Marketing vocabulary(2)

Improve your marketing vocabulary.

Vocabulary exercises are designed to help you remember and practice the words you have learnt during the lessons or in the practice area.

launches linking skills campaigns promoting

To make the most of these exercises, first do them and correct them, and after you've done so, check the wrong answers.

1.Public relations is defined as creating, __________, and maintaining the favorable image of a company or organization.

2.It involves a variety of techniques, but relies heavily on communication ___________in all their forms.

3.A variety of tactics have been used in successful public relations __________. down the years.

4.To start with, it's vital to secure audience attention by _______ the campaign to something people are interested in .

5.Public relations people often plan and stage special events to attract attention, such as _______, press conferences, and even elaborate publicity stunts.

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