数据挖掘习题1

1.题干

        消费券核销预测：有超市部分顾客购买奶制品和使用优惠券的历史数据（文件名：优惠券核销数据.csv），包括性别（Sex：女1、男2），年龄段（Age：中青年1、中老年2），液奶品类（Class：低端1、中档2、高端3），单均消费额（AvgSpending），是否核销优惠券（Accepted：核销 1、未核销0）。现要进行新一轮的优惠券推送促销，为实现精准营销，需确定有大概率核销优惠券的顾客群。请分别采用Logistic回归模型和朴素贝叶斯分类器，对奶制品优惠券是否核销进行二分类预测，并分析哪些因素是影响消费券核销的重要因素。

2.数据格式

Accepted	Sex	Age	Class	AvgSpending
0	2	1	1	38
0	1	1	1	33
0	2	1	1	37
0	2	1	1	40
0	2	1	1	34
0	2	1	1	34
0	2	1	1	38
0	2	1	1	36
...	...	...	...	...

3.代码

import pandas as pd
from sklearn.model_selection import train_test_split
from sklearn.linear_model import LogisticRegression
from sklearn.naive_bayes import GaussianNB
from sklearn.preprocessing import StandardScaler
from sklearn.metrics import accuracy_score, classification_report

data = pd.read_csv('优惠券核销数据.csv')

X = data.drop('Accepted', axis=1)
y = data['Accepted']
scaler = StandardScaler()
X = scaler.fit_transform(X)
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.3)

logistic_model = LogisticRegression()
logistic_model.fit(X_train, y_train)
y_pred_logistic = logistic_model.predict(X_test)
print("Logistic回归 Accuracy:", accuracy_score(y_test, y_pred_logistic))
print("Logistic回归分类情况:")
print(classification_report(y_test, y_pred_logistic))
print('------------------------------------------------------------')
naive_bayes_model = GaussianNB()
naive_bayes_model.fit(X_train, y_train)
y_pred_naive_bayes = naive_bayes_model.predict(X_test)
print("朴素贝叶斯分类器 Accuracy:", accuracy_score(y_test, y_pred_naive_bayes))
print("朴素贝叶斯分类情况:")
print(classification_report(y_test, y_pred_naive_bayes))

4.后续更新中