google play 引荐流统计

最新推荐文章于 2024-04-26 10:30:53 发布

ldwtill

最新推荐文章于 2024-04-26 10:30:53 发布

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分类专栏： google play android

本文链接：https://blog.csdn.net/ldwtill/article/details/40050169

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google 提供了不同网站跳转的统计，对于android 和ios应用也提供了这方面的统计：

下方都将google play 简写为gp

需求：应用A 打开gp下载应用B，在应用B的统计后台希望能看到A引荐B的数据。

方案：使用gp引荐流统计（关于引荐流的说明：https://support.google.com/analytics/answer/2881627?hl=zh-Hans）

英文原文操作见链接https://developers.google.com/analytics/devguides/collection/android/v3/campaigns#google-play-url-builder

①下载GoogleAnalyticsServicesAndroid_3.02，将libGoogleAnalyticsServices.jar引入到工程中

②在AndroidManifest.xml文件中增加以下语句：

<!-- Used for Google Play Store Campaign Measurement-->;
<service android:name="com.google.analytics.tracking.android.CampaignTrackingService" />
<receiver android:name="com.google.analytics.tracking.android.CampaignTrackingReceiver" android:exported="true">
  <intent-filter>
    <action android:name="com.android.vending.INSTALL_REFERRER" />
  </intent-filter>
</receiver>

③写一个自定义application为gp统计做准备，并在 AndroidManifest.xml中配置好此application

package com.cyou.test;

import com.google.analytics.tracking.android.GAServiceManager;
import com.google.analytics.tracking.android.GoogleAnalytics;
import com.google.analytics.tracking.android.Logger.LogLevel;
import com.google.analytics.tracking.android.Tracker;

import android.app.Application;
import android.content.SharedPreferences;
import android.preference.PreferenceManager;


/*
 * An advanced Google Analytics implementation may be initialized
 * in a subclass of Application. Note that this example assumes data
 * only needs to be sent to a single Google Analytics property ID.
 */
public class TestApplication extends Application {

  private static GoogleAnalytics mGa;
//  private static Tracker mTracker;

  /*
   * Google Analytics configuration values.
   */
  // Placeholder property ID.
//  private static final String GA_PROPERTY_ID = "UA-XXXX-Y";

  // Dispatch period in seconds.
  private static final int GA_DISPATCH_PERIOD = 3;

  // Prevent hits from being sent to reports, i.e. during testing.
  private static final boolean GA_IS_DRY_RUN = false;

  // GA Logger verbosity.
  private static final LogLevel GA_LOG_VERBOSITY = LogLevel.VERBOSE;

  // Key used to store a user's tracking preferences in SharedPreferences.
  private static final String TRACKING_PREF_KEY = "trackingPreference";


  /*
   * Method to handle basic Google Analytics initialization. This call will not
   * block as all Google Analytics work occurs off the main thread.
   */
  private void initializeGa() {
    mGa = GoogleAnalytics.getInstance(this);
//    mTracker = mGa.getTracker(GA_PROPERTY_ID);

    // Set dispatch period.
    GAServiceManager.getInstance().setLocalDispatchPeriod(GA_DISPATCH_PERIOD);

    // Set dryRun flag.
    mGa.setDryRun(GA_IS_DRY_RUN);

    // Set Logger verbosity.
    mGa.getLogger().setLogLevel(GA_LOG_VERBOSITY);

    // Set the opt out flag when user updates a tracking preference.
    SharedPreferences userPrefs = PreferenceManager.getDefaultSharedPreferences(this);
    userPrefs.registerOnSharedPreferenceChangeListener(new SharedPreferences.OnSharedPreferenceChangeListener () {
      @Override
      public void onSharedPreferenceChanged(SharedPreferences sharedPreferences,
          String key) {
        if (key.equals(TRACKING_PREF_KEY)) {
          GoogleAnalytics.getInstance(getApplicationContext()).setAppOptOut(sharedPreferences.getBoolean(key, false));
        }
      }
    });
  }

  @Override
  public void onCreate() {
    super.onCreate();
    initializeGa();
  }

  /*
   * Returns the Google Analytics tracker.
   */
//  public static Tracker getGaTracker() {
//    return mTracker;
//  }

  /*
   * Returns the Google Analytics instance.
   */
  public static GoogleAnalytics getGaInstance() {
    return mGa;
  }
}

③准备自己的跳转url 可以使用https://developers.google.com/analytics/devguides/collection/android/v3/campaigns#google-play-url-builder 来生成。 Package Name 是B的包名，Campaign Source 是你自定义的字符串，用来标记来自A。其余信息可有可无，具体看文档说明。

④点击按钮跳转gp：

public static void startGooglePlayOrByBrowser(Context ctx, String url) {
        try {
            Intent browserIntent = new Intent(Intent.ACTION_VIEW, Uri.parse(url));
            browserIntent.setClassName("com.android.vending", "com.android.vending.AssetBrowserActivity");
            browserIntent.setFlags(Intent.FLAG_ACTIVITY_NEW_TASK);
            ctx.startActivity(browserIntent);
            return;

        } catch (Exception e) {
            // can not start google play so we start it by Browser
            Intent it = new Intent(Intent.ACTION_VIEW, Uri.parse(url));
            it.addFlags(Intent.FLAG_ACTIVITY_NEW_TASK);
            //it.setClassName("com.android.browser","com.android.browser.BrowserActivity");
            ctx.startActivity(it);
            e.printStackTrace();
        }

    }

测试：（国内需翻墙）

英文原文链接https://developers.google.com/analytics/solutions/testing-play-campaigns

假设我们链接为https://play.google.com/store/apps/details?id=com.test.lee&referrer=utm_source%3Dtester

方法①使用官方提供测测试方法：

手机安装A应用

连接手机运行：

<span style="font-family:Roboto, sans-serif;">C:\Users\***>adb -s **** shell am broadcast -a com.android.vending.INSTALL_REFERRER   --es "referrer" "utm_source%3D<span style="line-height: 22.3999996185303px; white-space: nowrap;">tester</span><span style="line-height: 22.3999996185303px; white-space: nowrap;">"</span></span>

查看logcat（如果没有数据可以重新打开A再次查看）出现以下信息则测试成功

Thread[GAThread,5,main]: Campaign found: utm_source=<span style="font-family: Roboto, sans-serif; font-size: 14px; line-height: 22.3999996185303px; white-space: nowrap;">tester</span>

————————————————————分割线——————————————————————

出现问题：（未解决，正在排查问题）

使用gp安装B应用后无法收到com.android.vending.INSTALL_REFERRER广播，原因未知

————————————————————分割线——————————————————————

补充：由于我制作的apk对大小要求较高，不准备使用GoogleAnalytics，因此考虑拦截com.android.vending.INSTALL_REFERRER广播，通过以下方法获取信息并上传到自己的服务器中：

<pre name="code" class="java">public class CustomReceiver extends BroadcastReceiver {

  @Override
  public void onReceive(Context context, Intent intent) {
	String testStr =.getStringExtra("referrer");
        if("tester".equals(testStr)){
              //push to your server
          }
  }
}

<receiver android:name="com.cyou.test.CustomReceiver" android:exported="true">
		  <intent-filter>
		    <action android:name="com.android.vending.INSTALL_REFERRER" />
		  </intent-filter>
		</receiver>

gp的统计后台需要第二天才能看到数据，大体如下图：