hala mariad_在迪拜创建出租车预订业务：如何启动以客户为中心的出租车应用程序，例如Careem＆Hala？-CSDN博客

hala mariad

Dubai has been an extra-ordinary territory when it comes to adopting technology and the offshoots of any innovation. It might be surprising for everyone to know that Dubai, which today stands as an epicenter of modernity had just 13 registered cars in 1989.

在采用技术和任何创新的分支方面，迪拜一直是一个非凡的领地。令人惊讶的是，每个人都知道，如今作为现代中心的迪拜在1989年仅注册了13辆汽车。

Dubai is quite an oxymoron. In spite of its global image, Dubai has an affinity for homegrown Brands. This mindset is not just confined to the Emirates but to the whole of the Middle East, stretching right from Saudi Arabia to Pakistan.

迪拜是一个矛盾的地方。尽管迪拜拥有全球形象，但它对本土品牌仍然具有亲和力。这种思维方式不仅限于阿联酋，而且还涵盖整个中东地区，从沙特阿拉伯延伸到巴基斯坦。

While the whole world was going behind Uber, Dubai was creating it's own taxi service that spread to all the countries in the vicinity. We are talking about Careem. Careem was founded in Dubai but today, it has a presence in the middle east, Africa and South Asia. The company is valued at a whopping $2 billion.

当全世界都落后于Uber时，迪拜正在创建自己的出租车服务，并扩展到附近的所有国家。我们正在谈论Careem。 Careem成立于迪拜，但今天，它在中东，非洲和南亚设有分支机构。该公司的市值高达20亿美元。

For many people in the Middle East and North Africa, Careem is synonymous with on-demand taxi services. It goes all the way from Morocco in East Africa to Pakistan which is a part of the Indian subcontinent. Careem has been instrumental in the entire region adopting the Internet and the benefits that it brings. A lot of people have gotten access to transportation because of Careem.

对于中东和北非的许多人来说，Careem是按需出租车服务的代名词。它从东非的摩洛哥一直延伸到印度次大陆的一部分巴基斯坦。 Careem在整个地区采用互联网及其带来的好处方面发挥了重要作用。由于Careem，很多人都可以使用交通工具。

Careem and Hala — The ‘Official’ Merger

Careem和Hala —“官方”合并

Careem had become so powerful that the government of Dubai — the Road and Transport Authority of Dubai (RTA) in particular — has announced the launch of its own ride-hailing service called Hala in partnership with Careem. This progress has radically altered the landscape of transportation in Dubai. Careem has halted its economy taxi services and has agreed to take half the bookings of Hala. Careem also looks forward to expanding the services of Hala to all the other places that they have already marked their presence in.

Careem变得如此强大，以至于迪拜政府(尤其是迪拜道路和交通管理局(RTA))宣布与Careem合作推出自己的叫车服务Hala。这一进步从根本上改变了迪拜的交通格局。 Careem已停止其经济出租车服务，并已同意接受Hala的一半预订。 Careem还希望将Hala的服务扩展到他们已经标记其存在的所有其他地方。

People of Dubai have become so accustomed to this merger that they have already started booking RTA taxis from the Careem mobile app right from September. What makes the Hala services distinct is that they will not have multiplier surge pricing like the usual Careem cabs. They will, however, have a standard charge of AED 8 during regular hours and AED 12 during peak hours. There is also a cancellation charge of the Dh 12 if a driver is made to wait for more than three minutes.

迪拜人已经非常习惯于这次合并，他们已经从9月开始从Careem移动应用程序预订RTA出租车。使Hala服务与众不同的是，它们不会像普通的Careem出租车那样具有乘数激增的定价。但是，他们将在常规时段收取8迪拉姆的标准费用，在高峰时段收取12迪拉姆的标准费用。如果让驾驶员等待三分钟以上，则还会收取Dh 12的取消费用。

What makes the takeover of Hala by Careem even better is than the users will directly get the benefits of the loyalty programs offered by Careem if they book the cab using the application.

使Careem接管Hala更好的原因是，如果用户使用该应用程序预订出租车，将直接从Careem提供的忠诚度计划中受益。

The Promising Present and the Bright Future

有前途的现在和光明的未来

The merger between Careem and Hala has resulted in a positive shift both in terms of business and customer satisfaction. Careem and RTA have been testing their booking services since May and it has been proven that the time taken for a taxi to arrive has been reduced by a staggering 65%. Today, the booking can be done through multiple methods including but not limited to the application and contacting the call center. In the near future, e-booking is expected to phase out all the call centers that handle bookings.

Careem和Hala之间的合并带来了业务和客户满意度方面的积极转变。 Careem和RTA自5月份以来一直在测试其预订服务，事实证明，出租车到达的时间减少了惊人的65％。今天，预订可以通过多种方法完成，包括但不限于申请和联系呼叫中心。在不久的将来，电子预订有望逐步淘汰所有处理预订的呼叫中心。

The booking services offered by Hala will be executed across all the franchises on the seven RTA. Hala controls 50% of the 10,000 taxis that are running in Dubai today. The plan is to combine all the Dubai taxis and offer them a single service by early 2020.

Hala提供的预订服务将在七个RTA的所有特许经营权中执行。目前，迪拜的10,000辆出租车中，Hala控制着50％的出租车。该计划将合并所有迪拜出租车，并在2020年初为他们提供单一服务。

If you are interested in developing a taxi app in Dubai, Try a ready-made app solution like Uber like app. These kind of solutions are pre-loaded with features and the business model.

如果您有兴趣在迪拜开发出租车应用，请尝试像Uber这样的app这样的现成应用解决方案。这些解决方案已预装了功能和业务模型。

What Does It Mean For An Aspiring Business Person

对有抱负的商业人士意味着什么

At least for the Middle East market, it is quite evident that the government is trying to aggregate and organize the taxi services. However, it does give a very strong case of how a customer-centric business and a customer-oriented service can go a long way in transforming the thought process of a government body.

至少对于中东市场来说，很明显，政府正在试图整合和组织出租车服务。但是，它确实很好地说明了以客户为中心的业务和以客户为中心的服务如何在转变政府机构的思维过程方面大有帮助。

There might be a time when all the governments around the world become aware of the possibilities of creating an organized service by bringing private players together. At that juncture, it would be a great idea for you to have a customer-centric taxi booking business.

可能有时世界上所有国家的政府都意识到通过将私人企业聚集在一起来创建有组织的服务的可能性。在这个关头，拥有以客户为中心的出租车预订业务对您来说是个好主意。

The ‘Customer’ Centricity

以客户为中心

Just like any other taxi booking application, Hala and Careem also have the same features.

与其他出租车预订应用程序一样，Hala和Careem也具有相同的功能。

The booking can be done at the touch of a button.
只需按一下按钮即可完成预订。
The customer is provided with the information on how much time it would take for the taxi to arrive at their doorstep.
向客户提供有关出租车到达门口需要花费多长时间的信息。
The app features a route map that will show customers the route they will be taking to reach their destination.
该应用程序具有路线图，可向客户显示他们将要到达目的地的路线。
The driver of each taxi is verified, so the users can be aware of the person they are riding with.
每辆出租车的驾驶员都经过验证，因此用户可以知道与他们一起骑的人。
Multiple payment methods are allowed. Payment methods include but are not limited to cash, credit cards, and mobile wallets.
允许多种付款方式。付款方式包括但不限于现金，信用卡和手机钱包。
The loyalty program ensures that the customers keep coming back. Customers can redeem their vouchers in the rewards section.
忠诚度计划可确保客户不断回来。客户可以在奖励部分中兑换其凭证。
The push notification keeps the customers notified not only about the rides but also about the payments, rewards and new schemes.
推送通知不仅使客户知道乘车情况，而且还通知他们有关付款，奖励和新计划的信息。

The ‘Driver’ Centricity

“驾驶员”中心

Given the fact that apps like Uber, Careem, and Hala are aggregators, even drivers can be considered as customers. Hala does a great deal to ensure that the drivers remain loyal to the brand as much as the riders do.

考虑到Uber，Careem和Hala之类的应用程序都是聚合器，甚至可以将驱动程序视为客户。哈拉做了很多工作，以确保车手和车手一样忠于品牌。

Drivers have the complete liberty to choose their working hours.
司机有完全的自由选择工作时间。
With the GPS enabled device, the driver can read the exact pick-up point of the customer.
使用具有GPS功能的设备，驾驶员可以读取客户的确切接送点。
Just like riders, drivers also have access to customer support 24 x 7.
就像车手一样，驾驶员也可以享受24 x 7的客户支持。
It is extremely convenient for drivers to collect their payments even if it is made through digital methods.
即使通过数字方式付款，也非常方便驾驶员收款。
The drivers can register themselves with their details in very few steps.
驾驶员只需几个步骤即可注册自己的详细信息。
All they need to do is download the driver app and complete the essential training.
他们所需要做的就是下载驱动程序应用程序并完成基本培训。

The Revenue Generation Model

创收模式

Generally, cab booking businesses earn their revenue from three major channels. The most common method is to take a commission from the driver for facilitating the booking. The second is to capitalize on the demand by bringing in surge pricing. The last one is through subscriptions. Customers can make an upfront payment for a defined number of rides for a defined period of time.

通常，出租车预订业务通过三个主要渠道赚取收入。最常见的方法是从驾驶员那里收取佣金，以方便预订。第二个是通过提高价格来利用需求。最后一个是通过订阅。客户可以在定义的时间段内为定义的骑行次数支付预付款。

Creating an app like Hala or Careem

创建类似Hala或Careem的应用

Hala and Careem have redefined the way in which cab services were looked at. In the middle east, they might have found success with a lot of dimensions. However, they still stand out to be a global example when it comes to the success of any business that lays its emphasis on customer satisfaction.

Hala和Careem重新定义了看待出租车服务的方式。在中东，他们可能在许多方面都取得了成功。但是，在任何注重客户满意度的业务成功方面，它们仍然是全球范例。

With the availability of white label clones for Hala and Careem, it might not be a great idea for you to invest in developing the app from scratch. You can always consider purchasing the clones of these apps and customize them according to your brand. This will save you a lot of time and money because time is of crucial importance in hitting the market and reaping your profits.

有了适用于Hala和Careem的白色标签克隆，对于您从头开始开发应用程序可能不是一个好主意。您始终可以考虑购买这些应用程序的克隆并根据您的品牌自定义它们。这将为您节省大量时间和金钱，因为时间对于打入市场和获取利润至关重要。