Application of big data in finance area.

Application of Big data in the area of finance.
With the deep hurricane or big data in finance industry it has brought some creation and imagination for traditional institutions and financialThose finance institutions can widely collect all kinds of Information so as to Analyze applications and risk management and to get those precise marketing.So as to provide finance credit application so as to help those decisions about all kinds of affairs through big data models.The first application is to provide Information of those customers from all aspects for those finance institutions.The main application of the data in finance area includes the description of the users and the Accurate drainage.A description of the users include single person user description and enterprises user description.The description of single user include the human statistic characteristics,Consumption ability data.,Interest data and preference of risk.Description of Enterprise users include the production, transportation operation accounting sales and the supply chain data and so on.The description of user also can be classified, according to diverse kinds of products and services. So as to Recommended according Advertisement and the introduction of products.Secondly, the finance institutions can know more about the customers.Through the technology of the data, those finance institutions has more Information about the customers, so as to predict those actions of the users accurately and to interact with those users at different stages so as to improve the value of those users and to connect with the customers And release the loss of those customers.By using the technology of big data, it makes the description of the user more three dimensionalSo as to detect and realized accurate marketing.Thirdly, the big data technology improves the application management levels of data.It has improved management ability of data and strength. The mining ability of data and then improve the accuracy and efficiency of the actions.Lastly, the technology of big data has made the basis of the development of risk management system.Those finance institutions and platforms get those customers trade and consumption Information through the data technology so as to contain the consumption ability of those customers so as to predict those actions of the customers and then we can know the requirements of the customers clearly and know the real situation of the marketing so as to arrange those resources reasonably so as to reduce those risks.