Greystripe - Mobile Ads

Greystripe

Greystripe is a rich media, mobile advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message to a unique mobile audience, publishers to gain advertising revenue by serving ads through their applications and games, and consumers get access to high-quality applications for free.

Greystripe’s AdWRAP products provide mobile content free to consumers in an ad-supported model through the operation of an in-game mobile ad network and mobile game distribution platform. The ad network takes full screen images, videos, and scrolling banners and dynamically delivers them into mobile games and applications. Recently, Greystripe announced that it is launching an iPhone 3G API for game developers.

Greystripe’s Advertising Network delivers full screen ads with 100% share of voice through mobile games and applications on the iPhone and Java platforms. Greystripe recently introduced their GS.Rich Media ad formats, which serve Flash ads to the iPhone. GS.Rich Media ad formats are based on patent-pending transcoding technology which enables Flash to run on the iPhone.

Greystripe’s Publisher Program allows iPhone and Java publishers to monetize their application by easily integrating Greystripe’s ad serving technology.

Publishers earn the highest CPMs in mobile and receive a fill rate close to 100%. Publishers have the freedom to integrate ads where and when they want them and are provided with superior analytics. Greystripe currently serves ads to more than 900 game titles from 200 publishers, supporting over 1,400 handset models.

Users can find all of Greystripe’s free, ad-supported iPhone applications through the Apple App Store. Greystripe also distributes Java games and applications through GameJump.com, the world’s largest free, ad-supported mobile game portal, on the mobile Web at wap.gamejump.com, and through its 180 Catalog Program distribution partners.

From: http://www.crunchbase.com/company/greystripe