The "change" put on foot

toms outlet limelight in recent years , a social enterprise by Americans aged 37 Blake Matkowski was founded in California in 2006 , and in a few years , a " Buy one, give ' business model to successfully establish reputation , with a wave of charity fashion trend of consumption , but also generated a lot of imitators. Patrick · Wu Yade is one of them , he founded his own company in Peru - Nisolo, also sell shoes, but his ideas and Matkowski completely different , the " put change " as the slogan for the local shoemaker opportunities long before a show, so that they can borrow by their own skills and implementation to control the future .

toms shoes outlet " Buy one, give " or " to put change" has its shortcomings and challenges to be overcome , but the good news is , TOMS and Nisolo are the basis for good , breaking the tradition of pure profit business model , creating another consumer trend , and created another possibility of social enterprise : charity can be fashionable , changing it from the start with a single step !

Matkowski of TOMS

Sell a pair of shoes , a pair of shoes donated

In 2006 , Matkowski went to Argentina. In that trip journey, he found that many of the locals are wearing a alpargatas flat canvas shoes called , and he himself began to wear such a simple and comfortable shoes. In a local village volunteer , Matkowski found barefoot most of the kids are running around with no shoes to protect , children often get infectious diseases and therefore , can not walk to school. He realized that in Argentina and many other developing countries can not afford shoes is a very serious problem.

toms sale was born, is the lack of shoes in order to solve the problems of developing countries . Matkowski will alpargatas redesigned to changing colors and fashion style , the introduction of such a flat canvas shoes, the North American market , and declared , TOMS as long as each pair of shoes sold , they will donate a pair of shoes to correspond to the poverty-stricken areas children .

toms shoes sale quickly gained the dazzling results, before the creation of six months, on the creation of 10,000 pairs of sales success, while " Barefoot Day (One Day Without Shoes)" campaign Matkowski in 2007 were held , it is got AOL, Flickr, Discovery Channel and other big companies support and sponsorship. Today , TOMS in the world has more than 500 sales offices , annual revenues had reached $ 250 million , and has donated a total of more than 2 million pairs of new shoes to give to the poor children in more than 50 countries.

Welcome to visit homepage:http://www.toms-2014.org

来自 “ ITPUB博客 ” ,链接:http://blog.itpub.net/29510943/viewspace-1097093/,如需转载,请注明出处,否则将追究法律责任。

转载于:http://blog.itpub.net/29510943/viewspace-1097093/

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