微信公众号开发 如何发布图文并茂的文章？

本人刚刚开始学习微信公众号开发，想要实现点击按钮后群发一段图文并茂的文本，可是实现了之后才发现：

{"articles":[
{"author":"","content":"欢迎 Welcome！","content_source_url":"","digest":"欢迎 Welcome!","show_cover_pic":"1","thumb_media_id":"rjs1oAjX1JVJhBPGksoI9-2wURUJ947h_fNFXe2IDXD5YbLsbgoV4EEPjS03ATze","title":"欢迎 Welcome!"},{"author":"","content":"　 欢迎 Welcome！","content_source_url":"","digest":"欢迎 Welcome！","show_cover_pic":"1","thumb_media_id":"2MU0poHgrSLjyY1B2qKnZjFhVcMVoGS73TsYdTOtLwQ8c8s9GbKOml16Nbk7YGn7","title":"欢迎 Welcome!"}]} 

这根本不是我想要的效果。我想要的明明是下面这种：

求解