blogger_每个WordPress Blogger应使用的19种以上免费Google工具

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Google offers a wide-variety of free tools to help bloggers and webmasters to improve their site’s SEO, improve productivity, make money, and more. In this article, we will show you some of the best free Google tools that every WordPress blogger to use.

Google提供了多种免费工具，可帮助博客作者和网站管理员改善其网站的SEO，提高生产力，赚钱等等。 在本文中，我们将向您展示每个WordPress博客作者都可以使用的一些最佳的免费Google工具。

1，谷歌分析 (1.Google Analytics)

Google Analytics is most comprehensive analytics tool for website owners and bloggers. It tells you how your visitors found your site, what they looked at, and how they interacted with your website.

Google Analytics(分析)是针对网站所有者和博客的最全面的分析工具。 它告诉您访问者如何找到您的网站，他们的浏览情况以及他们如何与您的网站互动。

All this information helps you plan and execute a content strategy that addresses the need of your audience at the same time helping you achieve your business goals.

所有这些信息都可以帮助您计划和执行一种内容策略，该策略可以满足受众的需求，同时可以帮助您实现业务目标。

Follow the instructions in our beginner’s guide on how to install Google Analytics in WordPress.

请遵循我们的初学者指南中有关如何在WordPress中安装Google Analytics(分析)的说明 。

2. Google Search Console(网站站长工具) (2. Google Search Console (Webmaster Tools))

Want to know how Google sees your website? Start using Google Search Console (formerly Webmaster Tools). It is a comprehensive set of tools that you can use to improve your search rankings.

是否想知道Google如何看您的网站？ 开始使用Google Search Console(以前称为网站站长工具)。 它是一套全面的工具，可用于提高搜索排名。

It can help you find out which keywords from your site are ranking higher, which keywords are clicked more often, and more.

它可以帮助您找出网站中哪些关键字排名较高，哪些关键字被更频繁地点击等等。

You can submit XML sitemap to Google which will help Google discover and crawl your site better.

您可以将XML网站地图提交给Google ，这将有助于Google更好地发现和抓取您的网站。

Most importantly, Google will notify you when there are problems crawling or indexing content from your site. Google will also show you errors and warnings with suggestions on how to resolve them.

最重要的是，当从您的网站抓取内容或为其编制索引时，Google会通知您。 Google还将向您显示错误和警告 ， 并提供有关如何解决它们的建议。

This immense wealth of information is a must-have for all bloggers. See our guide on how to add your WordPress site to Google webmaster tools.

大量的信息是所有博客作者的必备条件。 请参阅我们的指南，了解如何将WordPress网站添加到Google网站管理员工具 。

3. Google自定义搜索 (3. Google Custom Search)

The default WordPress search is almost useless. With so much content on your blog, you need to give users a proper tool to search your site.

默认的WordPress搜索几乎没有用。 博客上的内容如此之多，您需要为用户提供适当的工具来搜索您的网站。

You have two options. You can either use a premium WordPress search plugin, like SearchWP, or you can add Google’s custom search to your WordPress site.

您有两个选择。 您可以使用高级WordPress搜索插件(例如SearchWP) ，也可以将Google的自定义搜索添加到WordPress网站。

Adding Google’s custom search is easy, and you can design it to totally blend in to your website. See our tutorial on how to add Google search in a WordPress site for step by step instructions.

添加Google的自定义搜索非常容易，您可以设计它以完全融入您的网站。 请参阅有关如何在WordPress网站中添加Google搜索的教程， 以获取逐步说明。

4. Google跟踪代码管理器 (4. Google Tag Manager)

Most successful bloggers use multiple analytics solutions and tracking tools to improve their sites.

大多数成功的博客作者使用多种分析解决方案和跟踪工具来改善其网站。

These tools require you to add custom code to your WordPress site. Each of these custom code snippets basically loads an external script and it’s a pain to manage them all.

这些工具要求您将自定义代码添加到WordPress网站。 这些自定义代码片段中的每一个基本上都加载了一个外部脚本，要全部管理它们都是很痛苦的。

Google Tag Manager solves this problem by allowing you to manage all your external tracking codes from one dashboard. You will only need to add one Google tag manager snippet to your site and then you can manage the rest from tag manager dashboard.

Google跟踪代码管理器通过允许您从一个仪表板管理所有外部跟踪代码来解决此问题。 您只需将一个Google跟踪代码管理器代码段添加到您的网站，然后就可以从跟踪代码管理器仪表板管理其余代码。

For more explanation and instructions see our tutorial on how to install and setup Google Tag Manager in WordPress.

有关更多说明和说明，请参阅我们的有关如何在WordPress中安装和设置Google跟踪代码管理器的教程。

5. PageSpeed见解 (5. PageSpeed Insights)

Speed is one of the most important factor in user experience and SEO. Pagespeed Insights helps you find out how your website ranks in terms of speed, and what you can do to improve it.

速度是影响用户体验和SEO的最重要因素之一。 Pagespeed Insights可帮助您了解网站在速度方面的排名，以及可以进行哪些改进。

It shows you results for both desktop and mobile. Breaking them into different sections. Each section will show you how different resources and practices are slowing down your website.

它显示了台式机和移动设备的结果。 将它们分为不同的部分。 每个部分都会向您展示不同的资源和做法如何使您的网站变慢。

You can use one of the caching plugins like W3 Total Cache or WP Super Cache, and install MaxCDN to boost your site.

您可以使用诸如W3 Total Cache或WP Super Cache之类的缓存插件之一，并安装MaxCDN来增强您的站点。

See our case-study on how we improved List25’s performance by 256%.

请参阅有关如何将List25的性能提高256％的案例研究。

6. Google移动友好测试工具 (6. Google Mobile Friendly Test Tool)

A great number of search traffic originates from mobile devices. Google is actively trying to improve the mobile user experience. This means that mobile friendly sites will be prominently displayed in mobile search.

大量搜索流量来自移动设备。 Google正在积极尝试改善移动用户体验。 这意味着将在移动搜索中突出显示适合移动设备的网站。

Mobile Friendly tool allows you to test your site for mobile readiness. WordPress site owners can easily make their websites mobile friendly by using a responsive WordPress theme. If you do not want to change your site’s theme then you can make your WordPress site mobile friendly with WPtouch Pro.

移动友好工具可让您测试网站的移动准备情况。 WordPress网站所有者可以使用响应式WordPress主题轻松使网站移动友好。 如果您不想更改网站主题，则可以使用WPtouch Pro使WordPress网站移动友好 。

7. Google AdWords关键字规划师 (7. Google AdWords Keyword Planner)

Want to know what users are searching for? Google Adwords offers the insights into searches for advertisers with the keyword planner tool.

是否想知道用户正在搜索什么？ Google Adwords使用关键字规划工具为搜索广告商提供了见解。

Using this tool, you can generate a list of keywords related to your blog and see which keywords are more often searched.

使用此工具，您可以生成与博客相关的关键字列表，并查看搜索频率更高的关键字。

Keyword planner tool can also help you generate new blog post ideas, plan content strategy, and even run your own advertising campaigns using Google Adwords.

关键字规划工具还可以帮助您生成新的博客文章构想，计划内容策略，甚至使用Google Adwords来运行自己的广告系列。

8. Google洞察+趋势 (8. Google Insights + Trends)

Google Insights offers tools to give you insights into search. You can use Google Trends, Google Correlate, and Google consumer surveys to get the data you need.

Google数据洞察提供了一些工具，可让您深入了解搜索。 您可以使用Google趋势，Google Correlate和Google消费者调查来获取所需的数据。

Simply enter a search term and see how it trends over time. You can compare different keywords to see how user interest developed or vanished on those topics. You can even focus on a geographic region to narrow it down.

只需输入搜索词，然后查看其随着时间的变化趋势。 您可以比较不同的关键字，以查看用户对这些主题的兴趣如何发展或消失。 您甚至可以专注于地理区域以缩小范围。

9. Google我的商家 (9. Google My Business)

Google My Business allows you to easily add information about your business in Google. It will help Google display your business information when a user searches for it. Google will also display your business across different Google products like Google Maps, Google Places, locations, etc.

借助Google我的商家，您可以轻松地在Google中添加有关您的商家的信息。 当用户搜索您的公司信息时，它将帮助Google显示您的公司信息。 Google还将在不同的Google产品(例如Google地图，Google地方信息，位置等)中显示您的业务。

If you provide services or run an store, then Google my business is something you cannot miss. It will not only boost your brand’s visibility in search, it will also bring you many potential leads and customers.

如果您提供服务或经营商店，那么Google我的生意就是您不能错过的东西。 这不仅会提高您的品牌在搜索中的知名度，还将带给您许多潜在的潜在客户和客户。

10. Google文档，表格，幻灯片，表单，日历，Gmail (10. Google Docs, Sheets, Slides, Form, Calendar, Gmail)

Google also offers a range of productivity apps for both desktop and mobile users. These apps include Google Docs, Sheets, Slides, Forms, Drawings, etc.

Google还为台式机和移动用户提供了一系列生产力应用程序。 这些应用包括Google文档，表格，幻灯片，表单，工程图等。

The main advantage of using Google’s productivity apps is the easy sharing on the web with full privacy control, unlimited revisions, inline comments, real time collaboration, without needing to hit the save button.

使用Google的生产力应用程序的主要优点是可以在网络上轻松共享，具有完全的隐私控制，无限制的修订，内联注释，实时协作，而无需点击保存按钮。

You can also get Google Apps for Work and get all these apps to work with your own branded email accounts, user control, and integrated apps for your own organization.

您还可以获取Google Apps for Work，并使所有这些应用程序与您自己的品牌电子邮件帐户，用户控件以及适用于您自己组织的集成应用程序一起使用。

You can also embed these documents inside your WordPress blog posts. See our tutorial on how to embed PDF, spreadsheets, and other documents in WordPress.

您也可以将这些文档嵌入WordPress博客文章中。 请参阅有关如何在WordPress中嵌入PDF，电子表格和其他文档的教程。

11. Google云端硬盘 (11. Google Drive)

All your Google Docs files are stored in your Google Drive. Each Google account comes with 16GB of free online storage. You can use this storage to save any files you want and share them across all your devices.

您所有的Google文档文件都存储在Google云端硬盘中。 每个Google帐户均配有16GB的免费在线存储空间。 您可以使用此存储空间保存所需的任何文件，并在所有设备上共享它们。

You can connect Google Drive to your WordPress media library for easy file sharing. Google drive is also an ideal place to store your WordPress backups.

您可以将Google云端硬盘连接到WordPress媒体库，以方便文件共享。 Google驱动器还是存储WordPress备份的理想场所。

12. Google相册 (12. Google Photos)

Google Photos offers free unlimited storage for your photos. If you decide to save your photos in original quality, then it will use your Google Drive storage. For just $1.99 per month, you can buy 100 GB storage.

Google相册为您的照片提供免费的无限存储空间。 如果您决定以原始质量保存照片，则它将使用您的Google云端硬盘存储空间。 每月只需​​$ 1.99，您就可以购买100 GB的存储空间。

What this means is that you will never have to delete any photo. All your photos will be automatically uploaded to the cloud. You can easily share these photos or download them. You can use the same Google account from all your devices.

这意味着您将不必删除任何照片。 您所有的照片都会自动上传到云端。 您可以轻松共享这些照片或下载它们。 您可以在所有设备上使用相同的Google帐户。

13. Google地图 (13. Google Maps)

Google Maps is the easiest way to embed interactive maps anywhere on the web. There are some great Google Maps plugins for WordPress which allow you to create beautiful maps and embed them on your WordPress site.

Google Maps是在网络上任何地方嵌入交互式地图的最简单方法。 有一些很棒的WordPress Google Maps插件，可让您创建精美的地图并将其嵌入WordPress网站。

There are countless things you can do with Google Maps in WordPress. If you run a travel blog, then you can add interactive travel maps in WordPress with points of interest markers.

您可以在WordPress中使用Google Maps做很多事情。 如果您运行旅行博客，则可以在WordPress中添加带有兴趣点标记的交互式旅行地图 。

14. Google快讯 (14. Google Alerts)

Want to get instantly notified when you or your brand name is mentioned on the web? Create a Google Alert for your brand name or keywords and get instant email notifications when they appear on the web.

是否希望在网络上提及您或您的品牌名称时立即得到通知？ 为您的品牌名称或关键字创建一个Google提醒，并在它们出现在网络上时获得即时电子邮件通知。

Google Alerts is an important tool to use for building a strong brand image. You will probably get a lot of useless alerts from content aggregators, but occasionally you will get alerts that you could not afford to miss.

Google快讯是建立强大品牌形象的重要工具。 您可能会从内容聚合商那里收到很多无用的警报，但是有时您会收到无法错过的警报。

15. Google Keep (15. Google Keep)

The best way to keep your blog post ideas organized is to jot them down in notes. Google Keep allows you to quickly save your notes, lists, audio notes, pictures, and drawings. It will sync up on all your devices, and you can use it with the same Google account that you use for email, photos, docs, and everything.

保持博客文章创意井井有条的最佳方法是将其记入笔记中。 Google Keep可让您快速保存笔记，列表，音频笔记，图片和绘图。 它会在您所有的设备上同步，您可以将其与用于电子邮件，照片，文档以及所有内容的Google帐户一起使用。

16. Google字体 (16. Google Fonts)

Typography plays a very important role in design and usability. Google Fonts is the best place to look for free fonts that you can use in your projects.

排版在设计和可用性中起着非常重要的作用。 Google字体是查找可在项目中使用的免费字体的最佳场所。

Google Fonts not only allows you to download and use these fonts, you can also embed them to your websites and serve them directly from Google’s servers. See our guide on how to add Google fonts in WordPress themes for more details.

Google字体不仅允许您下载和使用这些字体，还可以将它们嵌入到您的网站中，并直接从Google的服务器提供服务。 有关更多详细信息，请参见有关如何在WordPress主题中添加Google字体的指南。

17. Google环聊 (17. Google Hangouts)

Google Hangouts offer voice and video calls, messaging, and group calls. Perfect for conference calls with your colleagues and authors, running a webinar, or just having casual conversation with friends and family.

Google环聊提供语音和视频通话，消息传递和群组通话。 非常适合与您的同事和作者进行电话会议，举办网络研讨会或只是与朋友和家人随意交谈。

Using Hangouts on Air, you can broadcast live conversations to the world. See our tutorials on how to add a live Google hangout session in WordPress and how to add a Google hangouts countdown in WordPress.

使用环聊直播，您可以向全世界直播实时对话。 请参阅我们的教程，了解如何在WordPress中添加实时Google环聊会话以及如何在WordPress中添加Google环聊倒计时 。

18. YouTube (18. YouTube)

YouTube is not just a video hosting service, it is also the second most popular search engine on the web. Millions of users are looking for video content on YouTube all the time.

YouTube不仅是视频托管服务，还是网络上第二受欢迎的搜索引擎。 数百万用户一直在寻找YouTube上的视频内容。

Video is a lot more engaging form of content than text. We tell our users not to upload their videos in WordPress, instead we recommend them to host it on YouTube.

视频是一种比文字更具吸引力的内容形式。 我们告诉我们的用户不要使用WordPress上传他们的视频 ，而是建议他们将其托管在YouTube上。

See our guide on how to easily embed videos in WordPress.

请参阅我们的指南， 了解如何轻松地将视频嵌入WordPress 。

There are also great YouTube plugins for WordPress available for WordPress which can transform your blog into an addictive video site.

也有适用于WordPress的很棒的WordPress YouTube插件 ，可以将您的博客转变为令人上瘾的视频网站。

19. Google Adsense (19. Google Adsense)

Google Adsense connects bloggers with advertisers. It is the easiest way for bloggers to make quick advertising revenue. Google matches your site with the relevant advertisers and handles the display of ads.

Google Adsense将博客与广告客户联系起来。 这是博客作者快速获得广告收入的最简单方法。 Google将您的网站与相关的广告商进行匹配，并处理广告的显示。

There are some great WordPress plugins for ad management, which allow you to easily manage and display Google ads on your website. Combine Google Adsense with your other revenue generating programs and you can easily build a top earning blog in your niche.

有一些很棒的WordPress广告管理插件 ，可让您轻松管理和在您的网站上显示Google广告。 将Google Adsense与其他创收计划结合起来，您可以轻松地在利基市场中建立收入最高的博客。

See our guide on how to properly add Google Adsense in WordPress.

请参阅我们的指南， 了解如何在WordPress中正确添加Google Adsense 。

奖金工具 (Bonus Tools)

There are many more Google tools that are free and can be immensely helpful with your WordPress blog. Some of them are:

Google提供了许多免费的免费工具，它们对您的WordPress博客非常有帮助。 他们之中有一些是：

• Google GroupsGoogle网上论坛
• Google Translate谷歌翻译
• Google News谷歌新闻
• Google Now Google即时
• Google BookmarksGoogle书签

Google is often launching new tools and services and many of them are available for free or at a very competitive price.

Google经常推出新的工具和服务，其中许多都是免费提供的，或者价格极具竞争力。

We hope this article helped you find some new free Google tools that every WordPress bloggers should use. You may also want to see our list of 40 useful tools to manage and grow your WordPress blog.

我们希望本文能帮助您找到一些新的免费Google工具，每个WordPress博客作者都应使用。 您可能还想查看我们的40种有用工具的列表， 这些工具可以管理和发展WordPress博客 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/showcase/19-free-google-tools-every-wordpress-blogger-should-use/

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