What direction does Chinese B2B industry target?

For the post platform era in Chinese B2B industry, Worldbuy concluded three characteristics can explain this. First, the e-commerce platform builds the integrated and closed-loop services, and transfers from the platform to the comprehensive service business. Second, the landing of wholesale strategy for new traffic stands for the new entrance for B2B industry. The last but not lest, the value of the third party service has been changes and the second wave of start ups has set sail.

Whether Worldbuy or other B2B enterprises, like Alibaba, they are all building the close-loop services, which is provided for buyers and sellers. Besides, the future benefit center of B2B enterprises has also been transferred. They are busy setting up wholly-owned subsidiaries or joint ventures, arranging payment and small loans, guarantee the high quality certification, and even logistic and warehousing services. Undoubtedly, their role of e-commerce platform has been transformed.

The new entrance for B2B industry is the appearance of wholesale strategy for new traffic. In the past B2B platform marketing, phone marketing accounts for a large part, however, the new enterprise members do not satisfy the huge churn rate of effect, bringing great business pressure for signing with new consumers. This strategy includes three paths. The first one is resource docking, such as, the project of e-commerce park or industrial field built through the negotiation between B2B platforms and governments. The second one is channel control. B2B platform can invest, hold or even take over non-compete asset leading in the micro segments. The last one is the big client mode. They tend to target further some high quality sellers from the long term and constant big buyers, which is worth learning for Worldbuy.

The third party service presents simultaneously two main paths. One is the change of value in the advanced third party service, which can generate the effect of resource integration. The other path is the coming of a second wave of start ups.

A prediction made by CB INSIGHTS in 2012 indicated over 82.4% new listed enterprises are engaged in B3B business. This means the promising support of public capital market for B2B industry. Therefore, the B2B workers, are you ready? 

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