Reactance is a motivational reaction to offers, persons, rules, or regulations that threaten or eliminate specificbehavioral freedoms. Reactance occurs when a person feels that someone or something is taking away his or her choices or limiting the range of alternatives.
Reactances can occur when someone is heavily pressured to accept a certain view or attitude. Reactance can cause the person to adopt or strengthen a view or attitude that is contrary to what was intended, and also increases resistance topersuasion. People using reverse psychology are playing on at least an informal awareness of reactance, attempting to influence someone to choose the opposite of what they request.
from: https://en.wikipedia.org/wiki/Reactance_(psychology)