C部分:
campaign [ ] (n.) plan of action(商业)活动
[例] advertising campaign
candidate [] (n.) person who puts himself/herself forward for a job候选人,应聘者
[例] Several managers normally interview one candidate because this increases the likelihood of making a good choice.
[同义词] applicant
capacity [] (n.) amount which can be produced生产能力
[例] We are working at full capacity.
capital [ ] (n.) money, property and assets used in a business(投入)资本
[例] One company can open just one capital account in the bank according to the Chinese regulation.
captive market (n) a situation where buyer’s have no choice of goods or have to deal with only one seller 垄断市场
[例] This firm is the only manufacture of CD players in the country and gains a lot from such captive market. [同义词] monopoly
case study (n.) a training technique based on solving a case or problem facing an organization案例分析
[例] In MBA study, we should learn how to make good case study.
cash [] 1. (n.) money in notes and coins现金
[例] Carrying cash is very dangerous and inconvenient for foreign travelers.
[同义词] money, currency
2. (v.) exchange a cheque for cash兑现(支票)
catalogue [] a sales publication which lists products and prices产品目录
[例] When doing import trading, you should get to know the exporter’s catalogue.
[同义词] list, inventory
channel [ ] (n.) means by which goods pass from one place to another(销售)渠道
[例] The main distribution channel is through supermarkets.
Distribution channel 分销渠道
chart [ ] (n.) diagram which displays information visually 图表
[例] Please draw a chart on sales volume of this month.
[同义词] diagram,graph
bar chart uses columns to show relative heights直方图
flow chart shows process from first to last step流程图
organization chart (n.) a chart which shows how a job relates to other jobs and where it fits in the overall 组织机构图
[例] Please give me an organization chart of that company .
pie chart shows data in a circle cut up into segments圆型图
cheque [ ] (n.) [US check] note ordering a bank to pay money to the person/company whose name is written on the cheque支票
[例] You need to have the drawer endorsed first, then go to the bank to encash the cheque.
circular [ ] (n.) a copied leaflet which is sent to people 传单,大量分发的广告页
[例] Have you seen the circular handed out in the street?
[同义词] notice, advertisement
claim[] 1. (n.) request for money索赔
[例] We put in an insurance claim after the accident.
2. (v.) ask for money索赔
[例] We claimed $50,000 for the damaged car.
clear (v) 1.to dispose of goods 抛售
[例] The stock sold their goods at cost price in an attempt to clear old stock.
2.to pass goods through customs 清关
[例] clear the goods
client [] (n.) person or company buying a service客户
[例] Nowadays good service is a very important aspect to the bank’s clients.
commercial [] (adj.) of or relating to commerce 商业的
[例] commercial area
[同义词] trading, mercantile
commission [] (n.) proportionate amount of money paid to a sales person/agent, usually a percentage of the sales made佣金
[例] We offered the agent a 10% commission.
public limited company (plc) company whose shares can be bought on the Stock Exchange股票上市公司
compensate [] (v.) give something such as money to someone for loss or damage补偿
[例] The director decided to compensate those who had been hurt in the working accident.
compensation [] (n.) something, usually money, given to someone for loss or damage 赔偿(金)
condition [] (n.) 1. general state 状态2. term of a contract 条款
consultancy [] (n.) a business or agency offering expert or professional advice in a field咨询公司
[例] open a financial consultancy
consultant [] (n.) one that gives expert or professional advice咨询官
[例] She is the No.1 marketing consultant , esp. in promotional strategies.
consumer [] (n.) person who buys goods or services消费者
[例] In this theory the consumer is assumed to be rational.