div 读取html,jQuery/AJAX在div标记内读取html

I'm getting HTML from a database via AJAX but when I output that HTML into a div, it only shows the actual HTML text, not the pictures and such as a browser sees it. Anyone know how to do this? I'm outputting the HTML in textarea #html and want to see it rendered in div #preview. Here's the code:

$(document).ready(function(){

$('#creative').change(function() {

$.ajax({

url: '/app/components/MailingsReport.cfc',

//POST method is used

type: "POST",

//pass the data

data: {

method: "getCreativeHTML",

creativeID: $('#creative').val(),

datasource: "shopping_cart"

},

dataType: "html",

//contentType: "application/text; charset=utf-8",

success: function(response){

var obj = $.trim(response);

//alert("response");

if (obj == '"0 records"') {

$('#preview').html("No creative found.");

}

else {

$('#html').val( obj );

$('#preview').html( obj );

}

}

})

});

});