<%=link_to "#{truncate(contest_entry.title.gsub(/<[^>]*>/, ""), 10)}" ,{:controller=>"contests",:action => 'view_entry', :id => contest_entry.id},:target=>"_blank" %>
truncate(p.name.gsub(/<[^>]*>/, ""), 10)
truncate(p.name.gsub(/<[^>]*>/, ""), 10)