趣味职场俚语笔记(02_Our Cutting Edge Hi-Tech Line)

02_Our Cutting Edge Hi-Tech Line

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原文对话
David : It’s time to launch our new line of anti-wrinkle products. I think this could be a cash cow! We could do a marketing blitz and create lots of hype about how this cutting edge technology will make you look twenty years younger.

Lee : That’s just the hook we need to make sales skyrocket!

Cesily : And since the demographics for these products are so varied, we could send out spam mail to everyone on the Internet.

Jim : I think it would be better to do a tie-in with another company. Maybe we could find a credit card company who will let us put stuffers inside envelopes of credit card bills. We could even offer a rebate for their preferred customers.

同义转换
David :
It’s time to introduce and supply stores with our new related products of anti-wrinkle products. I think this could be very profitable merchandise! We could do an aggressive publicity campaign and create lots of excessive publicity about how this extremely advanced technology will make you look twenty years younger.

Lee : That’s just the enticement we need to make sales increase rapidly

Cesily : And since the types of consumers for these products are so varied, we could send out unsolicited Internet advertisements to everyone on the Internet.

Jim : I think it would be better to do a mutually beneficial promotion with another company. Maybe we could find a credit card company who will let us put printed advertisements inside envelopes of credit card bills. We could even offer a partial refund for their most frequent, highest-spending customers.

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01.launch a product
原句: It’s time to launch our new line of anti-wrinkle products.
launch : 发起,推出
例句: Google launched Google Plus to combat the predominating market shares of Facebook.
predominating : 占统治地位的

02.line 产品线
原句: It’s time to launch our new line of anti-wrinkle products.
例句: One of the reason why Wal-Mart tops the Fortune 500 is that it launches more than 1,000 new product lines each year.

03.cash cow 摇钱树
原句: I think this could be a cash cow!
cash : n. 钱,现金
cow : n. 牛
例句 : Each Harry Potter movie has proven to be a cash cow. It’s been selling well for a decade!

04.marketing blitz 猛烈的市场营销宣传
原句 : We could do a marketing blitz and create lots of hype about how this cutting edge technology will make you look twenty years younger.
blitz : n. [德]闪电
tz结尾的单词属于外来语—德语(大多数情况下)
第二次世界大战期间德军经常使用的一种战术

05.hype , 炒作,噱头
原句:We could do a marketing blitz and create lots of hype about how this cutting edge technology will make you look twenty years younger.
例句: The public were not fooled by all the hype the press gave the event.
hype = excessive publicity
hype : v. ,炒作,对…言过其实
hype a product

06.cutting edge , 尖端的,前沿的;优势
原句: We could do a marketing blitz and create lots of hype about how this cutting edge technology will make you look twenty years younger.
例句: Iphone, a line of smartphones designed and marketed by Apple, is at the cutting edge of mobile phone technology back in 2007.
If Pearce had been fit, we would have won. We missed the cutting edge he would have given us.
frontier : 边疆,边界
frontiers : pl.n. 尖端,前沿

07.hook
JE . That’s just the hook we need to make sales skyrocket!
hook :n.钩子
hook :v.用钩子拉,扯
hook :n.卖点,吸引顾客的营销花招
? The perfect hook for our new toy is that it’s safe enough for a baby and fun enough for an adult!
get hooked on : be addicted to , 爱上了,上瘾了
hook ≈ plug
The host of the television show gave my movie a nice plug! He said it was the funniest script he’d ever read.

08.skyrocket , 猛增,激增,飙升
原句 : That’s just the hook we need to make sales skyrocket!
sky + rocket →冲天火箭

09.demographics 指用户对象,市场用户群体,消费主力
原句 : And since the demographics for these products are so varied, we could send out spam mail to everyone on the Internet.
demo- . 人,人口相关
-graphic : 图表相关
demographics : n. 人口统计数据
demographics . n. characteristics of people in a certain group such as their age, sex, income, education, location, etc.

10.spam 垃圾邮件
原句: And since the demographics for these products are so varied, we could send out spam mail to everyone on the Internet.
spam = spam mail ≈ junk mail
spam 和trash 的区别

11.tie-in 捆绑式销售
原句: I think it would be better to do a tie-in with another company.
例句: Working closely with its clients , the marketing company developed targeted tie -in promotion.

12.stuffer , 信件附页,资料
原句: Maybe we could find a credit card company who will let us put stuffers inside envelopes of credit card bills.
stuff : n. 东西,原料
Stuff : v. 塞,填塞某物

13.rebate回扣,折扣,返利
原句: We could even offer a rebate for their preferred customers.
例句: After I bought my mobile phone, I got a rebate from the manufacturer for two hundred dollars.

14.preferred customer 会员
原句: We could even offer a rebate for their preferred customers.
例句 : I have a preferred customer card at that restaurant. You can save a lot of money.
preferred customer frequent, high-spending customer who’s offered special discounts and shopping opportunity