如何正确创建电子邮件通讯(逐步)

Do you want to create an email newsletter for your website, blog, or eCommerce business?

您是否要为您的网站,博客或电子商务业务创建电子邮件通讯?

An email newsletter helps you stay in touch with your users, bring them back to your website, and convert them into customers.

电子邮件时事通讯可帮助您与用户保持联系,将他们带回您的网站,并将其转化为客户。

The challenge is that many beginners find it difficult to start an email newsletter. Mainly because they feel that it would be too technical or time-consuming.

面临的挑战是,许多初学者都很难启动电子邮件通讯。 主要是因为他们认为这太技术性或耗时了。

That used to be the case 10 years ago, but now creating an email newsletter is so easy that even a non-techy can do it!

十年前曾经是这种情况,但是现在创建电子邮件新闻简报是如此简单,即使是非技术人员也可以做到!

Having built an email newsletter with over 1 million subscribers, we have decided to create an ultimate guide on how to start an email newsletter with step by step instructions.

建立了超过100万订阅者的电子邮件通讯后,我们决定创建逐步指南,以逐步说明如何启动电子邮件通讯。

Our goal is to help you walk through the process and set up your email newsletter the RIGHT way.

我们的目标是帮助您逐步完成流程,并以正确的方式设置您的电子邮件通讯。

How to easily create a newsletter

Since this is a comprehensive guide, we have included a table of content for easier navigation.

由于这是一本全面的指南,因此我们包含了一个目录,以便于导航。

什么是电子邮件通讯? (What is an Email Newsletter?)

An email newsletter is a form of online communication that allows you to send news, tips, and updates about your product, business, or non-profit.

电子邮件时事通讯是一种在线交流形式,可让您发送有关您的产品,业务或非营利组织的新闻,提示和更新。

In order to receive these updates, people need to join your email list by providing their email address. These users are referred to as subscribers, leads, or contacts.

为了接收这些更新,人们需要通过提供其电子邮件地址来加入您的电子邮件列表。 这些用户称为订户,潜在顾客或联系人。

Organizations and individuals use email newsletters in many different ways. For example, businesses use email newsletters to send users product information, new arrivals, and latest updates.

组织和个人以多种不同方式使用电子邮件新闻通讯。 例如,企业使用电子邮件新闻通讯向用户发送产品信息,新产品到来和最新更新。

Websites and blogs use email newsletters to send content updates, increase traffic, and building a loyal following.

网站和博客使用电子邮件通讯来发送内容更新,增加流量并建立忠实的关注者。

为什么要开始发送电子邮件通讯? (Why Start an Email Newsletter?)

Did you know, that more than 75% of people visiting your website today will never find it again?

您知道吗,今天有超过75%的人访问您的网站以后再也找不到它了?

It is not your fault, it’s just that the internet is so huge and there is a lot of content out there.

这不是您的错,只是互联网如此之大,那里有很多内容。

Starting an email newsletter will allow you to convert those website visitors into subscribers. Once they join your email newsletter, you will be able to stay in touch and bring them back to your website.

启动电子邮件时事通讯将使您能够将那些网站访问者转换为订阅者。 他们加入您的电子邮件新闻通讯后,您将能够保持联系并将其带回到您的网站。

Basically without an email newsletter, you are losing potential subscribers and customers every day.

基本上没有电子邮件通讯,您每天都会失去潜在的订户和客户。

Now you may be thinking, ‘ What if we ask users to follow us on social media? Wouldn’t that provide a way to contact those users?’

现在您可能在想: “如果我们要求用户在社交媒体上关注我们怎么办? 那不是提供联系那些用户的方法吗?

It will, and you should definitely build a social media following. However, you don’t own those social media platforms.

它将,而且您绝对应该建立社交媒体关注者。 但是,您没有这些社交媒体平台。

Social media giants like Facebook and Twitter limit your audience’s reach. More importantly, most of your users may not be checking their social feeds as often.

诸如Facebook和Twitter之类的社交媒体巨头限制了您的受众范围。 更重要的是,大多数用户可能不会经常检查他们的社交供稿。

On the other hand, people tend to check their email inbox several times every day. Most users use a mobile device with notifications turned on for emails.

另一方面,人们倾向于每天检查几次其电子邮件收件箱。 大多数用户使用打开了电子邮件通知的移动设备。

For more on this topic, see our article on why building an email newsletter is so important.

有关此主题的更多信息,请参阅我们的文章,以了解为什么构建电子邮件新闻通讯如此重要

谁应该开始发送电子邮件通讯? (Who Should Start an Email Newsletter?)

Many of our users often ask us if they should make a newsletter for their business, blog, or organization. Our answer is always ‘Yes’.

我们的许多用户经常问我们是否应该为其企业,博客或组织制作时事通讯。 我们的答案始终是“是”。

Even if you are just starting out, you should start building your newsletter from day 1. Each day you are not doing this, you are losing money, subscribers, and potential customers.

即使您只是刚开始,也应该从第一天开始构建新闻通讯。每天,如果您没有这样做,那么您将在损失金钱,订阅者和潜在客户。

Email marketing is a win-win situation regardless of your industry, business, or website traffic.

无论您的行业,企业或网站流量如何,电子邮件营销都是双赢的情况。

1. Email Marketing for Small Businesses

1.小型企业的电子邮件营销

Business websites, regardless of their industry or size, can always benefit from creating a newsletter.

商业网站,无论其行业或规模如何,始终可以从创建新闻通讯中受益。

It is the most cost-effective way to stay in touch with your existing customers, website visitors, and potential customers.

这是与现有客户,网站访客和潜在客户保持联系的最经济有效的方法。

Sony PlayStation Newsletter signup

2. Email Newsletter for Ecommerce Websites

2.电子商务网站的电子邮件通讯

A study found that more than 44% of email recipients have made at least one purchase because of a promotional email.

一项研究发现,超过44%的电子邮件收件人是由于促销电子邮件而至少购买了一次。

If you run an online store, then email marketing is the most effective tool to convert abandoned carts into paying customers.

如果您经营在线商店 ,那么电子邮件营销是将废弃购物车转化为付费客户的最有效工具。

For a long time, eCommerce giants have been effectively using email to convert casual visitors into buyers.

长期以来,电子商务巨头一直在有效地利用电子邮件将不定期的访客转化为买家。

Abandoned cart emails

3. Email Newsletter for Non-Profits

3.非营利性电子邮件通讯

Non-profit organizations need to reach out to their supporters for donations, support, events, and more. Other mediums like social media, phone, and physical mailing all cost a lot more money than email marketing.

非营利组织需要与支持者联系,以获得捐赠,支持,活动等。 社交媒体,电话和物理邮件之类的其他媒介都比电子邮件营销花费更多的钱。

Human Rights Watch newsletter signup form

Creating an email newsletter allows non-profits to stay in touch with the general public, supporters, and donors.

创建电子邮件新闻稿可以使非营利组织与公众,支持者和捐助者保持联系。

Users are more likely to open emails from a non-profit that they support. In fact, 49% of millennials prefer to get updates from the organizations they support via email.

用户更有可能打开他们支持的非营利组织的电子邮件。 实际上,有49%的千禧一代更喜欢通过电子邮件从他们支持的组织那里获取更新。

To learn more, see this article on why email marketing is essential for non-profits.

要了解更多信息,请参阅本文, 了解为什么电子邮件营销对于非营利组织至关重要

4. Email Newsletter for Blogs and News Websites

4.博客和新闻网站的电子邮件通讯

If you want to start a blog or make a content-driven news site, then email marketing is the best way to build your audience. You will see that all popular internet marketers, influencers, and famous bloggers actively build their email lists.

如果您想建立博客或建立以内容为导向的新闻网站,那么电子邮件营销是建立受众群体的最佳方法。 您会看到所有流行的互联网营销商,有影响力的人以及著名的博客作者都在积极地建立自己的电子邮件列表。

Chris Brogan newsletter

Here is why:

原因如下:

  • You get to send email updates to users who would otherwise never return to your website again.

    您可以向用户发送电子邮件更新,否则他们将永远不会再回到您的网站。
  • You build a steady audience of loyal readers without relying on third-party platforms like search and social media.

    您可以建立稳定的忠实读者群,而不必依赖搜索和社交媒体等第三方平台。
  • search rankings can drop and your social media profiles can get suspended for no reason. On the other hand, you own your email list and have complete freedom to use it.搜索排名可能会下降,您的社交媒体资料可能会被无缘无故停权。 另一方面,您拥有自己的电子邮件列表,并拥有使用它的完全自由。

5. Email Newsletters for Education

5.通过电子邮件发送教育通讯

Educational institutions need support from an engaged community of students, faculty, parents, and local businesses. Whether it is for fundraising, admissions, events, or other activities; Email is the cheapest and most direct way for schools and colleges to reach out.

教育机构需要学生,教师,父母和当地企业的参与社区的支持。 是否用于筹款,招生,活动或其他活动; 电子邮件是学校和学院联系的最便宜,最直接的方式。

University of California newsletter signup form

These are just a few examples of how email newsletters can benefit businesses, individuals, and non-profits. There are many more examples out there, which is why most marketers believe that email marketing is crucial for being successful online.

这些只是电子邮件通讯如何使企业,个人和非营利组织受益的几个例子。 还有更多示例,这就是为什么大多数营销人员认为电子邮件营销对成功在线至关重要的原因。

That being said, let’s take a look at how you can easily start an email newsletter to grow your own business and brand.

话虽这么说,让我们看一下如何轻松启动电子邮件新闻通讯以发展自己的业务和品牌。

步骤1.启动电子邮件通讯 (Step 1. Starting an Email Newsletter)

The most important thing you’ll need to start your email newsletter is an email marketing service provider. These are companies that allow you to collect email addresses and send mass emails.

开始电子邮件新闻简讯最重要的是电子邮件营销服务提供商。 这些公司可让您收集电子邮件地址并发送大量电子邮件。

There are literally hundreds of email marketing services in the world including Constant Contact, SendinBlue, AWeber, Drip, ConvertKit, and many more.

实际上,世界上有数百种电子邮件营销服务,包括Constant ContactSendinBlueAWeberDripConvertKit等等。

After trying out almost every popular email marketing service, we recommend our users to use Constant Contact. They are one of the most popular email marketing service providers in the world, and their support is great in helping people get started.

在尝试了几乎所有流行的电子邮件营销服务之后,我们建议用户使用Constant Contact 。 他们是世界上最受欢迎的电子邮件营销服务提供商之一,它们在帮助人们入门方面提供了大力支持。

Constant Contact offers a beginner friendly email marketing platform with simple drag and drop tools to help you quickly get started. They also have advanced email list growth tools, marketing automation, eye catching templates, and more.

Constant Contact提供了一个对初学者友好的电子邮件营销平台,其中包含简单的拖放工具,可帮助您快速入门。 他们还具有先进的电子邮件列表增长工具,营销自动化,引人注目的模板等。

First, you need to visit the Constant Contact website and click on the signup button. They have a 60 day free trial (no credit card required).

首先,您需要访问Constant Contact网站,然后单击注册按钮。 他们有60天的免费试用期(无需信用卡)。

Signup for Constant Contact

Once you click the button, it will bring you to the signup page where you need to provide the information to create your account.

单击该按钮后,它将带您到注册页面,您需要在其中提供创建帐户的信息。

Fill in the signup form

After you complete the signup, you will be redirected to Constant Contact guided set up. Click on the ‘Skip this step’ below as we will show you how to set it up later in this article.

完成注册后,您将被重定向到“持续联系”指导的设置。 单击下面的“跳过此步骤”,因为我们将在本文后面向您展示如何进行设置。

Skip set up wizard

You will now reach your Constant Contact dashboard. This is where you will manage your email lists, subscribers, and send your email newsletter.

现在,您将进入“恒定联系”仪表板。 在这里,您将管理电子邮件列表,订阅者并发送电子邮件新闻稿。

Constant Contact dashboard

Note: Constant Contact free trial account only allows you to send up to 100 emails. You will need to purchase their paid plan to access all the powerful features. WPBeginner users can get a special 20% off when using our Constant Contact coupon code.

注意: Constant Contact免费试用帐户仅允许您最多发送100封电子邮件。 您需要购买他们的付费计划才能访问所有强大的功能。 WPBeginner用户使用我们的Constant Contact优惠券代码可享受20%的折扣

步骤2.创建电子邮件列表 (Step 2. Creating an Email List)

An email list is basically a contact list of your subscribers. Think of it as a contact book containing email addresses of all the users who sign up to receive your email newsletter.

电子邮件列表基本上是您的订户的联系人列表。 可以将其视为一本通讯录,其中包含注册接收您的电子邮件时事通讯的所有用户的电子邮件地址。

To keep your contacts organized, you need to create an email list.

为了使您的联系人保持井井有条,您需要创建一个电子邮件列表。

Simply click on the ‘Contacts’ link from the top menu and then click on the Email List link in the sidebar.

只需单击顶部菜单中的“联系人”链接,然后单击侧栏中的“电子邮件列表”链接。

Creating a new email list

This page will show all your email lists. By default, Constant Contact creates an email list for you labeled ‘General Interest’. You need to click on the ‘Enter a new list’ link to create a new email list.

此页面将显示您的所有电子邮件列表。 默认情况下,Constant Contact将为您创建一个标记为“一般兴趣”的电子邮件列表。 您需要单击“输入新列表”链接来创建新的电子邮件列表。

Choose a name for your email list

You’ll be asked to enter a name for your list. You can enter anything here that helps you easily identify the list.

系统会要求您输入列表的名称。 您可以在此处输入任何有助于您轻松识别列表的内容。

Next, click on the ‘Add list’ button, and Constant Contact will create the list for you.

接下来,单击“添加列表”按钮,Constant Contact将为您创建列表。

Email list created

In order to start using this email list, you need at least one contact added to it. You can manually add a contact to your list by visiting the ‘Contacts’ page and clicking on the ‘Add Contacts’ button.

为了开始使用此电子邮件列表,您至少需要添加一个联系人。 您可以通过访问“联系人”页面并单击“添加联系人”按钮来将联系人手动添加到列表中。

Add contact to your email list

This will show you a drop-down menu, asking how you would like to add contacts. You need to select ‘Type in one contact’ to continue.

这将显示一个下拉菜单,询问您如何添加联系人。 您需要选择“键入一个联系人”才能继续。

On the next screen, you need to enter contact information. You can add one of your own email addresses here. This will allow you to test your email campaigns.

在下一个屏幕上,您需要输入联系信息。 您可以在此处添加自己的电子邮件地址之一。 这将使您能够测试电子邮件活动。

Adding a contact to your email list

After entering your contact information, click on the save button to add it. Your email list is now ready to be used.

输入您的联系信息后,单击“保存”按钮将其添加。 您的电子邮件列表现在可以使用了。

Now that you have created an email list, it is time to set up some basic list settings.

现在您已经创建了电子邮件列表,是时候设置一些基本列表设置了。

步骤3.设置您的电子邮件列表设置 (Step 3. Setting up Your Email List Settings)

The first thing you would want to set up is a welcome email. This is the email message sent to your users when they join your email newsletter.

您要设置的第一件事是欢迎电子邮件。 这是当用户加入您的电子邮件时事通讯时发送给您的电子邮件。

Let’s get started.

让我们开始吧。

First, you need to click on the ‘Campaigns’ link from the top menu and then click on the ‘Create’ button.

首先,您需要点击顶部菜单中的“广告系列”链接,然后点击“创建”按钮。

Create welcome email campaign

This will bring up a popup where you will be asked to select an email campaign type. Click on the ‘Email Automation’ to continue.

这将弹出一个对话框,要求您选择一个电子邮件活动类型。 单击“电子邮件自动化”继续。

Email automation campaign

After that, you need to choose the email automation type. Click on the ‘Welcome email’ option to continue.

之后,您需要选择电子邮件自动化类型。 点击“欢迎电子邮件”选项以继续。

Select automated welcome email

Next, you will be asked to select a template for your email. The builder will automatically show you ‘Welcome email’ templates that you can use as a starting point.

接下来,将要求您为电子邮件选择模板。 构建器将自动为您显示“欢迎电子邮件”模板,您可以将其用作起点。

Select welcome email template

Simply click on a template to select and open it in Constant Contact’s drag and drop email builder.

只需单击一个模板以选择它,然后在Constant Contact的拖放电子邮件构建器中将其打开。

Creating welcome email

From here, you will design your welcome email newsletter template.

从这里,您将设计您的欢迎电子邮件通讯模板。

You can start by giving your campaign a proper title, this will help you identify the campaign when you need to edit or change it in the future.

您可以先为广告系列指定一个适当的标题,这将有助于您在将来需要修改或更改广告系列时对其进行标识。

Click on the ‘Untitled…’ link at the top left corner to edit it. Now enter a name for your campaign, for example, welcome email, new user signup, introduction, etc.

单击左上角的“无标题...”链接进行编辑。 现在输入广告系列的名称,例如,欢迎电子邮件,新用户注册,简介等。

Campaign name

After that, you can start editing the email template. It is a drag-and-drop editor, so you can simply drag elements from the left column and drop them on the canvas. You can also point and click anywhere in the email to edit it.

之后,您可以开始编辑电子邮件模板。 它是一个拖放式编辑器,因此您只需将元素从左列拖放到画布上即可。 您也可以指向并单击电子邮件中的任意位置以进行编辑。

Point and click to edit your welcome email

You can replace the logo with your own, add your own header image to match your branding, customize the email subject and message text to fit your needs.

您可以使用自己的徽标替换徽标,添加自己的标题图像以匹配您的品牌,定制电子邮件主题和消息文本以适合您的需求。

Once you are satisfied with the design, click on ‘Save’ to store your email and then click the ‘Continue’ button.

对设计满意后,单击“保存”以存储您的电子邮件,然后单击“继续”按钮。

The email builder will now ask you to select an email list. Go ahead and select the list you created in the earlier step. After that, fill out the physical address form.

电子邮件构建器现在将要求您选择一个电子邮件列表。 继续并选择您在上一步中创建的列表。 之后,填写物理地址表格。

Welcome email settings

Due to the anti-spam laws in many countries, you need to include physical address information in each newsletter email. This can be your business address or a P.O. box.

根据许多国家/地区的反垃圾邮件法律,您需要在每封时事通讯电子邮件中包括实际地址信息。 这可以是您的公司地址或邮政信箱。

Lastly, click on the ‘Activate’ button at the top right corner of the screen to save and activate your welcome email.

最后,点击屏幕右上角的“激活”按钮以保存并激活您的欢迎电子邮件。

Welcome email campaign set up

You have successfully set up a ‘Welcome email’ campaign. From now on, all new users joining your newsletter will receive this email upon sign up.

您已成功设置“欢迎电子邮件”广告系列。 从现在开始,所有加入您的新闻通讯的新用户在注册后都会收到此电子邮件。

Some tips on writing an effective welcome email

撰写有效的欢迎电子邮件的一些技巧

Welcome emails have an average open rate of 50% which is higher than any other email newsletter you send.

欢迎电子邮件的平均打开率为50%,高于您发送的任何其他电子邮件新闻稿。

It will be the first thing new subscribers will hear from you. This is your opportunity to impress them, so they look forward to your next email newsletter.

这将是新订户收到您的第一件事。 这是您给他们留下深刻印象的机会,因此他们期待您的下一封电子邮件时事通讯。

  • Say thanks and let your users know that you appreciate them sharing their contact information with you.

    表示感谢,并让您的用户知道您感谢他们与您分享他们的联系信息。
  • Next, you would want to introduce yourself, your business, and what you do. Keep it short and simple.

    接下来,您需要介绍自己,您的业务以及您的工作。 保持简短和简单。
  • Let your users know how often you’ll email them and what kind of content and offers they should expect.

    让您的用户知道您会多久给他们发送一次电子邮件,以及他们期望获得什么样的内容和服务。
  • If you promised users an incentive to join your email list, then include that information in your welcome email.

    如果您答应鼓励用户加入您的电子邮件列表,请将该信息包括在您的欢迎电子邮件中。
  • The best way to introduce users to your brand is by sending them to the most useful content on your website. It helps them discover content and builds engagement.

    向用户介绍您的品牌的最好方法是将他们发送到您网站上最有用的内容。 它可以帮助他们发现内容并建立参与度。

For more tips, see this guide on how to write the perfect welcome email for new subscribers.

有关更多提示,请参阅本指南, 了解如何为新订户编写完美的欢迎电子邮件

步骤4.设置新闻通讯注册表单以获取更多订阅者 (Step 4. Setting up Newsletter Signup Forms to Get More Subscribers)

Now that you have signed up with an email marketing platform and set up your email list. It is time to start promoting it.

现在,您已经注册了电子邮件营销平台并设置了电子邮件列表。 现在是时候开始推广它了。

The easiest way to get more subscribers is by adding the newsletter sign up forms to your website. Usually, your email marketing service would have ready-made sign up forms that you can add to your website.

获得更多订阅者的最简单方法是在您的网站上添加新闻通讯注册表格。 通常,您的电子邮件营销服务将具有现成的注册表单,您可以将其添加到网站中。

However, these signup forms don’t look good and sometimes don’t fit in the container where you want to place them.

但是,这些注册表单看起来不太好,有时不能放入您要放置它们的容器中。

Let’s take a look at how to easily add newsletter signup forms to your WordPress site. We will show you two methods, and you can choose one or both of them together.

让我们看一下如何轻松地向您的WordPress网站添加新闻通讯注册表单。 我们将向您展示两种方法,您可以选择一种或两种。

1. Add Newsletter Signup Form Using WPForms Lite (Free)

1.使用WPForms Lite添加新闻通讯注册表单(免费)

WPForms is the best drag & drop WordPress form plugin in the market. They have a free version called WPForms lite which includes built-in support to connect with your Constant Contact account.

WPForms是市场上最好的拖放式WordPress表单插件 。 他们有一个称为WPForms lite的免费版本,其中包括内置支持,可与您的Constant Contact帐户建立联系。

This allows you to use WPForms’ drag and drop form builder to create your newsletter sign up form.

这使您可以使用WPForms的拖放表单构建器来创建新闻通讯注册表单。

The first thing you need to do is install and activate the WPForms Lite plugin. For more details, see our step by step guide on how to install a WordPress plugin.

您需要做的第一件事是安装并激活WPForms Lite插件。 有关更多详细信息,请参阅有关如何安装WordPress插件的分步指南。

Upon activation, you need to visit WPForms » Settings page and click on the ‘Integrations’ tab.

激活后,您需要访问WPForms»设置页面,然后单击“集成”选项卡。

WPForms integrations

You will see Constant Contact integration listed there. You need to click to expand it and then click on the ‘Add Account’ button.

您将在此处看到“持续联系”集成。 您需要单击以展开它,然后单击“添加帐户”按钮。

This will show you the information needed to connect your Constant Contact account to WPForms. Click on the link that says ‘Click here to register with Constant Contact’.

这将向您显示将恒定联系人帐户连接到WPForms所需的信息。 单击显示为“单击此处以注册恒定联系”的链接。

Connect Constant Contact to WPForms

This will bring up a popup which will take you to the Constant Contact website. Click on the ‘Allow’ button to give WPForms access to your Constant Contact account.

这将弹出一个弹出窗口,它将带您到Constant Contact网站。 单击“允许”按钮,使WPForms可以访问您的恒定联系帐户。

Allow access

Next, you will see an authorization code which you need to copy.

接下来,您将看到需要复制的授权码。

Authorization code

Switch back to the WPForms settings page and enter the authorization code you copied earlier. You also need to provide a name for this integration.

切换回WPForms设置页面,然后输入您先前复制的授权代码。 您还需要提供此集成的名称。

Add authorization code

Finally, click on the ‘Connect to Constant Contact’ button.

最后,单击“连接到恒定联系人”按钮。

WPForms will now connect to your Constant Contact account. You will see a ‘Connected’ label appear next to the integration.

WPForms现在将连接到您的恒定联系帐户。 您会在集成旁边看到一个“已连接”标签。

Constant Contact connected

Now you are ready to create your newsletter sign up form using WPForms.

现在,您可以使用WPForms创建新闻稿注册表单。

Simply head over to WPForms » Add New page to launch the WPForms builder interface.

只需转到WPForms»添加新页面以启动WPForms构建器界面。

Creating a newsletter sign up form

Provide a title for your form and then click on the ‘Newsletter signup form’ template.

为您的表单提供标题,然后单击“新闻简报注册表单”模板。

This will load up a read-made signup form with required fields already added to the form.

这将加载一个已完成的注册表单,其中已将必填字段添加到表单中。

Editing newsletter signup form

You can point and click to edit form fields, change fields labels, and add more fields from the left column if needed.

您可以指向并单击以编辑表单字段,更改字段标签,并在需要时从左栏中添加更多字段。

Once you are satisfied with the form, you need to click on the Marketing tab to integrate it with Constant Contact.

对表格感到满意后,您需要单击“市场营销”选项卡以将其与Constant Contact集成。

Add new connection

Click on the Constant Contact tab and then click on the ‘Add Connection’ button. You will be asked to provide a title for this connection. You can enter anything here and then click OK button.

单击“恒定联系人”选项卡,然后单击“添加连接”按钮。 系统将要求您提供此连接的标题。 您可以在此处输入任何内容,然后单击“确定”按钮。

Name your connection

Next, you will see the settings for this connection. It will automatically detect your Constant Contact account and show it under the Select Account field.

接下来,您将看到此连接的设置。 它将自动检测您的固定联系人帐户,并将其显示在“选择帐户”字段下。

Below that you need to select the email list. Click on it to select the email list you created earlier.

在其下方,您需要选择电子邮件列表。 单击它以选择您之前创建的电子邮件列表。

Select email list and map form fields

After that, you need to map your WPForms form fields to the Constant Contact fields. Once done, you can click on the ‘Save’ button at the top to save your sign up form.

之后,您需要将WPForms表单字段映射到Constant Contact字段。 完成后,您可以单击顶部的“保存”按钮以保存您的注册表单。

WPForms also makes it super easy to add your newsletter signup form anywhere on your website.

WPForms还使在您网站的任何位置添加新闻简报注册表单变得非常容易。

If you want to add the form to your website’s sidebar, then visit Appearance » Widgets page and add WPForms widget to a sidebar.

如果要将表单添加到网站的侧边栏中,请访问外观»小部件页面,然后将WPForms小部件添加到侧边栏中。

WPForms widget

Provide a title for your widget and then select the signup form you created earlier. Don’t forget to click on the ‘Save’ button to store your settings.

为小部件提供标题,然后选择您之前创建的注册表单。 不要忘记点击“保存”按钮来保存您的设置。

You can now visit your website to see your newsletter signup form in action.

现在,您可以访问您的网站以查看您的新闻简报注册表单。

Newsletter sign up form displayed in the sidebar

You can also add sign up form to your blog posts or pages. Simply edit the post and add the WPForms block to the content area.

您还可以将注册表单添加到博客文章或页面中。 只需编辑帖子,然后将WPForms块添加到内容区域。

Adding WPForms block to blog post

After adding the block, select the newsletter signup form you created earlier and WordPress will load it inside your post. You can now save or publish your post and visit your website to see it in action.

添加该块后,选择您之前创建的新闻简报注册表单,WordPress将其加载到您的帖子中。 现在,您可以保存或发布您的帖子,并访问您的网站以查看实际效果。

Newsletter signup form in a WordPress post

2. Add Newsletter Signup Form Using OptinMonster (Pro)

2.使用OptinMonster(Pro)添加时事通讯注册表单

For this method, we will be using OptinMonster, which is the best tool in the market to help you get more email subscribers, faster!

对于这种方法,我们将使用OptinMonster ,它是市场上最好的工具,可以帮助您更快地获得更多的电子邮件订阅者!

It includes dozens of high-converting signup forms like lightbox popups with exit-intent technology, 2-step optins, slide-in forms, floating bar, and more. This gives you powerful tools that you need to quickly grow your email list.

它包括数十种高转换率的注册表单,例如具有退出意图技术的灯箱弹出窗口,两步选择,滑入表单,浮动栏等等。 这为您提供了快速增长电子邮件列表所需的强大工具。

For more details, see our complete OptinMonster case study to learn how we used it to increase our email subscribers by 600%.

有关更多详细信息,请参见我们完整的OptinMonster案例研究,以了解如何使用它使电子邮件订阅者增加600%。

First, you will need to sign up for an OptinMonster account. It is a premium service and their plans start from $9 per month.

首先,您需要注册一个OptinMonster帐户。 这是一项高级服务,他们的计划从每月9美元起。

You can use our OptinMonster coupon code: WPB10 to get 10% off your purchase.

您可以使用我们的OptinMonster优惠券代码WPB10享受10%的折扣。

Once you have signed up for OptinMonster, you will reach your account dashboard.

注册OptinMonster后,您将进入帐户信息中心。

Let’s create your first OptinMonster campaign. Click on the ‘Create Campaign’ button to get started.

让我们创建您的第一个OptinMonster广告系列。 点击“创建广告系列”按钮开始使用。

Create campaign

Next, you will be asked to select an optin type. For the sake of this guide, we will be creating a lightbox popup signup form. Below that you need to choose a template for your campaign.

接下来,将要求您选择一种Optin类型。 为了本指南的缘故,我们将创建一个灯箱弹出窗口注册表单。 在此之下,您需要为广告系列选择一个模板。

Choose optin type and template

After that, you will be asked to provide a title for your campaign and enter your website address.

之后,系统会要求您提供广告系列的标题并输入您的网站地址。

Campaign settings

This will launch the OptinMonster builder interface. It is a powerful drag and drop campaign builder where you can design your optin forms.

这将启动OptinMonster构建器界面。 它是一个功能强大的拖放式广告系列构建器,您可以在其中设计您的选择表单。

OptinMonster builder

You can point and click to edit any item on the screen. You can also add new blocks to add different elements to your optin.

您可以指向并单击以编辑屏幕上的任何项目。 您还可以添加新块,以向optin添加不同的元素。

Once you are satisfied with the design, it is time to connect the OptinMonster campaign to your Constant Contact account.

对设计满意后,就可以将OptinMonster广告系列连接到您的Constant Contact帐户了。

Switch to the ‘Integrations’ tab from the top menu and then click on the ‘Add new integration’ button.

从顶部菜单切换到“集成”标签,然后单击“添加新集成”按钮。

Adding a new integration in OptinMonster

Next, you need to select Constant Contact as your ‘Email service provider’ and then click on ‘Register with Constant Contact’ button.

接下来,您需要选择“恒定联系人”作为“电子邮件服务提供商”,然后单击“使用恒定联系人注册”按钮。

This will bring up a popup where you need to click on the ‘Allow’ button.

这将弹出一个弹出窗口,您需要单击“允许”按钮。

Allow OptinMonster to access your Constant Contact account

Switch back to the OptinMonster and provide a name for this connection. After that, click on the ‘Connect to Constant Contact’ button.

切换回OptinMonster并为此连接提供名称。 之后,单击“连接到恒定联系人”按钮。

Connect Constant Contact to OptinMonster

OptinMonster will now fetch your Constant Contact account details. You need to select the email list you created for your newsletter.

OptinMonster现在将获取您的恒定联系帐户详细信息。 您需要选择为新闻稿创建的电子邮件列表。

Select your email list

Now, we will take a look at the display rules for your campaign. Display rules allow you to choose when and where to display your campaign.

现在,我们来看看您的广告系列的显示规则。 通过显示规则,您可以选择何时何地显示广告系列。

Display rules

By default, OptinMonster will show the popup to any user after 5 seconds. The popup will only appear on their first pageview and will not bother your users again during the same session.

默认情况下,OptinMonster将在5秒后向所有用户显示弹出窗口。 弹出窗口只会出现在他们的第一个综合浏览量中,并且不会在同一会话中再次打扰您的用户。

Next, you need to switch to the Publish tab and change campaign status to Live. After that, don’t forget to click on the ‘Save’ button to store all your campaign settings.

接下来,您需要切换到“发布”标签,并将广告系列状态更改为“实时”。 之后,别忘了点击“保存”按钮来存储所有广告系列设置。

Publish your OptinMonster campaign

Your OptinMonster campaign is now ready, let’s add it to your WordPress site.

您的OptinMonster广告系列现已准备好,让我们将其添加到WordPress网站。

First, you will need to install and activate the free OptinMonster plugin on your site. This plugin acts as a connector between your WordPress site and OptinMonster.

首先,您需要在网站上安装并激活免费的OptinMonster插件 。 该插件可充当WordPress网站和OptinMonster之间的连接器。

Upon activation, you need to click on the OptinMonster menu item in your WordPress admin sidebar. On the next screen, click on the ‘Connect Your Account’ button to continue.

激活后,您需要单击WordPress管理员侧栏中的OptinMonster菜单项。 在下一个屏幕上,单击“连接您的帐户”按钮以继续。

Connect OptinMonster to WordPress

Next, you will be asked to enter your OptinMonster API key. You can find this information under your account on the OptinMonster website.

接下来,将要求您输入OptinMonster API密钥。 您可以在OptinMonster网站上的帐户下找到此信息。

Connect to OptinMonster

After entering the API key, click on the ‘Connect to OptinMonster’ button. The plugin will now connect your website to OptinMonster.

输入API密钥后,单击“连接到OptinMonster”按钮。 现在,该插件会将您的网站连接到OptinMonster。

Next, you need to switch to the ‘Campaigns’ tab. This is where all your OptinMonster campaigns will appear. If you don’t see any campaigns here, then click on the ‘Refresh campaigns’ button.

接下来,您需要切换到“广告系列”标签。 这是您所有OptinMonster广告系列的显示位置。 如果您在此处看不到任何广告系列,请点击“刷新广告系列”按钮。

Turn on campaign on your website

Now you need to click on the ‘Go Live’ live below the campaign you just created. After that, you can visit your website in a new Incognito browser tab to view your newsletter signup popup in action.

现在,您需要点击刚刚创建的广告系列下方的“实时发布”。 之后,您可以在新的隐身浏览器标签中访问您的网站,以查看新闻快报注册弹出窗口。

Newsletter sign up form

OptinMonster is an incredibly powerful tool to quickly get more subscribers for your website.

OptinMonster是一种功能强大的工具,可以快速为您的网站吸引更多订户。

Following are a few other campaign types that you can create with OptinMonster.

以下是您可以使用OptinMonster创建的其他一些广告系列类型。

步骤5.发送您的第一个电子邮件时事通讯 (Step 5. Sending Your First Email Newsletter)

Once you have added newsletter signup forms to your website, you will gradually start getting subscribers. After getting your initial welcome email, these new subscribers will be waiting to see what you send them next.

将新闻简报注册表单添加到网站后,您将逐渐开始获得订阅者。 收到您的初始欢迎电子邮件后,这些新订阅者将等待着您接下来发送给他们的邮件。

You are now ready to start sending newsletter emails.

现在您可以开始发送新闻邮件了。

Let’s create your first email campaign.

让我们创建您的第一个电子邮件广告系列。

The great thing about using Constant Contact is that it comes with an incredibly easy to use email builder with tons of beautiful templates.

使用“持续联系”的好处在于,它附带了一个易于使用的电子邮件构建器,其中包含大量精美的模板。

Creating your campaigns and sending newsletter emails is quite easy. Simply log in to your Constant Contact account and click on the Campaigns menu from the top.

创建广告系列和发送时事通讯电子邮件非常容易。 只需登录到您的恒定联系帐户,然后单击顶部的“广告系列”菜单。

Create new Constant Contact campaign

The campaigns page lists all your current, past, and automated email campaigns. Click on the create button to start a new email.

广告系列页面列出了您当前,过去和自动的所有电子邮件广告系列。 单击创建按钮以开始新电子邮件。

You will be asked to select a campaign type. Click to select the ‘Email’ campaign type and continue.

系统将要求您选择一个广告系列类型。 点击选择“电子邮件”广告系列类型,然后继续。

Select email campaign type

Next, you need to pick an email template for your newsletter. Constant Contact comes with several ready-made template for different industries, campaigns, and email types.

接下来,您需要为新闻稿选择一个电子邮件模板。 Constant Contact随附了多个针对不同行业,活动和电子邮件类型的现成模板。

Choose an email template

All these email templates are fully customizable, and you can add your own logo and images to customize them. Once you edit and save a template, you will be able to use it for your future campaigns.

所有这些电子邮件模板都是完全可自定义的,您可以添加自己的徽标和图像以自定义它们。 编辑并保存模板后,便可以将其用于以后的广告系列。

We recommend starting with a simple newsletter template and customizing it with your own brand logo.

我们建议从简单的新闻稿模板开始,并使用您自己的品牌徽标进行自定义。

Simply click on a template to select it for your email newsletter. Constant Contact will then load the email builder with your selected template.

只需单击一个模板以将其选择为您的电子邮件通讯。 然后,Constant Contact将使用您选择的模板加载电子邮件构建器。

Editing your email template

This is the same email builder that you used to create your welcome email. You can add your brand logo, point and click to add text, link, and images.

这是您用来创建欢迎电子邮件的电子邮件生成器。 您可以添加品牌徽标,指向并单击以添加文本,链接和图像。

Adding your blog posts to the email newsletter

将博客文章添加到电子邮件新闻通讯中

You can also fetch and add your blog posts to the newsletter. Click on the ‘More’ button in the left column and then drag and drop the ‘Read More’ block to your email.

您还可以获取博客帖子并将其添加到新闻通讯中。 单击左列中的“更多”按钮,然后将“阅读更多”块拖放到您的电子邮件中。

Adding blog posts with read more link

Next, you need to click on the ‘Read more’ block to edit it. This will bring up a popup where you need to enter the link of the blog post you want to add.

接下来,您需要单击“阅读更多”(Read more)块进行编辑。 这将弹出一个弹出窗口,您需要在其中输入要添加的博客文章的链接。

Add blog post to your email

Click on the preview button to fetch a featured image and article description and then click on the Insert button. Repeat the process to add more blog posts if needed.

单击预览按钮以获取特色图像和文章说明,然后单击“插入”按钮。 如果需要,重复此过程以添加更多博客文章。

Once you are satisfied with your email’s design and contents, click on the ‘Continue’ button to move forward.

对电子邮件的设计和内容感到满意后,请单击“继续”按钮继续前进。

Continue to email settings

On the next screen, first, you need to select the email address you want to send this message. After that, review other email settings on the page.

首先,在下一个屏幕上,您需要选择要发送此消息的电子邮件地址。 之后,查看页面上的其他电子邮件设置。

Email settings and scheduling

Lastly, you need to select whether you want to send this email right away or schedule it to send later.

最后,您需要选择是立即发送此电子邮件还是安排其稍后发送。

We recommend sending your emails on a fixed schedule. This helps your users anticipate the arrival of your email and sets expectations. For more on this topic, see this guide on choosing the best time to send newsletter emails.

我们建议您按固定的时间表发送电子邮件。 这可以帮助您的用户预测电子邮件的到来并设定期望值。 有关此主题的更多信息,请参阅本指南,以选择发送新闻邮件最佳时间

Click on the Schedule button at the top right corner of the screen to save your email.

单击屏幕右上角的“计划”按钮以保存您的电子邮件。

That’s all, you have successfully created your first newsletter email and scheduled to send it.

就是这样,您已经成功创建了第一封新闻邮件并计划发送。

Need help with writing effective newsletter emails? See these tips on writing effective email newsletters.

在编写有效的新闻邮件方面需要帮助吗? 请参阅有关编写有效的电子邮件通讯的这些提示

第6步。获取更多电子邮件订阅者的提示 (Step 6. Tips to Get More Email Subscribers)

In 2018, the number of global e-mail users amounted to 3.8 billion users.

2018年,全球电子邮件用户数量达到38亿用户。

In another study, 48% of participants said that they would like to receive email updates from their favorite brands.

在另一项研究中,有48%的参与者表示他们希望从自己喜欢的品牌那里收到电子邮件更新。

This means that users prefer to get emails from their favorite businesses. Now the only question that remains is how do you get them to subscribe to your newsletter?

这意味着用户更喜欢从自己喜欢的企业获得电子邮件。 现在剩下的唯一问题是如何让他们订阅新闻通讯?

Luckily, email marketing has been around for a very long time. Experts are regularly experimenting, sharing, and finding new ways to grow their email lists.

幸运的是,电子邮件营销已经存在了很长时间。 专家们定期进行试验,共享和寻找增加电子邮件列表的新方法。

Here we will share some of our own tips that are tested and proven to work.

在这里,我们将分享一些我们自己的技巧,这些技巧已经过测试并证明是有效的。

1. Use multiple signup forms

1.使用多种注册表格

Many beginners just add a single newsletter signup form to their website and forget about it. Add multiple signup forms to your website using a variety of placements.

许多初学者只需将一个新闻简报注册表单添加到他们的网站中,就不必再担心了。 使用多种展示位置向您的网站添加多个注册表单。

Multiple signup forms

However, you need to be careful not to ruin user experience with aggressive prompts to signup.

但是,您需要注意不要以积极的注册提示破坏用户体验。

For example, in the screenshot above, the second prompt only appears when a user scrolls down and the first signup form is no longer visible.

例如,在上面的屏幕快照中,仅当用户向下滚动并且不再显示第一个注册表单时,才会出现第二个提示。

Social Media Examiner uses multiple sign up forms and creative strategies which has helped them get over 250,000 email subscribers (case study).

社交媒体审查员使用多种注册表单和创新策略,帮助他们获得了超过25万电子邮件订阅者(案例研究)

Keep experimenting with different forms and placements to find out what gets you the best results.

继续尝试不同的形式和展示位置,以找出能为您带来最佳效果的内容。

2. Use lead magnets to capture more subscribers

2.使用铅磁铁吸引更多订户

Lead Magnets are special offers used as an incentive to join your email newsletter. These special offers could be an exclusive download, an ebook, a helpful resource, discount coupon, etc.

铅磁铁是特殊优惠,可以用来鼓励您加入电子邮件时事通讯。 这些特别优惠可以是独家下载,电子书,有用的资源,折扣券等。

Lead Magnets work extremely well because they offer users instant gratification and value for performing an action.

铅磁铁的工作非常出色,因为它们可以为用户带来即时的满足感和执行动作的价值。

You can see a live example of lead magnets just below this article, where we offer users a free download of our ultimate WordPress toolkit as an incentive.

您可以在本文下面看到一个铅磁体的实时示例,在该示例中,我们为用户提供了免费下载我们最终的WordPress工具包的激励。

Lead magnet example

3. Offer Content Upgrades

3.提供内容升级

Similar to lead magnets, content upgrades offer users an additional piece of content or bonus content, which they can download after signing up for your newsletter.

类似于铅磁铁,内容升级为用户提供了额外的内容或奖励内容,他们可以在注册您的时事通讯后下载。

You can easily add content upgrades to your existing content. This can be a checklist, a PDF download of the article, a case study, a research report, and more.

您可以轻松地将内容升级添加到现有内容。 这可以是清单,文章的PDF下载,案例研究,研究报告等。

Content upgrade example

For more details, see our guide on how to add content upgrades in WordPress.

有关更多详细信息,请参阅有关如何在WordPress中添加内容升级的指南。

4. Use social media to grow your email list

4.使用社交媒体来增加您的电子邮件列表

Promoting newsletter on social media

Your website is not the only place to promote your newsletter and find new subscribers. Social media platforms can be another place to convert followers into email subscribers.

您的网站不是宣传新闻稿和寻找新订阅者的唯一地方。 社交媒体平台可能是将关注者转换为电子邮件订阅者的另一个地方。

For detailed tips, see our guide on how to use social media to grow your email list

有关详细提示,请参阅我们的指南,了解如何使用社交媒体来增加电子邮件列表

Need even more tips? Check out the following email marketing guides:

需要更多提示吗? 查看以下电子邮件营销指南:

第7步。如何从电子邮件通讯中赚钱 (Step 7. How to Make Money from Email Newsletter)

One of the popular sayings among digital marketers is that “The money is in the list”. Every dollar you spend on email marketing has a return average of $32 dollars.

在数字营销人员中流行的说法之一是“钱在清单上”。 您在电子邮件营销上花费的每一美元的平均回报为32美元。

As your subscriber count grows, you would want to explore opportunities to monetize your email newsletter.

随着订阅者人数的增加,您将希望探索通过电子邮件通讯获利的机会。

Following are just some of the easiest ways to make money from your email newsletter.

以下只是从您的电子邮件时事通讯中赚钱的最简单方法。

1. Sell your products

1.销售您的产品

Sell your own products

First, you would obviously want to use your email list to sell your own products. You can use your email list to send special offers and discount deals exclusive to your subscribers.

首先,您显然希望使用电子邮件列表来销售自己的产品。 您可以使用电子邮件列表向订户发送专有的特价优惠和折扣优惠。

You can also bring them back to your website by adding calls to action, offer members-only content, demo, and free samples.

您还可以通过添加号召性用语,提供仅限会员的内容,演示和免费示例,将其带回您的网站。

When trying to sell your own products, keep the ‘Value Value Value Pitch’ formula in your mind.

尝试销售自己的产品时,请牢记“ Value Value Value Pitch”公式。

It basically suggests that you should offer three times more value than your sales pitch. Most marketers agree that such emails work better than those that are nothing more than a plain sales pitch.

它基本上建议您提供的价值应比销售宣传的价值高三倍。 大多数营销人员都认为,此类电子邮件比仅是普通的销售方式的电子邮件效果更好。

2. Upsell products and services

2.追加销售产品和服务

Upselling is a sales technique to persuade customers into buying something additional like an upgrade or add-on. As your email list grows, you can send personalized offers to existing customers.

向上销售是一种说服客户购买额外产品(例如升级或附加产品)的销售技术。 随着电子邮件列表的增加,您可以向现有客户发送个性化报价。

Upselling through email

Due to its highly targeted messaging and personalized offers, upsell emails tend to perform way better. This may lead many businesses to send more such emails.

由于其高度针对性的消息传递和个性化报价,加售电子邮件的性能往往更好。 这可能导致许多企业发送更多此类电子邮件。

You need to remember that your emails should offer value first, otherwise those emails would soon become annoying.

您需要记住,您的电子邮件应该首先提供价值,否则这些电子邮件将很快变得令人讨厌。

3. Affiliate marketing

3.会员营销

affiliate marketing

Affiliate marketing is a referral program where an online retailer (advertiser) pays you a commission when users purchase their product using your referral link.

联盟营销是一种推荐计划,在线零售商(广告商)在用户使用您的推荐链接购买其产品时向您支付佣金。

You can find products and services that might interest your users and add affiliate links, reviews, and coupons in your newsletter emails.

您可以找到用户可能感兴趣的产品和服务,并在新闻邮件中添加会员链接,评论和优惠券。

To get started, see our beginner’s guide to affiliate marketing.

要开始使用,请参阅我们的会员营销新手指南

4. Advertisement or renting out your email list

4.广告或出租您的电子邮件列表

If your email list grows quickly, then you can make money by renting your email list.

如果您的电子邮件列表增长Swift,那么您可以通过租用电子邮件列表来赚钱。

You see, a lot of folks don’t realize the potential of email marketing until they realize that they could benefit immensely from an email list.

You see, a lot of folks don't realize the potential of email marketing until they realize that they could benefit immensely from an email list.

Lucky for you, they are now looking for someone who may already have a list of people interested in specific products, services, or industry.

Lucky for you, they are now looking for someone who may already have a list of people interested in specific products, services, or industry.

You can approach such advertisers directly, or you can find email list brokers like Info USA, List Giant, or Mailing List Direct.

You can approach such advertisers directly, or you can find email list brokers like Info USA, List Giant, or Mailing List Direct.

Step 8. Keep Your Newsletter Emails Out of Spam (Step 8. Keep Your Newsletter Emails Out of Spam)

How to make avoid ending up in spam

In 2012, 90% of all emails were spam. This number was reduced to 58% by the end of 2018.

In 2012, 90% of all emails were spam. This number was reduced to 58% by the end of 2018.

The main reason for this decline was the improved spam detection and prevention technologies used by email marketing tools.

The main reason for this decline was the improved spam detection and prevention technologies used by email marketing tools.

This is great news for all users and businesses. However, the AI-powered spam detection technologies are quite sensitive and can wrongfully mark your email messages as spam.

This is great news for all users and businesses. However, the AI-powered spam detection technologies are quite sensitive and can wrongfully mark your email messages as spam.

Following are the most common reasons for newsletter emails to end up in spam:

Following are the most common reasons for newsletter emails to end up in spam:

1. You didn’t use double opt-in

1. You didn't use double opt-in

Basically, all email marketing services including Constant Contact require users’ consent for sending them emails. This is done by the user verifying their email address after signing up.

Basically, all email marketing services including Constant Contact require users' consent for sending them emails. This is done by the user verifying their email address after signing up.

However, they also allow you to manually add email addresses. If you misuse this feature and add email addresses from random sources, then your messages will end up in spam.

However, they also allow you to manually add email addresses. If you misuse this feature and add email addresses from random sources, then your messages will end up in spam.

2. Sender email address was used for spam

2. Sender email address was used for spam

If your sender email address was used to send spam or malware, then your email campaigns with the same sender address will end up in spam. This is why you need to get a business email address to ensure high deliverability for your newsletter emails.

If your sender email address was used to send spam or malware, then your email campaigns with the same sender address will end up in spam. This is why you need to get a business email address to ensure high deliverability for your newsletter emails.

3. Misleading subject lines

3. Misleading subject lines

Misleading email subjects are annoying and due to many users reporting such emails, spam algorithms can now identify many such lines and mark them spam.

Misleading email subjects are annoying and due to many users reporting such emails, spam algorithms can now identify many such lines and mark them spam.

Following are a couple of examples of common misleading subject lines.

Following are a couple of examples of common misleading subject lines.

  • Urgent: Update your information

    Urgent: Update your information
  • Thanks for your order!

    Thanks for your order!
  • You have won a prize

    You have won a prize

Need some good examples? See these 160+ excellent email subject lines for inspiration.

Need some good examples? See these 160+ excellent email subject lines for inspiration.

4. Your email must have accurate information

4. Your email must have accurate information

The anti-spam laws in many countries require the sender to provide accurate from address (sender email address), complete physical address, and an unsubscribe link in the email message.

The anti-spam laws in many countries require the sender to provide accurate from address (sender email address), complete physical address, and an unsubscribe link in the email message.

If any of these are missing from your newsletter email, then it would most likely end up in spam.

If any of these are missing from your newsletter email, then it would most likely end up in spam.

Basically, you need to follow the rules and guidelines provided by your email marketing software and you’ll be able to avoid the spam folder.

Basically, you need to follow the rules and guidelines provided by your email marketing software and you'll be able to avoid the spam folder.

We hope this article helped you learn how to easily create an email newsletter. You may also want to see our article on how to get a free business email address to send your newsletter emails.

We hope this article helped you learn how to easily create an email newsletter. You may also want to see our article on how to get a free business email address to send your newsletter emails.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章,请订阅我们的YouTube频道 WordPress视频教程。 您也可以在TwitterFacebook上找到我们。

翻译自: https://www.wpbeginner.com/beginners-guide/how-to-create-an-email-newsletter/

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