传播的底层架构已发生巨大改变。用户接触信息的方式以两种形式存在，即主动的资讯

    移动互联网时代，传播的底层架构已发生巨大改变。用户接触信息的方式以两种形式存在，即主动的资讯模式和被动的生活空间。，这就不得不让人想到一个火的词—SoloMo，就是社交（Social）+本地化（Local）+移动（Mobile）。其实归纳起来移动传播的特点也就是这3点。
    
    1、Social（社交的）
    
    在移动传播中说的社交化主要是指的社会化媒体，移动互联网的社会属性越来越强，因为手机（移动设备）是一个带有情感和情绪的终端，是移动设备所有者个性、价值观的表现！移动设备就是专属个人的东西，所以移动设备一定会贴上用户个人的兴趣、爱好、性格等标签！然后就是通过社交媒体建立自己的兴趣圈、关系网！和现实生活中一样的物以类聚、人以群分嘛。最后，通过用户之间的互动，主要指的评论、转发、点赞行为实现信息的互动传播，从而达到自己的价值观的认同感，满足自己的价值需求！
    
    总结：之所以有信息、传播、媒介的产生，根源在于人的需求！
    
    2、Local（本地的）
    
    要说到Local这个词，就必须要提到LBS这个词啦，因为LBS是实现移动互联网是以Local为基础的。LBS（Location Based Service）基于位置服务，是根据GPS系统给用户的位置服务！
    
    Local（本地的）这个词在移动互联网中我更愿意把它理解为：位置关系，即人们可以依靠地理位置建立关系，这种关系还是基于上文中所提到的网民依据价值观、兴趣、爱好等建立的兴趣圈、关系网。知道了自己的位置关系以后的目的是为本地化，因为人们总是想着和离你最近的人产生关系！这样就有助于用户价值需求的完成，提高移动互联网信息传播的效率和效果。
    
    总结，Local（本地的）的目的还是为了更好的满足用户的价值需求！
    
    3、Mobile（移动的）
    

    移动互联网增长速度迅猛，和移动互联网的特性密不可分！在我看来，PC端的互联网现在承担的是工作的职责，而移动端更多承担娱乐休闲的功能！因为移动互联网具随时、随地、即兴的特性。其实，随时、随地、即兴就是说的生活空间中的场景化、空间化和生活化，移动互联网的信息传播一定是处在不同的空间之中。人处在某个特定的场景之中，激发了兴趣，在当时的那个场景之中就发生了传播行为。移动互联网这正好符合了人们利用越来越碎片化的时间获取越来越碎片化信息需求，这种需求就是上文中所提到的基于网民价值观、和兴趣对信息获取和社交的需求！移动互联网让这种需求变得更加随时、随地、即兴！

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