COACH is moving in its own set of "close at hand and the luxury" target running all the way, gradually than those who have been making fun of its competitors.
April 22, COACH opened in Shanghai in mainland China its first global flagship store, the neighbors are all big names: Louis Vuitton, Hermes, Cartier and so on. COACH Although the price on the line with these luxury brands from Europe, there are gaps, but never give up the chance competing against them, which totally does not scruple to this the many competitors from the United States disdain.
In 1979, COACH has an annual turnover of only $ 6,000,000; in 1995 climbed to $ 500,000,000; and fiscal year 2009, global net sales of 3.2 billion. Over the years, COACH with the sales figures have repeatedly proved their strength. 2007, "Business Week" Top 50 American All-Star championship, COACH Google immediately after, beyond Microsoft, Apple and Mobil.
Americans can create a luxury it? This is a problem. Those arrogant Americans, Europeans say whatever they despise the taste, COACH sell more of the package, they still ridicule. Only the face of fierce COACH, these big, we will secretly depressed, secretly wondering - in the end, it is how to sell the package.