Recommender Systems Handbook读书笔记之第四章(1)

Recommender Systems Handbook第四章为A Comprehensive Survey of Neighborhood-based Recommendation Methods,主要讲述基于近邻的推荐方法。

读完第一部分,感觉文中提到的基于近邻的方法也就是协同过滤,记下一些重要的东西。

Collaborative filtering 的方法基于这样的一个假设:如果用户u与用户v之前有相似的爱好,那么在今后对于一个新item的爱好程度也应该是相似的。

Collaborative filtering的方法可以分为基于近邻(neighborhood-based,也叫memory-based)的方法和基于模型(model-based)的方法。在neighborhood-based collaborative filtering的方法中,user和item之间的关系将直接用于对new item的推荐预测上;而model-based collaborative并不直接用user和item之间的关系来进行推荐,而是认为在user和item之间有一些latent variable,通过模型学习出这些variable,然后基于此进行推荐。Neighborhood-based collaborative filtering又分为user-based和item-based的推荐方法。User-based方法的基本思想是给用户推荐与其有相似兴趣的近邻(neighborhood)喜欢的item。Item-based方法的基本思想是给用户推荐与其之前所喜欢的相似的item。

Neighborhood-based collaborative filtering方法具有以下优点:
1、实现起来简单:基于近邻的CF方法易于实现,在最简单的CF系统中,只需要指定近邻个数一个参数即可。
2、可解释性强:user-based和item-based方法是根据近邻用户或者之前相似的爱好来进行的推荐,可将其作为推荐理由,以便用户更接受这种推荐方式。
3、高效:与model-based的方法不同,neighborhood-based的方法不需要线下training的过程,且线上推荐时需要的近邻关系也可以在线下事先计算好。
4、稳定性较好:neighborhood-based的方法受新加入的item和user的影响较小。

The explosive growth of e-commerce and online environments has made the issue of information search and selection increasingly serious; users are overloaded by options to consider and they may not have the time or knowledge to personally evaluate these options. Recommender systems have proven to be a valuable way for online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. Correspondingly, various techniques for recommendation generation have been proposed. During the last decade, many of them have also been successfully deployed in commercial environments. Recommender Systems Handbook, an edited volume, is a multi-disciplinary effort that involves world-wide experts from diverse fields, such as artificial intelligence, human computer interaction, information technology, data mining, statistics, adaptive user interfaces, decision support systems, marketing, and consumer behavior. Theoreticians and practitioners from these fields continually seek techniques for more efficient, cost-effective and accurate recommender systems. This handbook aims to impose a degree of order on this diversity, by presenting a coherent and unified repository of recommender systems’ major concepts, theories, methodologies, trends, challenges and applications. Extensive artificial applications, a variety of real-world applications, and detailed case studies are included. Recommender Systems Handbook illustrates how this technology can support the user in decision-making, planning and purchasing processes. It works for well known corporations such as Amazon, Google, Microsoft and AT&T. This handbook is suitable for researchers and advanced-level students in computer science as a reference.
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