Moovit如何改进其应用程序以帮助残疾人充满信心地乘坐公交

Alexandr Epaneshnikov, a 19-year-old Russian student who is legally blind, recently decided he wanted to be more independent by commuting on his own and relying less on his mom for rides to school. It meant taking a streetcar to a subway to his high school in Moscow, a 30-minute trip that Epaneshnikov assuredly navigates with a cane and Moovit, an urban mobility app optimized for screen readers.

亚历山大·埃帕内斯尼科夫(Alexander Epaneshnikov)是一名19岁的俄罗斯留学生，她在法律上是盲人，最近他决定通过自己上下班，减少对妈妈上学的依赖来提高自己的独立性。 这意味着要坐有轨电车到他在莫斯科的高中的地铁，这是30分钟的行程，Epaneshnikov肯定会用拐杖和Moovit进行导航， Moovit是为屏幕阅读器优化的城市移动应用程序。

“I am very happy that Moovit is accessible and offers a good amount of information about Moscow public transportation,” says Epaneshnikov, who wants to study information technology at a university. The app has helped him meet friends at cafes and restaurants, and take a train to an unfamiliar city outside Moscow to visit his girlfriend’s family.

“我很高兴Moovit可以访问并且提供了大量有关莫斯科公共交通的信息，”想在大学学习信息技术的Epaneshnikov说。 该应用程序帮助他在咖啡馆和餐馆结识了朋友，并乘坐火车去了莫斯科郊外一个陌生的城市探望女友的家人。

“I feel it adds more confidence and independence,” he says.

他说：“我觉得它增加了信心和独立性。”

Launched seven years ago in Israel, Moovit has become the world’s most popular transit-planning and navigation app, with more than 400 million users and service in 2,700 cities across 90 countries. The company is also a leader in inclusive technology, with innovative work that helps people across the disability spectrum use buses, trains, subways, ride-hailing services and other modes of public transit.

Moovit于7年前在以色列推出，现已成为全球最受欢迎的交通规划和导航应用程序，在90个国家/地区的2700个城市中拥有超过4亿用户和服务。 该公司还是包容性技术的领导者，其创新工作可帮助残障人士使用公共汽车，火车，地铁，打车服务和其他公共交通方式。

In addition to offering a consumer app in 45 languages, Moovit has partnered with Microsoft to provide its multi-modal transit data to developers who use Azure Maps, and a set of mobility-as-a-service solutions to cities, governments and organizations. The partnership will enable the creation of more inclusive, smart cities and more accessible transit apps.

除了提供45种语言的消费者应用程序外，Moovit还与Microsoft合作，向使用Azure Maps的开发人员提供其多模式运输数据，以及向城市，政府和组织提供的一套移动即服务解决方案。 该合作伙伴关系将有助于创建更具包容性的智慧城市和更便捷的公交应用程序。

Yovav Meydad, Moovit chief growth and marketing officer. (Photo courtesy of Moovit)

Moovit首席增长和营销官Yovav Meydad。 (照片由Moovit提供)

“Our mission is to simplify urban mobility and make it accessible, because mobility is really a basic human right,” says Yovav Meydad, Moovit chief growth and marketing officer. “Efficient mobility opens a lot of opportunities for employment, education and a better life, and we want to help all users make their journey as easy as possible.”

“我们的任务是简化城市交通并使其易于使用，因为交通确实是一项基本人权，” Moovit首席增长和营销官Yovav Meydad说。 “高效的出行为就业，教育和美好的生活带来了很多机会，我们希望帮助所有用户尽可能地简化他们的旅程。”

For Moovit, the work means not only helping rural residents reach cities for work and school, but also helping people with any disability travel. Of the hundreds of daily emails sent to Moovit, emails from people with low vision are some of the most profound pieces of feedback.

对于Moovit来说，这项工作不仅意味着帮助农村居民到达城市工作和上学，而且还帮助残障人士旅行。 在每天发送给Moovit的数百封电子邮件中，来自弱视人群的电子邮件是一些最深刻的反馈。

“Sometimes, it’s very emotional,” says Meydad. “They say, ‘Thanks to Moovit, I’m more independent. I can now leave home on my own.’ It’s very, very important for us to make Moovit accessible for everyone.”

“有时候，这非常令人激动，” Meydad说。 “他们说，'感谢Moovit，我更加独立了。 我现在可以自己离开家了。 对我们来说，让所有人都能使用Moovit至关重要。”

The company’s accessibility work began in earnest in 2015, when Meydad and other leading app developers met a focus group of people who are blind or low-vision to see how they used their apps.

该公司的可访问性工作始于2015年，当时Meydad和其他领先的应用程序开发人员会见了一个由盲人或弱视人士组成的焦点小组，以了解他们如何使用他们的应用程序。

“Honestly, I was shocked,” says Meydad, who wrote about the experience twice in Medium. “I saw people trying to use our product, but couldn’t do it efficiently or at all, because screens were not properly labeled or meaningful [for screen readers].” In one case, Moovit’s search button – a major feature to start a trip plan – had the unhelpful audio label of “Button 56.”

“说实话，我很震惊，” Meydad，谁写了关于说经历 两次在中。 “我看到人们试图使用我们的产品，但由于屏幕没有正确标记或对(对于屏幕阅读器而言)没有意义，因此无法有效或根本无法使用。” 在一种情况下，Moovit的搜索按钮是开始旅行计划的一项主要功能，它的音频标签没有帮助，“按钮56”。

Meydad took notes and promised big changes. He worked with Moovit’s team and a developer who is blind to optimize the app for the mobile screen readers TalkBack on Android and VoiceOver on iOS. The team scrutinized every screen for accessibility, added useful labels and condensed intricate data – routes, trip duration, start and end times, entry and exit stops – into clear sentences for audio. They incorporated feedback from users around the world with low vision.

梅达(Meydad)做笔记并承诺要进行重大改变。 他与Moovit的团队以及一个开发人员合作，他盲目地为Android上的移动屏幕阅读器TalkBack和iOS上的VoiceOver优化应用程序。 团队仔细检查了每个屏幕的可访问性，添加了有用的标签，并精简了复杂的数据(路线，行程持续时间，开始和结束时间，进站和出站)，以清晰的句子表达音频。 他们吸收了来自全球视力低下用户的反馈。

“After one quarter, we released a major version upgrade that completely changed their experience,” says Meydad.

“一个季度之后，我们发布了主要版本升级，这完全改变了他们的体验，” Meydad说。

The accessibility work didn’t stop there. To ease public transit for people who use a wheelchair, Moovit asked its “Mooviters” – 550,000 local contributors who help map transit systems for the app – to identify wheelchair-accessible stations in their cities. That enabled the company to add a feature that shows only routes with stations with ramps and elevators.

可访问性工作并不止于此。 为了简化使用轮椅的人的公共交通，Moovit要求其“ Mooviters”(55万名当地居民，帮助为该应用绘制公交系统图)确定其所在城市的轮椅无障碍站点。 这使该公司可以添加仅显示带有坡道和电梯的车站的路线的功能。

“This means the entire journey can be fully accessible,” says Meydad.

“这意味着可以完全访问整个旅程，” Meydad说。

For users with hand motor disabilities, Moovit redesigned menus and buttons for easier use with one hand, especially on larger phones. For people who are colorblind and use color-coded transit systems, such as “the green line,” Moovit includes the name of the line, instead of just a colored dot or symbol, a space-saving practice in many maps.

对于行动不便的用户，Moovit重新设计了菜单和按钮，以便用一只手即可轻松使用，尤其是在大型手机上。 对于有色盲并使用颜色编码的运输系统(例如“绿线”)的人，Moovit会包含线的名称，而不仅仅是彩色的点或符号，这是许多地图中节省空间的做法。

The company also ensures no broken or overlapped text when a user needs to magnify the font. It partnered with Be My Eyes, an app that connects sighted volunteers with people who are blind or low-vision. It’s studying how to use a phone’s vibration and flashlight to serve users with hearing loss. And it continually works with people with a disability to improve or customize the app.

该公司还确保当用户需要放大字体时，不会出现残缺或重叠的文本。 它与Be My Eyes合作 ，该应用程序将有视力的志愿者与盲人或弱视者联系起来。 它正在研究如何使用手机的振动和手电筒为听力受损的用户提供服务。 而且它会与残障人士持续合作，以改善或自定义应用程序。

A Moovit user in a wheelchair uses the app. (Photo courtesy of Moovit)

坐轮椅的Moovit用户使用该应用。 (照片由Moovit提供)

For Microsoft, working with Moovit, who has developed accessible features such as screen readers and global data on wheelchair-friendly routes, is part of a deep commitment to accessibility and inclusion in its products and services. Developers who use Azure Maps will soon have access to Moovit’s trip planner and rich transit data  to help build innovative, accessible tools.  

对于Microsoft来说，与Moovit一起开发了对无障碍获取并将其包含在其产品和服务中的承诺，该Moovit开发了无障碍功能，例如屏幕阅读器和轮椅专用路线的全球数据。 使用Azure Maps的开发人员很快将可以访问Moovit的行程计划器和丰富的公交数据，以帮助构建创新的，可访问的工具。

“What I love most about Moovit is how they’re empowering other companies to build inclusion into their solutions,” says Megan Lawrence, senior accessibility evangelist at Microsoft. “Our partnership can help people across the disability spectrum use technology to move more freely and independently, a key metric for improving quality of life.”

“我最喜欢Moovit的是他们如何授权其他公司将包容性融入他们的解决方案中，”微软高级可访问性传播者Megan Lawrence说。 “我们的合作伙伴关系可以帮助整个残疾人频谱使用技术的人们更加自由和独立地移动，这是改善生活质量的关键指标。”

The clarity of Moovit’s live audio navigation also helps people with an intellectual disability who want extra guidance, such as alerts for when a bus is coming, when to transfer and when to get off. The features are a main reason why Community Living Toronto, an organization that supports people with an intellectual or developmental disability, chose Moovit as the platform for their branded transit app, Discover My Route.

Moovit实时音频导航的清晰度还可以帮助需要进一步指导的智障人士，例如公交车何时抵达，何时转移以及何时下车的警报。 这些功能是支持社区智障或发展性残障人士的多伦多社区生活组织选择Moovit作为其品牌公交应用程序“ 发现我的路线”的平台的主要原因。

“We tested many apps and Moovit was the full package,” says Angela Bradley, director of resource development and marketing at Community Living Toronto.

“我们测试了许多应用程序，并且Moovit是完整的软件包，”多伦多社区生活资源开发和营销总监Angela Bradley说。

“It’s not just an app for riding transit. It’s almost like a coaching tool. It gives people the confidence to take transit and open up their world, which can mean seeing friends, getting a job, going to college or joining a dance class.”

“这不仅是乘坐公交的应用程序。 这几乎就像一个教练工具。 它使人们有信心去过境并开放自己的世界，这可能意味着结识朋友，找到工作，上大学或参加舞蹈课。”

翻译自: https://habr.com/en/company/microsoft/blog/456206/