今天我们就来聊下大家经常提到的关键字，希望可以协助到大家。
一、什么是关键字?
其实很简单，可以按照字面来理解，即客户搜索的词就是你的关键词，比如说你是卖衬衫的，你店铺的衬衫这个词就属于你一个目标客户搜索的词，搜索衬衫可以找到你店铺，找到产品，这个词就是一个关键词。
二、它能发挥什么作用?
在淘宝上购物的时分，有些人可能是依据类目来去找商品，比方找洗衣液，它的类目肯定是属于日化大类目，然后再去找细分的洗衣液类目，但是大部分人的习惯是直接搜索洗衣液几个字，而洗衣液就是关键词了。
除了消费者会搜索外，店家们也会要设置好词，这里还是以洗衣液为例，在销售洗衣液的店铺中，店家需求对每件洗衣液商品起名字，而这个名字也是关键词，只不过这个宝贝名字里包含的关键词很多，愈加精准，比方某个名字设置了xx洗衣液这个词，那么无论你搜索哪种，都能够搜索到。
在淘宝关键词中，主要分为四类词，分别是常规词，黄金词，长尾词和促销词。既然有分类，那么它们的作用自然也有所差别，下面看看各类词语的引见。
1、常规词：简单的了解就是比拟常用的一些词，它们常常是淘被搜索次数最多的一类次而这类词假如直接设置在宝贝上，那么根本上你的排名会被他人挤到后面去，由于你没有愈加细分。
2、黄金词：和常规词相比，固然搜索量少一点，但是竞争水平却少很多，这类词的发掘就是做词优化需求寻觅的了，有的人也把这类词叫做蓝海词，而常规词也叫做红海词，所以详细如何找到黄金词，就需求大家停止数据剖析和整理了。
3、长尾词：简单的了解就是把常规词停止细分定位，也是大家优化关键词需求做的事。
4、促销词：这个还是比拟好了解的，在产品的后面可以添加一些和促销相关的词语，比方说热销款等等，这样就给了一些想要优惠的顾客的搜索目的，那么很有可能你的店铺就因而排在他搜索关键词的前面。
当然大家晓得了关键词的内容，其实想要剖析这些词能够借助阿里指数来查看用户的搜索习惯。简单来说，其实就是产品的链接词，也就是大家习惯性搜索的词，通过这些词可以更快的找到产品。
下面以淘宝关键字测试举例，输入关键字——洗衣液，就可以得到与关键字相关的数据：
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