用户体验设计情感体验_了解用户体验设计

用户体验设计情感体验

“UX” (user experience) has always been a broad, fluffy, and rather nebulous term to me. But I’ve finally found an analogy that makes UX make sense.

对我来说，“ UX”(用户体验)一直是一个广义，蓬松且模糊的术语。 但是我终于找到了一个使UX有意义的类比。

The original Heinz ketchup bottle is an icon of design and branding: the clear glass container was a statement of transparency, quality and trust 100 years ago, when food preservation was often a hit-and-miss affair. Otherwise, the design makes very few concessions to the experience of actually using ketchup, as millions of tomato-stained shirts and tables over the last century can attest to.

最初的亨氏番茄酱瓶象征着设计和品牌：透明的玻璃容器是100年前透明度，质量和信任的体现，当时食品保鲜通常是一时成败的事情。 否则，该设计对实际使用番茄酱的体验几乎没有让步 ，正如上个世纪可以证明的数以百万计的番茄染色衬衫和桌子可以证明的那样。

Contrast this to the “top down” container Heinz unveiled in 2003, shown above. The design reinforces the intended use of the product. That’s crafting a design for experience and interaction, not just for appearance. That’s experience design.

相比之下，亨氏于2003年推出的“自上而下”的集装箱，如图所示。 设计加强了产品的预期用途 。 这是为了体验和互动而设计的，而不仅仅是为了外观。 那就是经验设计。

This innovation was made possible by advancements in many different areas: the materials technology of PET plastic to make the container squeezable, modern food quality control standards making transparency redundant. User experience design is never its own thing: it is part of a complex, interdependent network of possibilities and limitations.

这项创新是通过在许多不同领域的进步而实现的：使容器可挤压的PET塑料的材料技术，现代食品质量控制标准(使透明度变得多余)。 用户体验设计绝不是一回事 ：它是复杂，相互依存的可能性和局限性网络的一部分。

将用户体验设计应用于您的站点 (Applying User Experience Design To Your Site)

Considering site design from the perspective of how it is used is a vital part of the development process:

从如何使用角度考虑网站设计 在开发过程中至关重要：

• Interaction with your site will increasingly be limited to one eye and one thumb.

  与您的网站的互动将越来越多地局限于一只眼睛和一只拇指 。

• Designing for inattention is likely to be the biggest challenge of the 21^st century.

  设计为注意力不集中很可能是21 ^世纪最大的挑战。

• Information recovery. Most websites are designed and presented as data scattered across pages, forcing users to search and backtrack to find what they are after. That’s wrong, and inconsiderate: information components are what is desired, not pages. Modern sites should have the ability to rearrange, reorder and restructure data according to user’s needs.

  信息恢复 。 大多数网站的设计和呈现都是散布在各个页面上的数据，迫使用户进行搜索和回溯以找到所要查找的内容。 这是错误的，而且没有考虑： 信息组件是所需的，而不是页面。 现代站点应具有根据用户需求重新排列，重新排序和重组数据的能力。

• Context awareness and anticipation. If I’m looking at homedepot.ca from my office, I could be planning to take a dozen different actions. If I’m looking at the site from a mobile device, it’s more likely that I’ll take one of two: finding the delivery status of an order, or the location of a store (especially if I’m moving). If I’m in a store, I most likely need a map of the aisles, stock status of an item, or a comparison shopper. A site that successfully anticipates and caters to my needs is more likely to be a site that I find friendly, warm, welcoming and helpful.

  语境意识与期待 。 如果我正在办公室里查看homedepot.ca ，可能会计划采取许多其他措施。 如果我从移动设备查看站点，则很有可能采用以下两种方法之一：查找订单的交付状态或商店的位置(尤其是在移动的情况下)。 如果我在商店中，则很可能需要一张过道图，某项商品的库存状态或比较购物者的地图。 一个成功地预见并满足我的需求的网站更有可能是我觉得友好，热情，热情和乐于助人的网站。

There are many emotional factors that come into play as web technologies become inseparably intermeshed with our lives, making experience design an increasingly important skill in a connected world. With luck, this article will start your consideration of these factors in the sites you design, build, and promote.

随着网络技术与我们的生活密不可分的融合，许多情感因素开始发挥作用，使体验设计在互联世界中变得越来越重要。 幸运的是，本文将在您设计，构建和推广的网站中开始考虑这些因素。

翻译自: https://thenewcode.com/869/Understanding-User-Experience-Design

用户体验设计情感体验