panda.js_Google提供了Panda Update 21，影响了全球Google搜索结果的0.4％

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Google has delivered a new update to its Panda algorithm which will affect around 0.4% of worldwide Google search results. However, for U.S. search results, the affected percentage is higher at 1.1%. Roughly every 4 to 6 weeks Google delivers updates to its Panda algorithm in order to better improve the search results, and to better combat against “webspam” and “content farms”; which the Panda algorithm primarily targets in order to better improve the relevancy and quality of search results for end users.

Google已对其Panda算法进行了新的更新，它将影响全球约0.4％的Google搜索结果。 但是，对于美国搜索结果，受影响的百分比更高，为1.1％。 Google大约每4至6周就会对其Panda算法进行更新，以更好地改善搜索结果，并更好地对抗“网络垃圾邮件”和“内容农场”； 熊猫算法的主要目标是为了更好地提高最终用户的搜索结果的相关性和质量。

When the Panda update was first released by Google, it had affected a very large portion of search results – in fact, affecting just under 12% of search results in the U.S. alone – in order to mitigate against website content farms with shallow or low-quality content. Google provides very little details around the complex algorithms that determines how to rank websites and search results; and the Panda update was (and is) no exception. Some updates that are released are announced by Google, but some aren’t. When the Panda algorithm was first introduced, Google declined to comment as to what precisely the algorithm is targeting, but Matt Cutts who heads Google’s anti-spam team said “I think people will get the idea of the types of sites we’re talking [about]” – referring to what the algorithm update is targeting specifically.

Google首次发布Panda更新时，它影响了很大一部分搜索结果-实际上，仅在美国就影响了将近12％的搜索结果-以缓解浅层或低层的网站内容农场质量含量。 Google很少提供有关决定如何对网站和搜索结果进行排名的复杂算法的详细信息； 而熊猫更新也不例外。 Google发布了一些已发布的更新，但没有发布。 首次引入Panda算法时，Google拒绝评论该算法的确切目标，但是Google反垃圾邮件小组负责人Matt Cutts说：“我认为人们会了解我们正在谈论的网站类型[关于]” –指算法更新专门针对的目标。

什么是内容农场？ (What are content farms?)

“Content farms” sound pretty grim, but content farms are not useful to most people, which is why Google set out to target these websites and appraise websites with quality content. Content farms are websites with low-quality or shallow content. Sometimes these websites that can be considered content farms have very similar content across many websites or articles on certain subjects that are shallow in context and are generally unhelpful to a reader.

“内容服务器场”听起来很严峻，但是内容服务器场对大多数人没有用，这就是Google着眼于这些网站并评估具有高质量内容的网站的原因。 内容服务器场是具有低质量或浅内容的网站。 有时，这些可以视为内容农场的网站在许多网站或某些主题上的文章中具有非常相似的内容，这些内容上下文比较浅，通常对读者无益。

Google is targeting these kinds of websites because they detract from the quality of search engine results and do not provide a good user experience when the top search engine results do not provide the website or page that the end user is looking for.

Google瞄准这类网站是因为它们降低了搜索引擎结果的质量，并且当顶级搜索引擎结果未提供最终用户正在寻找的网站或页面时，也无法提供良好的用户体验。

什么是网络垃圾邮件？ (What is webspam?)

A good example of webspam are blog articles or website content that have a lot of random keywords and hyperlinks placed in the content for search engine optimisation purposes. Google gave a good example of webspam shown below – if you read the blog post, you’ll immediately notice how poor the quality of the content is and the fact there are random backlinks stuffed in the article itself that are completely irrelevant from what the article is about. Google’s algorithm is smart enough to detect even this kind of webspam. And as an end user finding this in a top search result, I doubt you’d be pleased with the quality of the search results for what you’re searching for.

网络垃圾邮件的一个很好的例子是博客文章或网站内容，其中的内容中放置了许多随机关键字和超链接，以实现搜索引擎优化目的。 Google给出了一个如下所示的垃圾邮件很好的例子–如果您阅读博客文章，您会立即注意到内容质量有多差，而且文章本身中充斥着随机反向链接，而这些反向链接与文章内容完全无关即将。 Google的算法足够聪明，甚至可以检测这种Web垃圾邮件。 作为最终用户在搜索结果中排名第一的事实，我怀疑您对所搜索内容的搜索结果的质量感到满意。

翻译自: https://www.eukhost.com/blog/webhosting/google-delivers-panda-update-21-affecting-0-4-of-worldwide-google-search-results/

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