电视业正在被颠覆：Netflix将NFT应用于参与数据的收集中-CSDN博客

本文链接：https://blog.csdn.net/qq_42343084/article/details/126668646

Netflix为庆祝《爱，死亡和机器人》第三季发布，于OpenSea上发行NFT系列，通过虚拟和现实世界的寻宝活动收集独特观众参与数据。这种方式可能预示着电视收视率测量的未来，通过NFT销售数据来了解观众对各集的情感反馈。

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- 为了纪念《爱，死亡和机器人》第三季的推出，Netflix在OpenSea上发布了一个NFT系列。

- 该系列以相应的NFT为特色，描绘了本季9个剧集中的场景。

- Netflix还为这些NFT进行了一次虚拟和现实世界的寻宝活动，在各种现实中广告牌和社交媒体上留下二维码，供剧迷寻找。

- To commemorate the launch of the third season of Love, Death + Robots, Netflix released an NFT collection on OpenSea.

- The collection featured corresponding NFTs depicting scenes from the season’s nine episodes.

- Netflix also conducted a virtual and IRL scavenger hunt for these NFTs, leaving QR codes across various IRL billboards and on social media for fans of the show to find.

为什么你应该重视它？

如果你看过OpenSea上的“爱，死亡和机器人”收藏页面，就会发现这些NFT作为金融资产并没有太大价值。那么，为什么要对这个系列提起注意？又为什么32000多人不遗余力地去参加这场NFT寻宝活动？

答案很简单：NFT寻宝游戏的参与者是爱死机的忠实粉丝。当然，由大卫·芬奇掌舵的任何项目都很难让人不喜欢（他还执导了《纸牌屋》）。不过，NFT和加密货币长期以来其大部分价值就是从社区情绪中体现的。

这就是Netflix进军NFT如此引人注目的原因。Netflix并没有从这个系列的销售中积累原始资金，而是从爱死机NFT中收集了一些真正独特的参与数据。Netflix通过这一举措打造了一个全新的框架，一个极有可能成为电视收视率未来的框架。

Why it matters

A quick look at Love, Death + Robots‘ collection page on OpenSea will immediately show you that these NFTs don’t hold much value as financial assets. So why make such a big fuss over this collection in the first place? And why did more than 32,000 people go out of their way to look for the QR codes that granted them access to mint these NFTs?

The answer is simple: the participants of the NFT scavenger hunt really liked the show. Granted, any project helmed by David Fincher is tough not to like (he also directed House of Cards). Still, NFTs — and crypto — have long gained much of their value from community sentiment.

And that’s what makes Netflix’s march into NFTs so noteworthy. Instead of amassing raw funds from the sale of this collection, Netflix gleaned some truly unique engagement data from the Love, Death + Robots NFT bonanza. Through this initiative, Netflix was able to fashion a framework that just might be the future of TV ratings.

https://weibo.com/7484144631/M3TQcqN1xhttps://weibo.com/7484144631/M3TQcqN1x

下一步是什么

在传统的电视收视率中，节目制作人只能获得某一特定节目播出时吸引了多少观众的数据。这意味着没有更细分的观众哪一集更喜欢的数据。想想看——每个人和他们的狗都在收看《权力的游戏》的结局。而且（几乎）所有人都讨厌它（这个结局）。

现在，Netflix可以使用NFT，通过查看销售数据来衡量观众对《爱、死亡和机器人》第三季每一集的情绪。数据表明，虽然开场的《三个机器人：退场策略》可能是本季最受欢迎的一集，但季终集《吉巴罗》可能才是观众最爱的一集。截至发稿时，Jibaro NFT已经拍出了该系列的最高价格，售价为0.005 ETH。爱死机NFT系列的销售将于9月25日结束。

What’s next

With traditional TV ratings, showrunners merely have access to how many viewers any given show’s episode attracted upon airing. That means no data on how much viewers actually liked each episode. Think about it — everybody and their dog tuned in to watch the Game of Thrones finale. And (almost) everyone hated it.

Now, Netflix can use NFTs to gauge audience sentiment on each episode of Love, Death + Robots‘ third season by looking at the sales numbers. And what the data suggests is that although the season opener Three Robots: Exit Strategies might be the season’s most popular episode, the season finale, Jibaro, may be the most loved. As of writing, the Jibaro NFT has fetched the highest price in the collection, selling for 0.005 ETH. The NFT collection’s sale is set to end on September 25.