The help of gplotmatrix is:
" gplotmatrix(x,y,group,clr,sym,siz) specifies the color, marker type, and size for each group. clr is a string array of colors recognized by the plot function. The default for clr is 'bgrcmyk'. sym is a string array of symbols recognized by the plot command, with the default value '.'. siz is a vector of sizes, with the default determined by the DefaultLineMarkerSize property. If you do not specify enough values for all groups, gplotmatrix cycles through the specified values as needed."
So I would use it as:
gplotmatrix(x,y,group,'grc','vos',[9,8,7])
See LineSpec for line style, color and marker specifiers.
More importantly, I would use gscatter instead of gplotmatrix, because you actually want to plot y against the three x, i.e. using grouping on the same scatter, you would see different clouds for the three combinations:
% Fake data
y = (1:10).';
x = bsxfun(@plus,rand(10,3),[1,5,9]);
% Adapt inputs:
szX = size(x);
y = repmat(y,szX(2),1);
group = reshape(repmat(1:szX(2),szX(1),1),[],1);
x = x(:);
% Gscatter
gscatter(x,y,group,'grc','vos',[11,9,7])
Oleg