criteo 点击率预估_预处理criteo数据集以预测广告的点击率

criteo 点击率预估

Amany Abdelhalim 阿曼尼·阿卜杜勒哈林

Follow 跟随

Sep 18 九月18

Preprocessing Criteo Dataset for Prediction of Click Through Rate on Ads

预处理Criteo数据集以预测广告的点击率

In this post, I will be taking you through the steps that I performed to preprocess the Criteo Data set.

在这篇文章中，我将指导您完成预处理Criteo数据集的步骤。

Some Aspects to Consider when Preprocessing the Data 预处理数据时应考虑的一些方面

Criteo data set is an online advertising dataset released by Criteo Labs. It contains feature values and click feedback for millions of display Ads, the data serves as a benchmark for clickthrough rate (CTR) prediction. Every Ad has features that describe the data. The data set has 40 attributes, the first attribute is the label where a value 1 represents that the Ad has been clicked on and a 0 represents it wasn’t clicked on. The attributes consist of 13 integer columns and 26 categorical columns.

Criteo数据集是Criteo Labs发布的在线广告数据集。 它包含