阿里巴巴中国站关键字搜索API返回值实践:提升电商运营效率的关键

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阿里巴巴中国站的关键字搜索API是电商运营中不可或缺的工具,它允许商家通过关键字搜索来获取与商品相关的详细信息。优化这个API的使用可以显著提升电商运营的效率,以下是一些实践建议:

1. 深入了解API返回值

  • 关键字段解析:熟悉API返回的数据结构,特别是productIdproductTitleproductImagesalespriceratingattributes等关键字段,确保能够充分利用这些信息。
  • 分页搜索:了解如何使用分页参数来减少单次请求的数据量,提高搜索性能。

2. 数据收集与分析

  • 商品数据收集:定期通过API收集商品数据,包括销售数据、用户评价等,为后续的营销策略制定提供数据支持。
  • 销售数据分析:对收集到的销售数据进行深入分析,了解商品的销售趋势、用户购买偏好等,为优化商品详情页、制定促销策略等提供指导。

1688.item_get

公共参数

请求地址:

名称类型必须描述
keyString调用key(必须以GET方式拼接在URL中)
secretString调用密钥
api_nameStringAPI接口名称(包括在请求地址中)[item_search,item_get,item_search_shop等]
cacheString[yes,no]默认yes,将调用缓存的数据,速度比较快
result_typeString[json,jsonu,xml,serialize,var_export]返回数据格式,默认为json,jsonu输出的内容中文可以直接阅读
langString[cn,en,ru]翻译语言,默认cn简体中文
versionStringAPI版本

请求参数

请求参数:num_iid=610947572360

参数说明:num_iid:1688商品ID
sales_data:&sales_data=1 获取近30天成交数据
agent:&agent=1 获取1688分销代发价格数据

响应参数

Version: Date:

名称类型必须示例值描述

item

item[]0宝贝详情数据

响应示例

{
    "item":{
        "num_iid":601824709263,
        "title":"韩版仿兔毛围巾秋冬毛毛围巾学生毛毛绒围脖冬季女套头防寒户外",
        "desc_short":"",
        "price":"2.2",
        "total_price":0,
        "suggestive_price":0,
        "orginal_price":"2.2",
        "nick":"_sopid@BBBEbRNm7OS0uGCXPJucMBy2w",
        "num":3786174,
        "min_num":2,
        "detail_url":"https://detail.1688.com/offer/601824709263.html",
        "pic_url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg",
        "brand":"",
        "brandId":"",
        "rootCatId":0,
        "cid":325,
        "crumbs":[

        ],
        "created_time":"",
        "modified_time":"",
        "delist_time":"",
        "desc":"<div id=\"offer-template-0\"></div><div > </div>\r\n<div ><span ><strong> <span >材质:双面仿兔毛毛绒面料,</span></strong></span></div>\r\n<div ><span ><strong><span >不掉毛(不是薄薄的单面哦)</span></strong></span></div>\r\n<div ><span ><strong ><span >厚款3.39元</span></strong></span></div>\r\n<div ><span ><strong><span ><span >普通款2.38元</span></span></strong></span></div>\r\n<div ><span ><strong><span ><span >每条围巾都是独立OPP袋子包装,放心选购!</span></span></strong></span></div>\r\n<div ><span ><strong><span >现货供应,厂家直销,没有中间商赚差价,有大量可以谈价,有量有价</span></strong></span></div>\r\n<div ><span ><strong><span >(抖音,快手,直播电商福利品,天猫,淘宝,PDD,跨境电商供应商)</span></strong></span></div>\r\n<div ><strong><span ><span ><span >这款围巾是不掉毛的,有些激光高温裁剪残留的浮毛,抖抖就好了哦。</span></span></span></strong></div>\r\n<div > </div>\r\n<div ><span ><img src=\"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg\" alt=\"undefined\"/><br/><strong>此图拉拉袋包装的为客户定做款(大货是OPP透明袋独立包装)</strong><br/><img  src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg\" align=\"absmiddle\"/></span></div>\r\n<div ><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg\" align=\"absmiddle\"/><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg\" align=\"absmiddle\"/></div>\r\n<div > </div>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p> </p>\r\n<div >..........</div><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65990d0ea4c43&p=1778786759&k=92716&t=1704529167\" style=\"display:none\" />",
        "desc_img":[
            "https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg",
            "https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg"
        ],
        "item_imgs":[
            {
                "url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg"
            },
            {
                "url":"https://cbu01.alicdn.com/img/ibank/11921665153_1818272533.jpg"
            },
            {
                "url":"https://cbu01.alicdn.com/img/ibank/11884953047_1818272533.jpg"
            },
            {
                "url":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg"
            },
            {
                "url":"https://cbu01.alicdn.com/img/ibank/12483429103_1818272533.jpg"
            }
        ],
        "item_weight":"",
        "item_size":"",
        "location":"浙江省 金华市",
        "post_fee":"",
        "express_fee":"",
        "ems_fee":"",
        "shipping_to":"",
        "has_discount":"",
        "video":"https://cloud.video.taobao.com/play/u/2206475177847/p/1/e/6/t/1/238604472723.mp4",
        "is_virtual":"",
        "sample_id":"",
        "is_promotion":"",
        "props_name":"0:0:颜色:红色;0:1:颜色:黑色;0:2:颜色:白色;0:3:颜色:灰色;0:4:颜色:杏色;0:5:颜色:粉色;0:6:颜色:咖啡色;0:7:颜色:米色;0:8:颜色:卡其色",
        "prop_imgs":{
            "prop_img":[
                {
                    "properties":"0:0",
                    "url":"https://cbu01.alicdn.com/img/ibank/11884977080_1818272533.jpg"
                },
                {
                    "properties":"0:1",
                    "url":"https://cbu01.alicdn.com/img/ibank/11954549680_1818272533.jpg"
                },
                {
                    "properties":"0:2",
                    "url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg"
                },
                {
                    "properties":"0:3",
                    "url":"https://cbu01.alicdn.com/img/ibank/11921680795_1818272533.jpg"
                },
                {
                    "properties":"0:4",
                    "url":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg"
                },
                {
                    "properties":"0:5",
                    "url":"https://cbu01.alicdn.com/img/ibank/11921689268_1818272533.jpg"
                },
                {
                    "properties":"0:6",
                    "url":"https://cbu01.alicdn.com/img/ibank/11954552765_1818272533.jpg"
                },
                {
                    "properties":"0:7",
                    "url":"https://cbu01.alicdn.com/img/ibank/O1CN01PtW77W27pyekEhcAt_!!2206475177847-0-cib.jpg"
                },
                {
                    "properties":"0:8",
                    "url":"https://cbu01.alicdn.com/img/ibank/O1CN01t2Q1ci27pyjXB0fxo_!!2206475177847-0-cib.jpg"
                }
            ]
        },
        "property_alias":"0:0:红色;0:1:黑色;0:2:白色;0:3:灰色;0:4:杏色;0:5:粉色;0:6:咖啡色;0:7:米色;0:8:卡其色",
        "props":[
            {
                "name":"品牌",
                "value":"高着"
            },
            {
                "name":"编织方法",
                "value":"经编"
            },
            {
                "name":"功能",
                "value":"保暖"
            },
            {
                "name":"适合季节",
                "value":"冬季"
            },
            {
                "name":"货号",
                "value":"WJ618"
            },
            {
                "name":"产地",
                "value":"浙江义乌"
            },
            {
                "name":"款式",

 

3. 商品优化

  • 标题与描述优化:根据API返回的销售数据和用户评价,对商品标题和描述进行优化,提高商品的搜索排名和点击率。
  • 图片优化:利用API返回的商品图片链接,对商品图片进行优化处理,确保图片清晰、美观,提高商品的吸引力。
  • 价格策略:根据商品成本、市场需求和竞争对手的价格,利用API返回的销售数据进行定价分析,制定更具竞争力的价格策略。

4. 营销策略制定

  • 精准营销:基于API返回的用户数据和购买行为数据,进行精准营销,如向潜在用户推荐相关商品、发送促销信息等。
  • 促销活动:结合销售数据和库存情况,制定有针对性的促销活动,如限时折扣、满减活动等,提高商品销量。

5. 监控与调整

  • 实时监控:建立监控系统,实时监控商品销量、用户评价等数据,及时发现并解决问题。
  • 定期调整:根据监控数据和市场变化,定期调整商品策略、营销策略等,确保电商运营始终保持高效。
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