import pandas as pd
import numpy as np
from sklearn.cluster import KMeans
import matplotlib.pyplot as plt
df = pd.read_csv(r'D:\project\RFM\rfm\kate_rfm.csv', encoding='gbk')
column_list = list(df.columns)
column_list.remove('buyer_nick')
# 归一化
def standardization(x,Max,Min):
x = (x-Min)/(Max-Min)
return x
for column in column_list:
column_x = column + '_x'
max_x = np.max(df[column])
min_x = np.min(df[column])
df[column_x] = df[column].apply(standardization,Max=max_x, Min=min_x)
print(column + ' is ok ')
SSE = []
for i in range(1,10):
estimator = KMeans(n_clusters=i)
estimator.fit(df[['recency_x', 'frequency_x', 'monetary_x']])
SSE.append(estimator.inertia_)
X = range(1,10)
plt.xlabel('k')
plt.ylabel('SSE')
plt.plot(X, SSE, 'o-')
plt.show()
model = KMeans(n_clusters=4, max_i
使用Python聚类算法,实现RFM客户分群,进行精准营销!
最新推荐文章于 2023-11-12 02:01:53 发布
本文介绍了如何运用Python中的聚类算法,结合RFM模型(Recency, Frequency, Monetary)对客户数据进行分析,实现客户分群。通过这种方式,企业可以识别出不同价值的客户群体,从而制定更精准的营销策略,提高客户留存和转化率。"
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