Glam Media推出应用平台

Blog network Glam Media today announced the launch of its application platform. Code-named “Atako,” which Glam says is their “new word for tech enthusiasm,” the platform is built using Google Gadget and OpenSocial standards (a big win for Google now that Facebook’s platform is open source as well), as well as other emerging web standards such as OpenID, and will allow app developers to reach Glam’s 77 million monthly unique users.

博客网络Glam Media今天宣布了其应用程序平台的启动。 该平台使用Google Gadget和OpenSocial标准构建(代号为“ Atako”，Glam说这是他们的“技术热情的新词”)(由于Facebook的平台也是开源的，这对Google来说是一个巨大的胜利)，以及其他新兴的网络标准(例如OpenID)，并使应用程序开发人员能够达到Glam每月7700万的唯一身份用户。

Glam’s blog network contains over 600 publishers of various sizes, and app developers will be targeting publishers with apps rather than users. The name of the game here is creating value for blog publishers and then monetizing apps via advertising shown to users (Glam is an ad network, afterall, and plans to sell ads on apps and share revenue with developers). It’s a little unorthodox, but it could certainly work. Glam’s huge number of monthly unique users is on par with many top-tier social networks and putting publishers in control of which apps are used on each blog property will all but eliminate the app overload and spam problems faced on social network development platforms such as Facebook’s.

Glam的博客网络包含600多个大小各异的发布者，应用开发者将使用应用而非用户来定位发布者。 这里的游戏名称是为博客发布者创造价值，然后通过向用户展示广告来使应用获利(毕竟，Glam是一个广告网络，并计划在应用上出售广告并与开发人员分享收入)。 这有点不合常规，但肯定可以。 Glam的每月唯一身份用户数量众多，可与许多顶级社交网络相提并论，让发布者控制每个博客资源使用哪些应用程序，几乎可以消除社交网络开发平台(例如Facebook的应用程序)面临的应用程序超载和垃圾邮件问题。

“For publishers, Glam Apps offers a way to add new features, functionality, and content; generate more page views; build a more loyal audience; and earn more revenue,” said Glam in a press release. The company has also outlined the types of applications that their publishers want; things like polling apps, photo galleries, slide shows, ecommerce widgets, and branded video players top the list.

“对于发布商而言，Glam Apps提供了一种添加新功能，功能和内容的方法； 产生更多页面浏览量； 建立更忠实的听众； 并获得更多收入。” Glam在新闻稿中说。 该公司还概述了其发布者想要的应用程序类型 。 诸如轮询应用程序，照片库，幻灯片放映，电子商务小部件和品牌视频播放器之类的内容居首位。

Glam will make applications available in an application store allowing app developers to charge publishers to use their applications — though with a potential customer base of about 600 mostly small publishers, there’s not a lot of room for growth for paid apps. We expect that most apps will be ad supported with a handful that tie into outside subscription services.

Glam将在应用程序商店中提供应用程序，允许应用程序开发人员向发布商收取使用其应用程序的费用-尽管潜在客户群约为600，其中大多数是小型发布商，但付费应用程序的增长空间不大。 我们预计，大多数应用程序将获得广告支持，并与外部订阅服务绑定。

Glam’s application platform is a unique approach for a blog network, but the company appears to have grander aspirations. The development platform’s FAQ page hints at the possibility of the creation of a network-wide Glam social network. “Is the Glam Platform a Social Network?” asks the FAQ. “Not at this time. The initial release of the Glam Platform supports anonymous user [sic] only. Glam Apps have knowledge of the publisher’s profile, but not of the visitor’s profile. Plans are in the works to enable visitor profiles and sharing functionality in future releases.”

对于博客网络，Glam的应用程序平台是一种独特的方法，但是该公司似乎抱有更大的愿望。 开发平台的“ 常见问题”页面暗示了可能创建网络范围的Glam社交网络。 “ Glam平台是社交网络吗？” 询问常见问题。 “目前不行。 Glam Platform的初始版本仅支持匿名用户[sic]。 Glam Apps知道发布者的个人资料，但不了解访问者的个人资料。 正在制定计划，以在将来的版本中启用访问者个人资料和共享功能。”

One potential hurdle here is that because Glam’s blog network was assembled piecemeal via acquisition of or partnership with independent blogs, properties in the network use many different blogging platforms. Some use WordPress, some use Blogger, some use MoveableType, etc. How Glam plans to get applications work across so many different platforms remains unclear. (The FAQ mentions the issue, but doesn’t specifically say how the company plans to address it.)

这里的一个潜在障碍是，由于Glam的博客网络是通过收购独立博客或与独立博客建立伙伴关系而组成的，因此该网络中的媒体资源使用许多不同的博客平台。 有些人使用WordPress，有些人使用Blogger，有些人使用MoveableType，等等。Glam计划如何使应用程序在这么多不同的平台上工作还不清楚。 (常见问题解答中提到了此问题，但未具体说明公司计划如何解决。)

The platform is expected to launch in Q4 2008, and Joyent will provide one year of free hosting to app developers.

该平台预计将于2008年第四季度启动，而Joyent将为应用程序开发人员提供一年的免费托管。

翻译自: https://www.sitepoint.com/glam-media-launches-app-platform/