Ten potential of mobile Internet business and profit model

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Abstract: The mobile Internet is the latest stage of Internet development, the combination of Internet and mobile business model is not only a simple port, but will rise to new business models, to promote Internet business better, faster, safer and more standardized manner. convergence between the development of the Internet opened a new chapter.

Currently, the business has an impact and driving the mobile industry the most important market-oriented, summarize and mining markets, the future prospects for the top ten mobile Internet services.

First, the mobile social networking will become a platform for customers Being Digital

In the virtual world inside the mobile network, community service will become the focus of community can extend a different user experience, increase user stickiness of the enterprise. Will lead to an increase in mobile broadband Internet service innovation, users will be on the phone many needs be met, while mobile phone anytime, anywhere communication features, so that the development of SNS in the mobile space has some inherent advantages. a personal space (album / diary), a wide range of communication platforms, and relationships as the core group of mobile phone social networking SNS will develop rapidly.

Second, the mobile advertising mobile internet will be the main source of profit

Mobile advertising is a forward-looking business forms, could become the next generation of mobile Internet boom and the development of dynamic factors in the Mobile Web2.0 wave driven by the Internet business is the transition to the mobile Internet, and as the Internet boom of the fundamental profit model advertising will no doubt set off a new mobile Internet business model changes, leading mobile Internet business prosper.

Third, the mobile game will be the vanguard of entertainment

Information society will be followed by entertainment community. PC games bring the heat to buy a personal computer, online games can be said to save China's Internet industry, mobile games will be detonated under a mobile internet business war.

As industrial technology advances, mobile devices will occur on the terminal revolutionary qualitative change, bringing the user experience jump: tactile feedback technology to enhance the game by * vertical bar on the screen to truly feel the explosion, collision and shooting scenes, subtle game inside Information to the user, the mobile phone to play the game feel even better. Can be predicted, mobile games and mobile Internet's killer as a profit model that will undoubtedly set off a new mobile Internet business model changes.

Fourth, the mobile TV will become the new darling of fashion

Handheld TV subscribers are mainly concentrated in actively trying new things, the higher the individual needs of younger age groups, such groups will gradually expand in the future With the further large-scale mobile TV service, advertisers will also actively participate in one of the market further subdivision will stimulate and satisfy the needs of users of different age levels, effectively promote the development of mobile TV industry .2008 Olympic mobile TV will be an opportunity to increase the bandwidth to enhance the user experience, mobile TV, video on demand, audience participation, anytime, anywhere watch advantage will gradually obvious.

Fifth, mobile e-reading to fill the time slot

Because the phone extensions, the screen larger and more clearly, enhance capacity, easy to verify user identity, payment, and many other advantages of convenience, mobile e-reading is becoming a popular spread rapidly.

Reading of electronic digital content rich, interactive multimedia with mobile advantage, not only to increase the music, animation, video and other new reading experience, this feeling can also be close at hand at any time, the prosperity of mobile e-reading market can be foreseen .

Sixth, mobile location services to provide personalized Information

With the growing popularity of portable electronic products, people's mobility in the growing, the demand for location Information is also growing, the market demand for mobile location services will rapidly increase.

With social networking into the real world, the future of mobile positioning will be more emphasis on personalized Information service. Handset which can alert users around friends, family and friends and even strangers from the message with the physical location of the link. Parents can take advantage of the same technology to track their children. As the mobile positioning market awareness, content development, terminal support, industrial cooperation, the strengthening of privacy protection in mobile location service there is a huge opportunity, as long as the grasp the direction of the market, will be high returns.

Seven, mobile search will become a booster for the development of mobile Internet

The concept of integrated mobile search engine search, intelligent search, Semantic Web concepts such as integrated a variety of search methods, can provide a broader range of vertical and horizontal search experience, more attention to enhance the user experience.

Mobile search to provide users with convenient and efficient mobile content search, the search results more relevant, users can customize their own Internet search engine and determine the content, which gives the user a considerable degree of freedom and flexibility to mobile users on the clarity of the addicted to endless search. For operators, increase investment in the search field and actively participate in and accelerate the mobile search engine and integration of mobile value-added services to help search engines to information products integrated platform change.

8, cell phone content-sharing services will become customers of the adhesive

Cell phone pictures, audio, video sharing is considered to be the future of 3G mobile phone business critical applications in the future, the Internet needs of digital content storage, processing, allows the user to the picture, audio, video clips with friends to share the service will grow rapidly. With the terminal, content, networks, and other three constraints to solve, the rapid development of mobile services will be shared, users can take advantage of this new service, upload your own pictures, videos to the blog space, you can also use it to backup files with your friends share files, or published. development of shared services, mobile Internet can be interactive to the limit, the content is popular football together, to attract customer base.

Nine, has tremendous opportunities for mobile payment

Electronic means of payment, and mobile technology is inevitable inevitable trend, mobile payment mobile industry business development indicates that further integration with the financial industry. In the near future, consumers can have the payment, authentication and mobile phones to buy movie tickets tickets, open the door, library, as membership cards, mobile communications can be achieved with a combination of financial services as well as wired and wireless communications combined, so that consumers can enjoy convenient and secure financial life services.

Payment of the innovation will bring new business models and channel innovation, mobile payment services have the nature of monopolistic competition, the first entrants to gain a significant first-mover advantage, build higher barriers to competition, thus ensuring their long-term benefit.

Ten, mobile e-commerce coming spring

Mobile e-commerce can provide the necessary capabilities for users, services, applications, information and entertainment, the use of mobile terminals to facilitate easy selection and purchase of goods and services. Mobile e-commerce in the information, personalization and business meeting point, the traditional Business Information of the results, bearing in information services and information services for the business power.

The future, mobile e-commerce integration with mobile search, cross-platform, cross-business cooperation between service providers, e-commerce business expansion, self-built e-commerce platform will drive explosive growth in mobile e-commerce matures. ( Wen / Chen Zhen Wen; compile Yunma China B2B Research Center