主要解决的问题是:针对不同的用户发放不同的优惠券之类的策略的活动,从而刺激用户增长,日活,提高收益等等。相关论文: https://dl.acm.org/doi/10.1145/3308558.3313744 Estimation of causal effects with multiple treatments: a review and new ideas https://dspace.mit.edu/bitstream/handle/1721.1/119250/draft_May27.pdf?sequence=1&isAllowed=y https://www.nber.org/papers/w25307 https://core.ac.uk/download/pdf/81899141.pdf https://link.springer.com/content/pdf/10.1007/s10618-019-00670-y.pdf Uplift Modeling with Multiple Treatments and General Response Types A spatial multiple treatment/multiple outcome difference-in-differences model with an application to urban rail infrastructure and gentrification https://arxiv.org/pdf/1908.05372 Chapter 9- Multiple Treatment Design 3. 相关开源代码: https://github.com/uber/causalml