
First, let’s start by understanding why headings are useful for Google. To do so, we’re going straight to the source: “We use headings to better understand the context of different parts of a page,” explains Google WebMaster Trends Analyst John Mueller.
首先，让我们首先了解标题为何对Google有用。 为此，我们直接使用源代码：“我们使用标题来更好地理解页面不同部分的上下文，” Google WebMaster趋势分析师John Mueller解释说。
When asked about the SEO implications of multiple H1s, Mueller went on to offer this advice:
当被问及多个H1对SEO的影响时，Mueller继续提供以下建议：
“Think about your users. If you have ways of making your content accessible to them, be it by using multiple H1headings or other standard HTML constructs, then that’s not going to get in the way of your SEO efforts.”
“考虑一下您的用户。 如果您有使其内容可访问的方法，无论是使用多个H1heading还是其他标准HTML构造，那么这都不会妨碍您的SEO工作。”
10.“我的主页需要很多内容” (10. “My homepage needs a lot of content”)
Have you ever come across a homepage littered with copy? Or, on the opposite spectrum, a homepage with barely any content at all?
您是否遇到过乱七八糟的首页？ 或者，相反，根本没有任何内容的主页？
Think of your homepage as the gateway to your business. Visualize it.
将您的首页视为通往企业的门户。 可视化它。
This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity – in that case, just a single login makes sense.
这是您留下第一印象并传达您的全部目的的机会。 您的价值主张也许就是简单-在这种情况下，只需一次登录就可以了。
For most marketers, however, there is a need for a bit more content and context than that.
但是，对于大多数营销人员而言，需要更多的内容和上下文。
Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next.
您的首页内容应足够长，以阐明您的身份，您的工作，所处的位置(如果您是本地人)，您的价值主张以及接下来的访问者应该做什么。
These visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.
这些访问者应该感到满意，不要被淹没或不知所措，当然也不要感到困惑。
十万个seo
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