Low Latency Network for Small Business

Some business requires ultimate rapid network for trading, like capital market, stock trading, sportsbook.

My question is: for small business company in these fields, how to obtain low latency network efficiently through cloud? is that feasible?

1. Reducing-network-latency-means-focusing-on-location-location-location [3]

As the real estate motto goes, what matters is 'location, location, location.' The same goes for your data when it comes to network latency.

Reference [4] Abstract: Colocating

Evasive cloud providers,  who sometimes neglect to inform you about where their cloud data centres are located, can also complicate latency.  To really understand latency, you should know the answers to the following question: How many router hops are in your cloud provider’s internal network and what bandwidth is used in their own infrastructure? -->Tool: Radar benchmarking tool from Cedexis

The best available option is to connect to a public cloud platform. Amazon’s Direct Connect is the best that we’ve seen in providing more predictable metrics for bandwidth and latency. 

Finally, by colocating within a third-party data center, companies can rest assured that their cloud applications are equipped to handle all of latency’s challenges and reap extra benefits in terms of monitoring, troubleshooting, support, and cost. Colocation facilities that offer specific Cloud Hubs can provide excellent connectivity and cross-connections with cloud providers, exchanges and carriers that improve performance and reduce latency to end users. Furthermore, colocation data centers ensure that companies not only have the best coverage for their business, but also a premium network at their fingertips.

Reference[6] Abstract

Location, location, location
That means that for our latency-sensitive M2M apps, the server may need to be nearby in the same city, and for the latency-sensitive human interaction apps we'll likely need to be in the same cluster of cities.

Next Question: How to locate a given website's physical app server?

I'm not sure whether this tool is good enough? https://www.site24x7.com/find-website-location.html

This one is much better, you can learn some methodology: http://www.private.org.il/IP2geo.html

Reference: (key words: cloud network low latency)

[1] https://www.arista.com/assets/data/pdf/CloudNetworkLatency.pdf

[2] http://cw.com.hk/news/telstra-launches-low-latency-financial-trading-solution

[3] http://searchcloudcomputing.techtarget.com/feature/Reducing-network-latency-means-focusing-on-location-location-location

[4] http://techcrunch.com/2013/02/02/overcoming-obstacles-in-cloud-latency/

[5] https://aws.amazon.com/directconnect/details/?nc2=h_ls

[6] http://www.lightreading.com/spit-(service-provider-it)/cloud-enablement/in-a-cloud-services-world-data-center-location-is-not-about-latency/a/d-id/708427?page_number=2