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With artificial intelligence (AI) being the defining transformation technology of our time, as user experience designers we are finding ourselves having to navigate a tech-lead trend.
随着人工智能(AI)成为当今时代的决定性转换技术，作为用户体验设计师，我们发现自己必须应对技术领先的趋势。
Businesses are rushing to implement and develop AI solutions and products to compete in a rapidly growing market. In 2016 it was estimated that AI will be a 70 billion dollar industry by 2020 and businesses are still just scratching the surface of leveraging the full potential of the technology. However, this mission for us designers may sound too tech-driven. The AI and machine learning field still feels strongly dominated by computer scientists and developers and the voice of users often seems faint in the field.
企业急于实施和开发AI解决方案和产品，以在快速增长的市场中竞争。 据估计，到2016年，人工智能将在2020年成为一个700亿美元的产业，而企业仍只是在挖掘利用该技术的全部潜力的表面。 但是，对于我们设计师来说，这项任务听起来太过于技术驱动了。 在AI和机器学习领域，计算机科学家和开发人员仍然强烈控制着该领域，并且用户的声音在该领域通常显得微弱。
But our oath as designers is to advocate for our users and make sure to focus on their needs. So how do we stay true to our calling and still navigate the business pressure to use AI in the experiences we’re creating?
但是，我们作为设计师的誓言是提倡用户，并确保专注于他们的需求。 那么，我们如何忠于自己的号召力，又如何应对在创建的体验中使用AI的业务压力？
The truth is AI is a fantastic tool. It’s actually so fantastic and powerful that it has the potential to solve enormous human problems, such as hunger and poverty.
事实是，人工智能是一种了不起的工具。 实际上，它是如此的神奇和强大，以至于有可能解决诸如饥饿和贫困之类的巨大人类问题 。
The challenge in my opinion is not finding ways to use AI, because there’s an abundance of ideas for that. The challenge is to stay aligned to human needs and — as google’s people + AI guidebook describes it — “ find the intersection of user needs & AI strengths.
我认为面临的挑战是没有找到使用AI的方法，因为有很多关于 AI 的想法 。 挑战在于如何与人类需求保持一致，并且正如Google的People + AI指南所描述的那样，“ 找到用户需求与AI优势的交集 。
为了引导AI技术对话以用户为中心，我总结了6个主题，这些主题可以帮助构思围绕用户需求的AI机会。 (In an attempt to guide AI technology conversations to be more user-centered, I summarized 6 themes that can help ideate AI opportunities around user needs.)
These can be a starting point for brainstorming and can provide your team with an anchor in user-centered goals for AI-powered systems or features.
这些可以是集思广益的起点，并且可以为您的团队提供以人工智能为中心的系统或功能的以用户为中心的目标的基础。
1.帮助我更有效地完成任务 (1. Help me do my task more efficiently)
This might be the first thing that comes to mind when thinking about how AI can help your users. If the user has to do a set of steps or actions more than once you can right away think of opportunities for automation. Think of auto-filling forms or smart defaults as ways to reduce the time it takes users to complete a task.
在思考AI如何帮助用户时，这可能是想到的第一件事。 如果用户必须多次执行一组步骤或操作，则可以立即考虑自动化的机会。 将自动填写表格或智能默认值视为减少用户完成任务所需时间的方法。
The system could also leverage historical actions to suggest the next actions or steps to users. Personalization opportunities can also be leveraged to surface likely next steps or frequently used items to help users find what they need to do faster.
该系统还可以利用历史动作向用户建议下一步动作或步骤。 还可以利用个性化机会来显示可能的后续步骤或常用项目，以帮助用户更快地找到所需要做的事情。
AI can also be used to offer new ways to let users get to their goals. For example with the ViSenze online shopping plugin users can search the online store catalogs by image instead of using filters or searches that might take a longer time to understand and tweak.
人工智能还可以用于提供新方法，让用户实现自己的目标。 例如， 使用ViSenze在线购物插件，用户可以按图像搜索在线商店目录，而不必使用可能需要较长时间来理解和调整的过滤器或搜索。
2.告诉我一些我不知道的事情 (2. Tell me something I don’t know)
When I personally think of the one thing that machine learning or AI is good at, it is analyzing huge amounts of data very quickly. One way to think about the value of that is “faster than humanly possible?”. This can be leveraged to surface information, alerts or anomalies to the user. Things that they would not have been able to know because they cannot analyze data as quickly.
当我个人想到机器学习或AI擅长的一件事时，它正在非常快速地分析大量数据。 考虑这种价值的一种方法是“比人类可能更快？ ”。 可以利用它来向用户显示信息，警报或异常。 他们无法知道的事情，因为他们无法快速分析数据。
Some applications that address this are for example highlighting anomalies or relevant relationships in the users’ data. It can also help optimize inefficiencies in processes and detect patterns that could go unnoticed.
一些解决此问题的应用程序例如突出显示用户数据中的异常或相关关系。 它还可以帮助优化流程中的低效率并检测可能不为人所知的模式。
This can also be applied to tell the user what happened since the last time they were in the app or even in the world. AI can bring relevant information from news or other sources closer to the user, and highlight potential connections.
这也可以用来告诉用户自上次进入应用程序甚至是世界以来发生了什么。 AI可以使新闻或其他来源的相关信息更接近用户，并突出显示潜在的联系。
One of my favorite examples of this type of value is the German application Finanzguru. While the user tracks their expenses and regular contracts and payments in it, it can highlight potential savings based on local offers as way as payment patterns.
我最喜欢的这种类型的价值示例之一是德国应用程序Finanzguru 。 当用户在其中跟踪支出，常规合同和付款时，它可以突出显示基于本地报价的潜在节省以及付款方式。
3.变得自信和准备 (3. Become confident and prepared)
Helping users be more prepared and predict potential issues is high up on the list of current applications of AI.
在当前AI的应用程序列表中，帮助用户做更多的准备并预测潜在问题非常重要。
Whether it’s analyzing historical data and detecting patterns in them, the system can provide predictions and forecast trends that can help users be more prepared about what to expect in the future and of course, prepare the right action and make the right decisions accordingly.
无论是分析历史数据并检测历史数据中的模式，该系统都可以提供预测和预测趋势，从而可以帮助用户对未来的期望做更多的准备，当然，还可以制定正确的措施并做出正确的决策。
The system can also become more proactive in making those recommendations and anticipating the risks before users are even thinking about this and would highlight potential risks or warnings early on. This can of course help users be more confident in their task in general and know that have more time to prepare and even prevent potential issues.
该系统还可以更加主动地提出这些建议，并在用户甚至未考虑到这些风险之前就对其进行预测，并将尽早突出潜在的风险或警告。 当然，这可以帮助用户在总体上对自己的任务更有信心，并知道他们有更多的时间来准备甚至预防潜在的问题。
This can only work though if it’s coupled with providing users with the necessary transparency and explainability behind those predictions and recommendations.
尽管只有在为用户提供这些预测和建议背后必要的透明度和可解释性的基础上，这才能奏效。
Users need to understand the reasoning of the system as well as trace the data sources and be able to verify its objectivity and fairness in order to trust the system and follow its recommendations.Research and design practices about AI explainability (XAI) and transparency are still in its youth but we can find good examples of how to support users to be more confident in their interactions with the AI system.
用户需要了解系统的原因并跟踪数据源，并能够验证其客观性和公平性以信任系统并遵循其建议。关于AI可解释性(XAI)和透明度的研究和设计实践仍在进行中在它的青年时期，但我们可以找到很好的例子说明如何支持用户对与AI系统的交互更加自信。
The above is an example from IBM Watson for Oncology where doctors looking at the recommended treatments can view derived attribute origins in the clinical note as well as view the evidence and rationale behind the selected treatment plans.
上面是来自IBM Watson for Oncology的示例，正在研究推荐治疗方法的医生可以查看临床笔记中的衍生属性来源，还可以查看所选治疗计划背后的证据和依据。
4.帮助我更快地学习并了解更多 (4. Help me learn faster and know more)
There is an abundance of constantly growing knowledge everywhere around us, it’s almost impossible to stay up to date or retain all knowledge and information that is available.
我们周围到处都有大量不断增长的知识，要保持最新或保留所有可用的知识和信息几乎是不可能的。
Staying within the medical field, there’s for example continuous research, new discoveries, and experiments around the world. It would be impossible for a doctor to be at any given moment up to date with all the studies and research relevant to their cases. This is the core premise of Watson health, it allows doctors to be connected to an up to date to an ecosystem of health experts, data, and partners, saving their time and effort.
停留在医学领域内，例如，世界各地都在进行持续的研究，新的发现和实验。 医生不可能随时了解与他们的病例有关的所有研究。 这是Watson health的核心前提，它使医生可以与卫生专家，数据和合作伙伴的最新生态系统保持联系，从而节省了时间和精力。
AI is also helping many researchers accelerate their process, though quickly extracting themes, topics, summaries, and mapping terms from documents, books, papers. These can be surfaced directly to users or can be made available on-demand through conversational interactions or chatbots. Allowing users to find the answers they need more quickly without having to read all the documents.
人工智能还帮助许多研究人员加速了其过程，尽管可以从文档，书籍，论文中快速提取主题，主题，摘要并映射术语。 这些可以直接向用户显示，也可以通过对话交互或聊天机器人按需提供。 允许用户更快地找到所需的答案，而不必阅读所有文档。
In general, helping users maintain the latest corpus and making sure they comply with the latest regulations is one of the most valuable things AI can offer.
通常，帮助用户维护最新的语料库并确保他们遵守最新的法规是AI可以提供的最有价值的东西之一。
AI can help relieve the user from the manual and time-consuming task and stress of this maintenance and can even bring up insights and information that users would not have gotten to due to the lack of overview.A good example of that is the Watson application for HR block: Through referencing tax codes & laws, the system is able to suggest potential customized deductions & credits to the users to help users maximize their tax outcomes.
人工智能可以帮助用户免除繁琐的手动工作和繁琐的工作，甚至可以减轻由于缺乏概述而导致用户无法获得的见识和信息，例如Watson应用程序针对HR块：通过参考税法和法律，系统可以向用户建议潜在的自定义扣除额和抵免额，以帮助用户最大程度地提高其税收结果。
5.支持可访问性和包容性 (5. Support accessibility and inclusion)
We’re just starting to scratch the surface of what AI can do in this domain. But think of all the visual, speech, and natural language recognition applications that can help users with diverse needs understand and interact with your application and with the world in a better.
我们才刚刚开始探索AI在该领域可以做什么的表面。 但是请考虑所有视觉，语音和自然语言识别应用程序，这些应用程序可以帮助具有各种需求的用户更好地理解您的应用程序并与世界互动。
A great example is Google’s live transcription app, which captions speech in real-time allowing people with hearing impairments to engage with conversations around them.
Google的实时转录应用程序就是一个很好的例子，该应用程序实时对语音进行字幕，使听力障碍的人可以与周围的人交谈。
Providing users with an option for voice control instantly supports anyone with typing, touch or keyboard use limitations to make better use of your app, website or system. Conversational queries can go a long way with helping users who might find navigating through different pages and many clicks challenging.
为用户提供语音控制选项可立即为任何有打字，触摸或键盘使用限制的人提供支持，以更好地利用您的应用程序，网站或系统。 对话查询可以帮助用户找到在不同页面和许多点击中具有挑战性的导航，在很大程度上可以解决问题。
Even a simple automatic language translation that can recognize the users’ preference or location and offers them the content in their own preferred language can make a lot of content more accessible to more users.
即使是简单的自动语言翻译，它可以识别用户的喜好或位置，并以他们自己的首选语言向他们提供内容，也可以使更多用户更容易访问许多内容。
Furthermore, think of all the potential of leveraging IoT and smart sensors for making systems adapt better to users' needs, in common spaces but also in their homes. Think for example of additional features where users with accessibility needs can let themselves be known to the traffic light systems and request more time to cross.
此外，请考虑利用物联网和智能传感器使系统在公共空间以及家中都能更好地适应用户需求的所有潜力。 例如，考虑其他功能，有无障碍需求的用户可以让红绿灯系统认识他们自己，并要求更多时间穿越。
Even just the simple awareness of the system of the users’ surroundings and environment can make many systems more inclusive. Sensors and devices that can help the system adapt to the users' light, sound or even habitual context would result in smoother and more accessible user experiences.
即使只是简单地了解系统的用户周围环境和环境，也可以使许多系统更具包容性。 可以帮助系统适应用户的光线，声音甚至习惯性环境的传感器和设备，将带来更流畅，更易访问的用户体验。
6.愉快的经历 (6. Delightful experiences)
This is your wild card to unleash all the creativity. Yes, addressing pain points and user needs is important, but what makes your users experience memorable is making it enjoyable and maybe even fun.
这是释放所有创造力的通配符。 是的，解决痛点和用户需求很重要，但是让您的用户感到难忘的却是使它令人愉快甚至有趣。
Referencing Aarron Walter’s hierarchy of user needs, it’s often the experiences that make sure to address all four types of needs and not just some of them that are the best and more compelling — also referred to as the pizza slice 🍕 by some researchers on my team.
参照Aarron Walter的用户需求层次结构，通常经验可以确保满足所有四种类型的需求，而不仅仅是其中的一些需求最好且更具吸引力-也被我团队中的一些研究人员称为“披萨饼🍕” 。
The world around us is filled with examples of delightful and fun experiences that are powered by AI. Think of Snapchat which uses visual & facial recognition to detect face landmarks and apply lenses correctly. Or how Google Photos lets users search their photo library by emoji, a delightful touch to an already strong ai-powered search experience.
我们周围的世界充满了由AI驱动的令人愉快和有趣的体验的示例。 想想Snapchat ，它使用视觉和面部识别功能来检测脸部界标并正确应用镜片。 或Google相册如何让用户通过表情符号搜索自己的照片库，这是对本已强大的AI驱动的搜索体验的一种愉悦感。
The above themes are high-level directions or intents that can help designers make sure the AI features they are building add real value to their users and address actual user needs. They can be used to ideate AI features around them for creating valuable and compelling user experiences. And you can find many ideas from designers about promoting people-first approaches in a technology lead world.
以上主题是高级指导或意图，可以帮助设计人员确保他们正在构建的AI功能为其用户增加实际价值并满足实际用户需求。 它们可用于构思周围的AI功能，以创建有价值且引人注目的用户体验。 您可以从设计师那里找到许多关于在技术领先世界中推广以人为本的方法的想法。
Of course, there are still more challenges with designing AI experiences that we need to understand and adapt our process to consider. But the key is to think of AI as a powerful capability that can be tailored towards use cases and user needs like other technology we’ve been designing with.
当然，在设计AI体验方面仍然存在更多挑战 ，我们需要了解这些挑战并调整我们的流程以供考虑。 但是关键是将AI视为一种强大的功能，可以像我们一直在设计的其他技术一样针对用例和用户需求量身定制 。
翻译自: https://medium.com/design-ibm/creating-user-value-with-ai-c4881f3b2fc0
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