$cart = Mage::getModel("checkout/cart");
$request = array('id' => "36", //item id
'product' => "62", //product_id
'related_product' => "",
"options" => array(27 => "WWW www", 'qty' => '1')); // 27 is the custom option id
$item = $cart->updateItem(36, new Varien_Object($request));// 36 is item id
$request = array('id' => "36", //item id
'product' => "62", //product_id
'related_product' => "",
"options" => array(27 => "WWW www", 'qty' => '1')); // 27 is the custom option id
$item = $cart->updateItem(36, new Varien_Object($request));// 36 is item id
$item->save();
购物车中的custom option 存放在表sales_flat_quote_item_option中.