隐私策略_隐私图标

隐私策略

During its 2020 Worldwide Developers Conference, Apple spent time on one of today’s hottest topics — privacy. During the past couple of years, Apple has been rolling out various public campaigns aiming to position itself as a company that respects its customer’s privacy. This year’s WWDC had some remarkable issues related to privacy-related features in Apple’s products.

在2020年全球开发者大会上，苹果将时间花在了当今最热门的话题之一-隐私上。 在过去的几年中，Apple一直在开展各种公开活动，旨在将自己定位为尊重客户隐私的公司。 今年的WWDC有一些与苹果产品中与隐私相关的功能有关的重大问题。

“When Apple was founded, the proposition was, ‘This is the personal computer. This is your own data.’ … As the world has evolved, [we] have continued to think … that the data that you create, the things you do with your computer–those are yours and should be under your control. You should be aware of what’s happening with your data.” — Craig Federighi, Apple

“苹果公司成立时的主张是，'这是个人计算机。 这是您自己的数据。” …随着世界的发展，[我们]继续认为…您创建的数据，您在计算机上所做的事情-这些是您的，并且应由您控制。 您应该了解数据的变化。” -苹果的Craig Federighi

First of all, Apple reiterated its position that privacy is a fundamental human right and that it is trying to incorporate user privacy considerations into the product design process from the beginning. Furthermore, privacy for Apple has the following four elements:

首先，Apple重申其立场，即隐私是一项基本人权，并且它从一开始就试图将用户隐私考虑因素纳入产品设计过程。 此外，Apple的隐私具有以下四个要素：

• Data minimization: Apple aims to make sure that Apple and anyone else (namely, app developers) can access the minimum amount of personal data of individuals;

  数据最小化 ：Apple旨在确保Apple和其他任何人(即应用程序开发人员)可以访问最少数量的个人个人数据；

• On-device intelligence: Apple aims to avoid user data collection by processing as much information on the user device as possible (rather than sending it to a centralized server);

  设备上的智能： Apple旨在通过在用户设备上处理尽可能多的信息(而不是将其发送到集中式服务器)来避免收集用户数据；

• Security: Apple is making sure that everything that the individual does is secure;

  安全性 ：苹果公司确保个人所做的一切都是安全的；

• Transparency and control: Apple aims to help its users better understand what data is being collected so that the user can make their own choices on how that data is used.

  透明度和控制力 ：Apple旨在帮助其用户更好地了解所收集的数据，以便用户可以自行选择如何使用这些数据。

In addition to that, Apple announced some new privacy features that are related specifically to apps that will be introduced in the coming months.

除此之外，Apple还宣布了一些新的隐私功能，这些功能与将在未来几个月内推出的应用程序特别相关。

1. Tracking. Apple is making it harder for third-party apps to track its users. In its next mobile operating system, iOS 14 (forthcoming in fall 2020), Apple will require so-called third-party apps to ask to obtain user permission before they can start tracking. Similar to the Safari browser, app users will be able to choose whether they want to share their precise or approximate location.

   跟踪。 苹果使第三方应用程序难以跟踪其用户。 在其下一个移动操作系统iOS 14(将于2020年秋季推出)中，Apple将要求所谓的第三方应用程序在开始跟踪之前要求获得用户许可。 与Safari浏览器类似，应用程序用户将可以选择是否要共享其精确或近似位置。

2. Privacy Self-Reporting. Apple will start requiring application developers to self-report about the ways those applications access and utilize personal data of app users. For example, an app developer will have to disclose to Apple if they are collecting just “a little bit” of users’ data and with whom such data is shared.

   隐私自我报告。 苹果将​​开始要求应用程序开发人员自行报告这些应用程序访问和利用应用程序用户个人数据的方式。 例如，如果应用程序开发人员仅收集“一点点”用户数据并与之共享数据，则必须向Apple披露。

3. Privacy Icons. Apple aims to simplify the user experience and help users more easily and quickly identify the privacy settings of each app that they decide to download from the App Store. To achieve that, the app will utilize privacy icons in app descriptions on the App Store. Currently, apps distributed on the App store are required to have their privacy policies. However, as we all know, nobody bothers to read those privacy policies before or after downloading.

   隐私图标。 Apple旨在简化用户体验，并帮助用户更轻松，快速地确定他们决定从App Store下载的每个应用程序的隐私设置。 为此，该应用将利用App Store上的应用说明中的隐私图标。 当前，要求在App Store上分发的应用程序具有其隐私政策。 但是，众所周知，没有人愿意在下载之前或之后阅读这些隐私政策。

4. Transparency and Control. In order to facilitate a better understanding of how apps use user data, privacy icons will be displayed on the app description page. These privacy icons will show what personal data the app is able to access and whether it is going to track you. Something like this:

   透明度和控制力。 为了更好地了解应用程序如何使用用户数据，隐私图标将显示在应用程序描述页面上。 这些隐私图标将显示该应用程序能够访问哪些个人数据以及是否要跟踪您。 像这样：

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