CSS
.rolltext{
height: 40px;
line-height: 40px;
overflow: hidden;
}
HTML
<div class="rolltext">
<ul>
<li><a href="#">Interested in ongoing innovation at Boyd? Click here to learn more!</a></li><li><a href="http://eepurl.com/bYVk-9" target="_blank">Click here to join our Aerospace mailing list!</a></li></ul>
</div>
JS
<script type="text/javascript">
function AutoScroll(obj) {
$(obj).find("ul:first").animate({
marginTop: "-25px"
}, 500, function() {
$(this).css({ marginTop: "0px" }).find("li:first").appendTo(this);