电商平台数据是一个庞大且复杂的体系，涵盖了多个维度和类型。在淘宝、1688、京东等电商平台中，数据主要分为以下几个类别：
- 用户数据：包括用户属性（如年龄、性别、地域、职业等）、用户行为（如浏览、搜索、购买、评论等）、用户活跃度（如访问频率、停留时长等）以及用户偏好（如购买品类、价格敏感度等）。
- 商品数据：涉及商品的基本信息（如名称、描述、价格、库存等）、销售情况（如销量、销售额、增长率等）、评价数据（如好评率、差评率、评价内容等）以及商品关联数据（如相关商品、搭配推荐等）。
- 订单数据：包括订单详情（如订单号、下单时间、购买商品、支付金额等）、订单状态（如待付款、待发货、已完成等）以及订单来源（如自然搜索、付费推广等）。
- 流量数据：涉及网站或应用的访问量、访客来源、访问路径、转化率等。
- 营销数据：包括各种营销活动的投入与产出比、营销效果评估、用户获取成本等。
对于电商平台数据分析，主要可以采用以下几种方法：
- 描述性分析：通过统计图表展示数据的分布情况、趋势变化等，帮助理解数据的整体状况。
- 对比分析：将不同时间、不同渠道、不同商品或用户群体的数据进行对比，找出差异和原因。
- 关联分析：挖掘用户行为、商品属性、订单状态等之间的潜在关联，发现潜在的市场机会或问题。
- 预测分析：利用机器学习算法对历史数据进行训练，预测未来的销售趋势、用户行为等。
至于测试方式，具体取决于分析的目的和数据类型。例如，可以通过A/B测试来评估不同营销策略的效果，通过用户画像来测试目标用户的精准度，或者通过数据挖掘来发现隐藏的关联规则等。
另外，淘宝、1688、京东等电商平台通常都提供了API接口，允许开发者获取平台上的数据。通过这些API，可以获得更为详细和实时的数据，以便进行更深入的分析。但需要注意的是，使用API获取数据需要遵守平台的规定和协议，确保数据的合法性和安全性。
总之，电商平台数据分析是一个复杂且需要不断学习和实践的过程。通过不断挖掘和分析数据，可以更好地理解用户需求和市场趋势，为平台的运营和发展提供有力的支持。
淘宝/天猫获得淘宝商品详情 API返回值说明测试如下：
taobao.item_get
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本（复制薇：Anzexi58 获取 API SDK文件） |
请求参数：num_iid=652874751412&is_promotion=1
参数说明：num_iid:淘宝商品ID
is_promotion:是否获取取促销价
1.请求方式：HTTP POST GET （复制薇：Anzexi58 获取 API SDK文件）
2.请求示例 （点击获取测试key和secret）
响应示例（可测试）
{
"item": {
"num_iid": "520813250866",
"title": "三刃木折叠刀过安检创意迷你钥匙扣钥匙刀军刀随身多功能小刀包邮",
"desc_short": "",
"price": 25.8,
"total_price": 0,
"suggestive_price": 0,
"orginal_price": "25.80",
"nick": "欢乐购客栈",
"num": "832",
"min_num": 0,
"detail_url": "http://item.taobao.com/item.htm?id=520813250866",
"pic_url": "//img.alicdn.com/imgextra/i4/2596264565/TB2p30elFXXXXXQXpXXXXXXXXXX_!!2596264565.jpg",
"brand": "三刃木",
"brandId": "4036703",
"rootCatId": "50013886",
"cid": "50014822",
"favcount": "4824",
"fanscount": "1469",
"crumbs": [],
"created_time": "",
"modified_time": "",
"delist_time": "",
"desc": "<p style=\"text-align:center;\"><span style=\"color:#ff0000;\"><span style=\"font-size:24.0px;\"><strong>小店所有产品都支持刻字，如需刻字，拍之前联系客服即可。</strong></span></span></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>炎炎夏日来临，一把随身携带便携式的折叠小刀，<span style=\"color:#ff0000;\">带开瓶器功能</span>，喝酒不用愁。（钥匙刀不带开瓶器功能）</strong></span></p> <p style=\"text-align:center;\"><strong style=\"color:#000000;line-height:1.5;\"><span style=\"font-size:18.0px;\"><span style=\"line-height:18.0px;\">可以当吊牌项链装饰，也可当钥匙扣挂饰， 水果刀 开瓶器 户外防身.</span></span></strong></p> <p style=\"text-align:center;\"><strong style=\"line-height:1.5;\"><span style=\"font-size:24.0px;\">部分客户跟我们反映链子质量还不够好，因此小店已重新订购一批质量更好的链子赠送，<span style=\"color:#ff0000;\">加量不加价</span>，只为让你买的更舒心，戴的更放心。</span></strong></p> <p style=\"text-align:center;\"><span style=\"font-size:36.0px;\"><strong>购买就送<span style=\"color:#ff0000;\">工具刀卡和链子</span>一条</strong></span></p> <p style=\"text-align:center;\"><span style=\"font-size:36.0px;\"><strong><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2Sci2jXXXXXXFXpXXXXXXXXXX_!!2596264565.png\" size=\"611x442\"> </strong></span></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>璀璨钻石套餐包含【SK016D钥匙扣+GJ019C折叠刀+GJ017D工具卡】</strong></span><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2wWohmXXXXXX8XXXXXXXXXXXX_!!2596264565.jpg\" size=\"750x600\" /></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>超凡大师套餐包括【304不锈钢钥匙扣+GJ019C折叠刀+GJ017D工具卡】</strong></span><a href=\"//item.taobao.com/item.htm?id=520798805877\" target=\"_blank\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2_uiXnFXXXXXBXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"float:none;margin:0.0px;\" /></a></p> <p style=\"text-align:center;\"> </p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>最强王者套餐包括【钛钢钥匙扣+GJ019C折叠刀+GJ017D工具卡】<a href=\"//item.taobao.com/item.htm?id=520801586805\" target=\"_blank\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2Gm9xnFXXXXbmXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"float:none;margin:0.0px;\" /></a> </strong></span></p> <p style=\"text-align:center;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB28Ox4b77OyuJjSsplXXXqdpXa_!!2596264565.jpg\" size=\"749x553\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2.mTddVXXXXbeXpXXXXXXXXXX_!!2596264565.jpg\" style=\"line-height:1.5;\" size=\"750x653\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB21Ro.jl0lpuFjSszdXXcdxFXa_!!2596264565.jpg\" size=\"750x653\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2q9CelVXXXXcUXXXXXXXXXXXX_!!2596264565.jpg\" size=\"750x340\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB21EX9lVXXXXaXXpXXXXXXXXXX_!!2596264565.jpg\" size=\"750x416\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2udCylVXXXXXgXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2EARxjB8lpuFjSspaXXXJKpXa_!!2596264565.jpg\" size=\"750x515\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2ssuwlVXXXXafXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2nAHqgyC9MuFjSZFoXXbUzFXa_!!2596264565.jpg\" size=\"750x606\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2ahCelVXXXXc_XXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2w1JnjwRkpuFjy1zeXXc.6FXa_!!2596264565.jpg\" size=\"750x469\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2C902lVXXXXbnXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2sGR3lVXXXXblXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2ZBGxlVXXXXXMXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2MjWklVXXXXcaXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2UgV3lVXXXXbdXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2ip5XlVXXXXX2XpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2sMTBdVXXXXXlXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2d3HfdVXXXXahXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2AVbBdVXXXXXkXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2nf_wdVXXXXaMXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2dLYddVXXXXbtXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2H1_adVXXXXbWXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2eBzsdVXXXXbuXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2dOTndVXXXXcCXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2fK2tdVXXXXbkXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB29zjedVXXXXaFXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2i7rmdVXXXXcTXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\" /></p>",
"item_imgs": [
{
"url": "//img.alicdn.com/imgextra/i4/2596264565/TB2p30elFXXXXXQXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i2/2596264565/TB2onxRlVXXXXcDXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i1/2596264565/TB2a.x.lVXXXXXPXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i2/2596264565/TB2iWE6bKZkyKJjSszbXXblwFXa_!!2596264565.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i4/2596264565/TB2j2cTXib_F1JjSZFzXXc6KXXa_!!2596264565.jpg"
}
],
"item_weight": "0",
"item_size": "",
"location": "广东深圳",
"post_fee": "",
"express_fee": "0.00",
"ems_fee": "",
"shipping_to": "广东广州白云区",
"has_discount": "false",
"video": [],
"is_virtual": "",
"sample_id": "",
"is_promotion": "false",
"props_name": "1627207:1347647754:颜色分类:长方形带开瓶器+送工具刀卡+链子;1627207:1347647753:颜色分类:椭圆形带开瓶器+送工具刀卡+链子;1627207:1195392087:颜色分类:GJ018X钥匙刀+送工具刀卡+链子;1627207:1331112595:颜色分类:超凡大师套餐【送工具卡+链子】;1627207:1331112594:颜色分类:最强王者套餐【送工具卡+链子】;1627207:1331264247:颜色分类:璀璨钻石套餐【送工具卡+链子】",
"prop_imgs": {
"prop_img": [
{
"properties": "1627207:1347647754",
"url": "//img.alicdn.com/imgextra/i3/2596264565/TB2.XeblVXXXXXkXpXXXXXXXXXX_!!2596264565.jpg"
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{
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},
"property_alias": "1627207:1347647754:长方形带开瓶器+送工具刀卡+链子;1627207:1347647753:椭圆形带开瓶器+送工具刀卡+链子;1627207:1195392087:GJ018X钥匙刀+送工具刀卡+链子;1627207:1331112595:超凡大师套餐【送工具卡+链子】;1627207:1331112594:最强王者套餐【送工具卡+链子】;1627207:1331264247:璀璨钻石套餐【送工具卡+链子】",
"props": [
{
"name": "品牌",
"value": "三刃木"
},
{
"name": "产地",
"value": "中国"
},
{
"name": "颜色分类",
"value": "长方形带开瓶器+送工具刀卡+链子,椭圆形带开瓶器+送工具刀卡+链子,GJ018X钥匙刀+送工具刀卡+链子,超凡大师套餐【送工具卡+链子】,最强王者套餐【送工具卡+链子】,璀璨钻石套餐【送工具卡+链子】"
},
{
"name": "吊牌价",
"value": "46"
},
{
"name": "功能数量",
"value": "5个及以下"
},
{
"name": "货号",
"value": "GJ019C"
},
{
"name": "附加功能",
"value": "开瓶器,刀,螺丝刀,钥匙圈,其他"
}
],
"total_sold": "1",
"skus": {
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{
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"properties": "1627207:1347647754",
"properties_name": "1627207:1347647754:颜色分类:长方形带开瓶器+送工具刀卡+链子",
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"quantity": "370",
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{
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"properties": "1627207:1195392087",
"properties_name": "1627207:1195392087:颜色分类:GJ018X钥匙刀+送工具刀卡+链子",
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{
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"quantity": "157",
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{
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"quantity": "0",
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{
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"properties_name": "1627207:1331264247:颜色分类:璀璨钻石套餐【送工具卡+链子】",
"quantity": "167",
"sku_id": "3161107666655"
}
]
},
"seller_id": "2596264565",
"sales": "1",
"shop_id": "127203758",
"props_list": {
"1627207:1347647754": "颜色分类:长方形带开瓶器+送工具刀卡+链子",
"1627207:1347647753": "颜色分类:椭圆形带开瓶器+送工具刀卡+链子",
"1627207:1195392087": "颜色分类:GJ018X钥匙刀+送工具刀卡+链子",
"1627207:1331112595": "颜色分类:超凡大师套餐【送工具卡+链子】",
"1627207:1331112594": "颜色分类:最强王者套餐【送工具卡+链子】",
"1627207:1331264247": "颜色分类:璀璨钻石套餐【送工具卡+链子】"
},
"seller_info": {
"title": "欢乐购客栈",
"shop_name": "欢乐购客栈",
"sid": "127203758",
"zhuy": "//shop127203758.taobao.com",
"level": "12",
"shop_type": "C",
"user_num_id": "2596264565",
"nick": "欢乐购客栈",
"cid": null,
"delivery_score": "4.8 ",
"item_score": "4.8 ",
"score_p": "4.8 "
},
"tmall": "false",
"error": "",
"warning": "",
"url_log": [],
"stuff_status": "",
"shopinfo": {
"shop_name": "欢乐购客栈",
"shop_id": "127203758"
},
"data_from": "mtop",
"method": "item_mtop:item_get",
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