苹果审核策略 Guideline 3.2 - Business

连续收到两个同样的审核回复,奔溃了

Guideline 3.2 - Business

During our review, we found that this app was designed for a specific
business or organization, including its partners, clients or
employees, and not for general distribution on the App Store. Business
apps available on the App Store are meant for use by a wide variety of
external customers around the world.

As this app is not intended for general distribution, it cannot be
made available on the App Store. We encourage you to review the other
ways to distribute your business app and choose one that better meets
your business needs.

If you revise your app concept and features to provide substantial
value to a wide variety of external customers around the world, we
recommend that you also review our App Store Review Guidelines,
including, among others, guidelines 2.5.4 - Background Location, 3.2.2

  • Unacceptable Business Models, 4.0 - Design, 4.2 - Minimum Functionality, and 4.3 - Spam, prior to resubmitting the app for
    general distribution on the App Store.

第一次我的回复

我们的app主要发布于中国范围,应用于业内从业人员工作使用。我们开发的app主要目的是为了让所有业内人员都能使用我们的app来进行工作,提高他们的工作效率。如果现在定性我们的app为一个内部应用程序的话,不便我们迭代新的版本。也许目前部分功能还未能完善,但以后我们会将做得更好。

Our app is mainly released in China and is used by employees in the
industry. The main purpose of the app we developed is to enable all
people in the industry to use our app to work and improve their
productivity. If we now characterize our app as an internal
application, it is inconvenient for us to iterate over the new
version. Maybe some of the features are not yet perfect, but we will
do better in the future.

第二次最终准备了两套方案
方案一:
继续重新打包提交审核,并附上附件文字及app的操作说明ppt版

很抱歉我们APP的一些操作给您的审核带来了不便,对您提出的问题解释如下: 我们之间的理解可能有些误会。
我们只为业务员提供一个平台,其中业务员的范围不仅仅是我们公司内部人员,可能是路人甲也可能是路人乙。我们提供平台,是为了方便业务员的管理。对于注册用户,我们将审查服务器来决定是否开放该用户的所有功能,而不限于公司内部使用。所以企业项目不适合我们。

方案二:
由于我们的这款app主要还是以内部使用为主,所以采用使用TestFlight的方案(能添加10,000 个外部测试员)能满足我们的业务需求
上传TestFlight的操作方法

同时提交了审核,第二天惊喜发现都通过了审核

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