关于marketing 的English

关于 marketing 的英语。

1:angle:
a particular pproach or way of looking at a situation.
example: We want to consider the rpoblem from possible angles.

2: Charismatic
Having a personality that influences and attracts people
example: A politician needs to be charismatic in order to gain support from voters.

3: criteria
an established standard used to make a judgment or decision.
example: What are your criteria for choosing a new aprtment?

4: grow into
to develop into or become something over a period of time.
example: With proper management, a few small investment can grow into a valuable portfolio

5: magnitude
very large size or extreme importance
example: The presidet's job is to make decision of great magnitude.

6: status symbol
Something that expresses high social important
In American, an expensive car is a status symbol.


7:strategy
A plan or action for achieving a goal
example: I am confident that my investment strategy will be successful.

8: cutting-edge
Newest and most advanced
example: Developing cutting-edge technology is a very expensice process.

9: capitalize on
to use a situation to gain an advantage
example: I was able to capitalize on my oppoent's mistakes and win the game.

10: high-profile
well publicized and attracting much attention from the public
example: Madonna is a very high-profile celerity.

11:attitude
the feeling, opinion or state of mind that you have about something.
example: I always try to have a good attitude when I start a new job.

12: saturated
to be filled with more of something than is needed.
example: the market is already saturated with less expensive goods.

13: turn out
to develop or happen in a certain way
example: Don't worry, I promise that everything will turn out all right.

14: brainstorm
to try to think of as many ideas as possible
example: let's get together and brainstorm a list of possible names for the new products.

-----------
Test1:
1: Everyone likes to be around Jason. he is a very charismatic person.

2: What angle do you want to take with our new ad campaign? Do you want to target young women
or men?

3: Mr.Biggs drive a fancy sports car because he thinks it's a status symbol.
He wants people to think he's wealthy important.

4: The management team is confident that our firm will grow into very successful
company. We've already developed so much in the past two years.

5: What are the top critera we have in mind when interview an applicant for the position?

6: Our billboards are targeting the 26-to-35-year-old demographic.

7: We cannot underestimate the magnitude of the decision, it's one of the most important decision.

-----

Test2:

1: Janets's a very high-profile lawyer. She's on television all the time.

2: We've hired a new advertising agency to  come up with a fresh marketing strategy for our product.

3: Vandalay Corporation has done some very cutting-edge research in the field of pharmaceutials.

4: Ricardo's attitude about mergers is very negative, he dosen't think they benefit anyone.

5: Why don't we brainstorm some ideas first, before make a rash decision.
let's make a list of all the ideas we can think of.

6: I want to capitalize on the stock's low price by buying as many shares as I can right now.

7: I can't wait to see how the story is going to turn out. I hope it ends well.

8: We don't need to hire any more engineers . Our company is saturated with computer specialists.

英文原版PDF文件,非扫描件。 Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site 英文版非扫描 By Mike Moran and Bill Hunt Second Edition: ISBN-13: 978-0-13-606868-6, © 2009, 672 pages Search Engine Marketing, Inc., is a no-nonsense book about developing and implementing a search marketing program in your business. Full of explanations of both the business and technical aspects of search marketing, a beginner can learn each step—but this book is also full of tips that even experienced search marketers may not know. More than just quick fixes, this book offers timeless strategies for implementing a search engine marketing program in your business—one that delivers long-term results. Your search marketing program must focus on your Web site’s underlying goals (such as sales) rather than fixating on your rankings in search results. The second edition updates all chapters with the important developments in search marketing, including the sea change in paid search toward hybrid auctions, the advent of sitemaps to index your organic content, new keyword tools, and more. In addition, two brand-new chapters have been added: Explore New Media and Social Media: Find out how videos, podcasts, and other new kinds of media are sudden;y showing up in “blended” search results. And learn how you can get customers to pass along your marketing message through social media. Optimize Your Web Site Search: You’ve already learned so much about how organic search works. Why not apply that knowledge to improve the results of the search engine on your own Web site? Find out how a little extra knowledge can send you on your way to help your customers find what they are looking for once they are on your Web site. The second edition also adds a companion DVD with even more from Mike and bill, including over two hours of video presentations, audio podcasts, white papers, magazine columns, and more. This book is: A step-by-step guide to setting up and managing a search marketing program Written by experts who have implemented these practices on corporate Web sites Simple enough for a novice, but contains deep knowledge to satisfy veteran search marketers The indispensable guide for both organic and paid search engine marketing for your business This book is not like the rest. You start with the basics of search marketing—the business basics and the technology basics. Search marketing requires that technologists understand the business concepts, and that marketers grasp the technical details. This book explains both, but also emphasizes tangible business value, starting from the initial cost justification for embarking on the program through operational metrics to prove your success. You’ll convince your management to start the program and then show them why they’ll never regret it.
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