多米诺和多米诺平铺
For years, I’ve dreamed of having an Emergency Pizza Button that will automatically order a pizza for me with a single tap. I’m not the only one with this dream. There have been countless innovations in pizza ordering technology in recent years…but they’ve all been from Domino’s. Which sucks, because they have the worst pizza. Why can’t other pizza companies catch up?
多年以来，我一直梦想着拥有一个紧急比萨按钮，只需单击一下即可自动为我订购比萨。 我不是唯一拥有这个梦想的人 。 近年来，在披萨订购技术方面进行了无数创新，但都是来自Domino的创新。 太烂了，因为他们的比萨最差。 为什么其他比萨公司无法赶上？
Ordering pizza is a time-honored tradition among college students and tired parents everywhere. To keep up with today’s fast-paced hungry people, pizza chains like Domino’s, Papa John’s, and Pizza Hut have added convenient features like online ordering and progress tracking so you can order your pizza quickly and know exactly when it’s going to get to your house. The latter two chains, unfortunately, have stopped there.
订购披萨是大学生和疲惫不堪的父母之间久负盛名的传统。 为了跟上当今快节奏的饥饿人群，像Domino，Papa John's和Pizza Hut这样的比萨连锁店增加了便捷的功能，例如在线订购和进度跟踪，因此您可以快速订购比萨，并确切知道何时到家。 不幸的是，后两个连锁店已停在那里。
Pictured: pizza, allegedly.
图为：据称披萨。
Domino’s, on the other hand, decided years ago that the best way to compete isn’t by making better pizza (contrary to their claims, but we’ll come back to that). Instead, they’ve been leading the industry in innovative new ways to order pizza. Thanks in part to an unofficial API, and Domino’s own tech, here are some of the myriad ways you can order a Domino’s pizza:
另一方面，多米诺骨牌公司(Domino's)几年前决定，最好的竞争方法不是制作更好的披萨(与他们的主张相反，但我们会回到这一点)。 取而代之的是，他们以创新的订购披萨的新方式引领了行业。 部分由于使用非官方的API和Domino自身的技术，以下是您订购Domino的披萨的多种方法：
The Unofficial PiePal Emergency Pizza Button: This device, made by marketing company ISL (though Domino’s was not their client and didn’t commission the project) uses a 3D printed button and dial rig, connected to a Raspberry Pi that plugs into the Domino’s API to order pizza immediately with the push of a button.
非官方的PiePal紧急比萨按钮 ：此设备由市场营销公司ISL制造(尽管Domino不是他们的客户，并且没有委托项目)，使用3D打印按钮和拨号装置，并连接到可插入Domino API的Raspberry Pi按下按钮立即订购披萨
The Official Domino’s Emergency Pizza Button: Not content to be outdone, Domino’s introduced their own pizza button. Just set up your favorite pizza on your Domino’s profile and this little button can send it to you without a second thought.
Domino的紧急比萨按钮 ： Domino不满足于满足要求，因此推出了自己的比萨按钮。 只需在Domino的个人资料上设置您喜欢的比萨饼，此小按钮即可将其发送给您。
Domino’s Official IFTTT Channel: You can use automation tool IFTTT to send your photos to Instagram, turn on your TV when you get home, and apparently track your pizza order. Want to make your smart lights change color or send a message to your Slack team when pizza is on the way? For some reason, you can!
Domino的官方IFTTT频道 ：您可以使用自动化工具IFTTT将照片发送到Instagram， 回家后打开电视 ，并明显跟踪比萨订单 。 是否想让您的智能灯变色或在比萨饼送达时向Slack团队发送消息 ？ 由于某些原因，您可以！
Domino’s Alexa and Google Home Voice Apps: If you have one of these voice assistants in your home, you can order a pizza just by talking to yourself in the living room! Amazingly, Pizza Hut has managed to jump into this game with its own (less functional) Alexa skill, but if you’re a Google Home user, you better get used to Domino’s pizza. Or ordering with a phone.
Domino的Alexa和Google Home语音应用程序：如果您在家中有这些语音助手之一，则只需在客厅与自己聊天即可订购披萨！ 令人惊讶的是，必胜客凭借自己的(不太实用的) Alexa技能成功进入了这个游戏，但是如果您是Google Home用户，则最好习惯于Domino的匹萨。 或通过电话订购。
Domino’s Facebook Messenger Bot: Facebook’s messenger bots may not have caught on as much as the company would like, but if you’re one of the few people using them, you can order Domino’s pizza with one, too! Just message your order to the Domino’s bot and your pizza will be delivered shortly.
Domino的Facebook Messenger Bot ： Facebook的Messenger机器人可能没有该公司想要的那么流行，但是如果您是使用它们的少数人之一，您也可以订购Domino的比萨饼 ！ 只需将您的订单发送给Domino机器人，您的披萨就会很快交付。
The Zero-Click Domino’s App: The ultimate in pizza laziness, this app for Android and iOS exists for one purpose: open the app and it will order your favorite pizza for you. To make sure you don’t order pocket pizza, it will wait ten seconds before placing the order. It’s like an emergency pizza button, but for your phone.
零点击Domino的应用程序 ：这款披萨懒惰的终极之作，适用于Android和iOS的该应用程序有一个目的：打开该应用程序，它将为您订购您喜欢的披萨。 为确保您不订购披萨饼，将在下订单之前等待十秒钟。 这就像一个紧急比萨按钮，但用于您的手机。
That’s just some of the many ways you can order Domino’s pizza. You can also order via text, tweet, Samsung TVs, Ford cars, and friggin’ smart watches. Domino’s has cornered the market on modern, innovative ways to order pizza. Other chains like Pizza Hut or Papa John’s might have one or two of these, but none of them cover even half these bases. And this would be awesome, except for one glaring problem.
这只是订购多米诺比萨饼的许多方式中的一些。 您还可以通过文字，推文，三星电视，福特汽车和Friggin智能手表进行订购。 多米诺骨牌(Domino's)以现代，创新的方式订购披萨，垄断了市场。 必胜客或约翰约翰兄弟等其他连锁店可能拥有其中一两个，但其中没有一家能覆盖这些基地的一半。 除了一个明显的问题，这将是很棒的。
Domino’s pizza sucks.
多米诺的比萨很烂 。
Don’t just take my word for it. The above is an ad from late 2009 wherein Domino’s spends the bulk of a four minute, twenty second ad talking about how awful their pizza used to be. Of course, the pitch here is that they’re changing their recipe (and to be fair, they did make some dramatic changes since then), but even the company itself knows that people just didn’t like their pizza.
不要只是相信我的话。 上面是2009年末的广告，其中Domino花费了整整4分钟，20秒的广告，谈论他们的披萨曾经多么糟糕。 当然，这里的基调是他们正在改变食谱(并且公平地讲，自那时以来，他们确实做出了一些巨大的改变)，但即使公司本身也知道人们只是不喜欢他们的披萨。
In the interest of fairness, I ordered a medium pepperoni pizza and cheese sticks to see if this promise of better pizza was really legit. The results were…not very good. Domino’s crust has indeed been upgraded from dry cardboard to soggy cardboard. The cheese blend tasted more of ricotta than any other cheese, which leaves your mouth tasting like creamy glue. Overall, the pizza tasted like an evenly cooked Hot Pocket at the best of times.
为了公平起见，我订购了中号意大利辣香肠比萨饼和奶酪棒，看看这种更好披萨的承诺是否真的合法。 结果是……不是很好。 实际上，多米诺的外壳已从干纸板升级为湿纸板。 奶酪混合物的乳清干酪味道比其他任何奶酪都要多，这使您的口感像奶油胶一样。 总体而言，最好的时候，比萨的味道就像均匀煮熟的热口袋。
The sauce cup on my cheese sticks left a noticeable depression that matched my own after eating them.
我的奶酪棒上的酱汁杯留下了明显的凹陷，与我吃完后的凹陷相匹配。
For roughly $20 after delivery charge and tip (hey, it’s not the driver’s fault my body physically rejected its first bite of pizza), it’s a tall order to stomach such sub-par pizza. Perhaps you can make the argument that good pizza is a matter of taste—and plenty of people I talked to while researching this article made sure to do just that—but even fans of Domino’s have a hard time arguing that its pizza is the best pizza around.
对于大约20美元的送货费和小费(嘿，这不是驾驶员的错，因为我的身体拒绝了第一批披萨)，这是一个很高的要求，要忍受这种低于标准的披萨。 也许您可以说优质的比萨饼取决于口味-我在研究本文时与之交谈的很多人都确保做到这一点-但即使是Domino的粉丝也很难说它的比萨饼是最好的比萨饼周围。
Despite what we can generously call a polarizing taste palette, Domino’s is still the #2 best selling pizza chain. Even in its most tumultuous times, Domino’s has nipped at Pizza Hut’s heels as the biggest pizza chain in the U.S.. Between 2014 and 2015, Domino’s sales grew by over 14%, while Pizza Hut’s grew by a measly 0.18%. Effectively a stand still.
尽管我们可以慷慨地称其为两极分化的口味调色板，但Domino's仍然是销量最高的比萨连锁店排名第二 。 即使在最动荡的时期，多米诺骨牌也已成为美国最大的比萨连锁店。 在2014年至2015年之间，多米诺的销售额增长了14％以上，而必胜客的销售额仅增长了0.18％。 有效地保持静止。
Whatever you think of how Domino’s pizza tastes, Domino’s has still achieved something great: it’s incredibly easy to order it. The easier it is to order something, the more likely people are going to buy it. Yet most pizza chains that aren’t Domino’s are leaving most ordering opportunities on the table. Sure, you don’t need to build an ordering system for every smart watch in existence, but a functional Alexa bot or even a Dash button-like gadget would make it slightly easier to order a Pizza Hut or Papa John’s pizza. And erasing that small moment of doubt can be the difference between getting an order, or your customer deciding they don’t want to regret what they ate tomorrow. Even Domino’s itself acknowledges that people buy more pizza when it’s easier. (Not to mention all these silly gadgets act as marketing tools, too.)
无论您如何考虑Domino的披萨的口味，Domino的比萨饼仍然取得了很大的成就：订购它非常容易。 订购商品越容易，人们购买商品的可能性就越大。 但是，大多数不是Domino的比萨连锁店都将大多数订购机会留在桌子上。 当然，您不需要为现有的每个智能手表都构建订购系统，但是功能齐全的Alexa机器人甚至是Dash按钮之类的小工具都可以使订购Pizza Hut或Papa John的比萨变得更加容易。 消除小小的疑问片刻可能是获得订单或客户决定不想后悔明天吃什么之间的区别。 甚至Domino本身也承认， 人们容易买到更多的披萨 。 (更不用说所有这些愚蠢的小工具都可以用作营销工具。)
So please, other pizza chains, make your way into the future. Make it easier for people to give you money. Otherwise, we’ll have to start leaving our houses and going to local, brick oven pizza joints where they make food that isn’t mass produced and tastes way better than anything the big chains can offer. And no one wants that, now do we?
因此，请其他披萨连锁店带您迈向未来。 使人们更容易给您钱。 否则，我们将不得不开始离开房屋，前往当地的砖制披萨店，那里的食物不是批量生产的，而且味道比大型连锁店所能提供的更好。 没有人想要吗，现在我们呢？
翻译自: https://www.howtogeek.com/318700/dominos-pizza-sucks-so-why-cant-anyone-else-top-their-tech/
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