微软证可以去微软工作吗_微软可以拯救大片吗？ 不，可能不是

微软证可以去微软工作吗

Things don’t look so good for Blockbuster. The company’s stock has been in a free fall over the past 5 years, and has seen especially sharp declines over the past few months. Rental revenue has been down quarter after quarter, and according to Compete, their Total Access program is barely competing with chief rival Netflix.

对于百视达来说，事情看起来并不那么好。 该公司的股票在过去5年中一直在自由下跌 ，并且在过去几个月中出现了特别急剧的下跌。 租赁收入逐季下降， 据Compete称 ，他们的Total Access计划几乎与主要竞争对手Netflix竞争。

But if you saw any of the headlines recently, you might think Blockbuster is on a roll. Once a slumbering, lumbering giant, over the past week the company has reversed course and made some key moves in an effort to catch up to the competition, including launching a set top box (just in time for the holidays), and announcing that they are working with Microsoft to deploy video content to multiple screens using the Live Mesh framework (our coverage). Are things starting to look up for the Texas-based company?

但是，如果您最近看过任何头条新闻 ，您可能会认为Blockbuster势不可挡。 过去一周，公司曾经是个沉睡，笨拙的巨人，为了扭转竞争，公司改变了方向，并采取了一些关键措施，包括推出机顶盒(正好在假期中推出)，并宣布正在与Microsoft合作，使用Live Mesh框架将视频内容部署到多个屏幕上( 我们的报道 )。 这家总部位于德克萨斯州的公司是否开始寻找东西？

Those are definitely both key developments for Blockbuster in their quest to remain relevant, but it is likely too little, too late. On paper, Blockbuster’s 2wire MediaPoint set top box competes favorably with the competition: they have less total content than Netflix, but more new releases, the progressive playback technology will look good to people with slower web connections, and the a la carte pricing might appeal to casual renters. But Netflix has their streaming service on way more devices. Tivo, Xbox 360, Blu-ray and DVD players from Samsung and LG — Netflix integration turns these into multi-function devices that will trump the MediaPoint for many (most?) consumers.

这些绝对是Blockbuster寻求保持相关性的关键发展，但这可能太少，太迟。 从表面上看，百视达的2wire MediaPoint机顶盒在竞争中颇受青睐：它们的总内容比Netflix少，但是新发行的版本更多，渐进式播放技术对于网络连接速度较慢的人来说看起来不错，而且按单点定价可能会吸引人给休闲租客。 但是Netflix在更多设备上提供了流媒体服务。 三星和LG的Tivo， Xbox 360 ，蓝光和DVD播放器-Netflix的集成将它们变成了多功能设备，将对许多(大多数？)消费者来说都胜过MediaPoint。

Integrating with Microsoft’s Live Mesh might eventually yield some neat applications — such as the ability to pause a rented movie on one TV and continue watching it later on another TV, or mobile device, at the same point in the film. But the problem for Blockbuster is that if Mesh is a success, we see no reason that Netflix won’t also be using it.

与Microsoft的Live Mesh集成可能最终会产生一些精巧的应用程序，例如能够将租借的电影在一部电视上暂停播放，并随后在影片的同一点在另一部电视或移动设备上继续观看。 但是对于百视达来说，问题在于，如果Mesh成功，我们没有理由认为Netflix也不会使用它。

After all, Netflix is also a Microsoft partner — they stream movies to the Xbox 360, as we said, and their live streaming service uses Silverlight. It wouldn’t make sense for Microsoft to form an exclusive partnership with Blockbuster at the expense of one of their other high profile partners.

毕竟，Netflix还是Microsoft的合作伙伴-正如我们所说，他们将电影流传输到Xbox 360，其实时流传输服务使用Silverlight 。 对于微软而言，与百视达(Blockbuster)建立独家合作伙伴关系却以牺牲其其他知名合作伙伴之一为代价是没有意义的。

Essentially, Blockbuster is still going to be playing catch up with more agile competitors like Netflix, Apple, and Amazon as more people shift to downloading their movies rather than renting them on disc.

从本质上讲，随着越来越多的人开始下载电影而不是租用光盘，Blockbuster仍将继续赶上Netflix，Apple和Amazon等更敏捷的竞争对手。

However, whereas Microsoft won’t save Blockbuster, Blockbuster will be good for Microsoft. Microsoft has been able to push its Silverlight technology out onto 25% of web connected computers in just under 2 years thanks almost exclusively to high profile corporate deployments, including one at Blockbuster. By leaning on their enterprise partners, Microsoft can likely do the same thing with Mesh and push it out to consumers. Whether or not Blockbuster’s usage of Mesh is a positive for the movie rental company, it will almost certainly provide a great demo of the technology’s capabilities for Microsoft.

但是，尽管微软不会挽救百视达，但百视达将对微软有利。 微软能够在短短2年内将Silverlight技术推向25％的网络连接计算机，这几乎完全归功于公司的高端部署，其中包括Blockbuster的一台。 通过依靠其企业合作伙伴，Microsoft可能可以对Mesh进行相同的处理并将其推向消费者。 不论Blockbuster对Mesh的使用是否对电影租赁公司都是有利的，它几乎肯定会为Microsoft提供有关该技术功能的出色演示。

Even though the Blockbuster-Microsoft partnership made news today, it was actually announced about a month ago at Microsoft’s Professional Developer Conference, where Mesh applications under development at Blockbuster and the BBC were demoed on stage. Microsoft provided us with a video of the Blockbuster app demo, which can be viewed here.

尽管百事达克与微软的合作关系今天已经成为新闻，但实际上它是在一个月前的微软专业开发者大会上宣布的，百事达克和BBC正在开发的Mesh应用程序在舞台上进行了演示。 Microsoft向我们提供了Blockbuster应用程序演示的视频，可以在此处查看。

翻译自: https://www.sitepoint.com/can-microsoft-save-blockbuster-no-probably-not/

微软证可以去微软工作吗