seo策略_调整移动用户的SEO策略

seo策略

With the introduction of SmartPhones and the ability to access the web using them has gained much popularity. With this revolution brought the need to optimize a website in-a-way that it can be accessed easily over mobile devices as well. In the meantime, webmasters got charged up with figuring out the best ways to utilize this opportunity and best promote their websites for such users. Though, due to the constantly upgrading of the search engine algorithms, anything effort done is never enough.

随着智能电话的推出以及使用智能电话访问网络的能力已广受欢迎。 这场革命带来了对不断优化网站的需求，该网站也可以通过移动设备轻松访问。 同时，网站管理员负责找出利用此机会并为此类用户最佳推广其网站的最佳方法。 但是，由于搜索引擎算法的不断升级，所做的任何工作都远远不够。

And now with inclusion of smarter wireless devices, the task has become even tougher. According to reports, approximately 40% users access web and other places using such devices and gadgets. Knowing this fact, it becomes your responsibility to try and make your website Mobile friendly and attract traffic from users accessing the web through these gadgets. One way is to create your website in a way to optimize it for both desktop computers and mobile devices.

现在，随着智能无线设备的加入，这项任务变得更加艰巨。 据报道，大约40％的用户使用此类设备和小工具访问网络和其他地方。 知道这一事实后，您有责任尝试使您的网站移动友好，并吸引通过这些小工具访问网络的用户访问。 一种方法是创建一种针对台式机和移动设备进行优化的网站。

As a matter of fact there still exist certain limitations to mobile devices, but it may not be the case in future. Many of the tags, tools and blocks of code used in websites are ignored by mobile bots. Search engines of this generation have algorithms that tries to offer the most relevant search results to the users. If it realizes that a particular site doesn’t offer justice to a wireless device using a particular technology, it wouldn’t show such sites in its results. This helps in offering the best user experience though.

实际上，对移动设备仍然存在某些限制，但将来可能并非如此。 网站中使用的许多标签，工具和代码块都被移动机器人所忽略。 这一代的搜索引擎具有尝试向用户提供最相关的搜索结果的算法。 如果它意识到某个特定站点无法为使用特定技术的无线设备提供正义，则不会在结果中显示此类站点。 但是，这有助于提供最佳的用户体验。

So, if you have a business website, optimizing it for mobile users can offer great opportunity to taking advantage of the opportunity to convert a user browsing your site using such devices. Also, it has been recently observed that the sales conversion ratio is higher for mobile devices than the traditional way. Based on a survey conducted by Google, 61% of users will call a business after they have found it through a mobile device. This further make it essential for you to build a site keeping in mind the users accessing it using such devices.

因此，如果您有商务网站，则为移动用户进行优化可以提供很大的机会，以利用机会来转换使用此类设备浏览您的网站的用户。 另外，最近已经观察到，移动设备的销售转换率比传统方式高。 根据Google进行的一项调查，有61％的用户通过移动设备找到公司后就会致电该公司。 这进一步使您必须构建一个网站，同时牢记使用此类设备访问该网站的用户。

These facts points us to the fact that mobile searches would be playing an important role in driving traffic to a particular site in the near future. As a business owner, it is time that you start monetizing the traffic reaching your website through mobile devices.

这些事实为我们指出了这样一个事实，即移动搜索将在不久的将来在将流量吸引到特定站点方面发挥重要作用。 作为企业主，是时候开始将通过移动设备到达网站的流量货币化了。

传统SEO和移动SEO技术之间有什么区别？ (What is the difference between Traditional SEO and Mobile SEO Techniques?)

As a matter of fact, there isn’t much of a difference as of now, all you need to do is make certain tweaks to the strategy that is being used currently. Before proceeding with optimizing the site for mobile devices, it is important that its well optimized for traditional search engine crawlers.

实际上，到目前为止，并没有太大的区别，您需要做的只是对当前使用的策略进行一些调整。 在继续针对移动设备优化网站之前，重要的一点是，针对传统搜索引擎爬网程序进行良好的优化。

Later, you may use the following pointers to redefine a strategy for mobile SEO :

以后，您可以使用以下指针重新定义移动SEO的策略：

确保可以在大多数广泛使用的移动设备上访问该网站 (Make sure that the website is accessible on most of the widely used mobile devices)

Similar to the way how we try and make sure that a web-page and the entire website is accessible via. various browsers, your site should be viewable across all the majorly used mobile devices. Instead, if you optimize it for a particular device in mind, you maybe losing prospective clients that use a different device. Hence make sure that the site is accessible evenly across different devices and not just one.

与我们尝试确保可通过其访问网页和整个网站的方式类似。 各种浏览器，您的网站应可在所有主要使用的移动设备上查看。 相反，如果您针对特定设备对其进行优化，则可能会失去使用其他设备的潜在客户。 因此，请确保跨不同设备(而不只是一个设备)均匀访问该站点。

保留有限的页面内容 (Keeping Limited On-page Content)

Considering the smaller screens of mobile devices, it is necessary to keep minimal yet informative on-page content. This should not only help the page to be lighter for mobile applications but would also allow users to get the precise information in the shortest duration. Ofcourse, you need to be smart with using the keywords within the shrunken content. Few webmasters do not recommend anything more than 150 words to be used on a page for the mobile version of a site.

考虑到移动设备的屏幕较小，有必要保持最少但内容丰富的页面内容。 这不仅可以帮助页面简化移动应用程序的页面，而且还可以使用户在最短的时间内获得准确的信息。 当然，您需要在缩小的内容中使用关键字，要聪明。 很少有网站管理员建议在网站的移动版本页面上使用不超过150个字的内容。

建立手机样式表 (Building a Style Sheet for Mobiles)

While building a style sheet for your website also make sure that you create one for mobiles as mobile.css. You may latter make the necessary changes to this file to make it compatible with different mobile devices.

在为您的网站构建样式表时，还请确保为手机创建一个样式表，即mobile.css。 稍后，您可以对该文件进行必要的更改，以使其与其他移动设备兼容。

保持正确的代码 (Keeping the Codes Right)

The heart of any website over the web is its coding. It is one of the aspects that drives the website and is also considered to be an important aspect for SEO. Different wireless gadgets may interpret the codes differently, hence it’d be beneficial to use XML. As most would be aware about the impact of bad coding over the SEO efforts, the same goes true for sites for mobile devices as well. Hence it is highly crucial to proof read the website code thoroughly.

网络上任何网站的心脏都是其编码。 它是驱动网站的方面之一，也被视为SEO的重要方面。 不同的无线小工具可能会以不同的方式解释代码，因此使用XML是有益的。 就像大多数人会意识到不良编码对SEO努力的影响一样，移动设备网站也是如此。 因此，至关重要的是要彻底阅读网站代码。

分析用户React (Analyze the User Reactions)

This is an aspect that even goes well with optimizing a website for desktop and laptop users too. Analyzing the behavior of users forms one of the crucial part of SEO. Its no different in case of mobile SEO, you need to analyze the user reactions thoroughly as different users may use different mobile devices and search differently as well. While searching over a wireless device, its obvious that users wouldn’t usually use long tailed keywords but stay precise and short. Hence it is important that you optimize your website for such users, ofcourse this should be on top of the already optimized ones.

在优化面向台式机和笔记本电脑用户的网站方面，这也是一个很好的方面。 分析用户的行为是SEO的关键部分之一。 对于移动SEO，这没有什么不同，您需要彻底分析用户的React，因为不同的用户可能会使用不同的移动设备并进行不同的搜索。 在通过无线设备进行搜索时，很明显，用户通常不会使用长尾关键词，而是保持精确而简短。 因此，为此类用户优化网站非常重要，当然，这应该在已经优化的网站之上。

为手机构建其他站点地图 (Building a different sitemap for mobiles)

Sitemaps are nothing but a list of pages of a web-site accessible to both crawlers or users. While working on optimizing your site for mobiles, you must ensure that a different sitemap is built and submitted. For that purpose, you may use the Google webmaster tools. Please refer the help offered by Google You may also choose to include it in the robot.txt file as well.

Sitemaps只是搜寻器或用户均可访问的网站页面列表。 在针对移动设备优化网站时，必须确保构建并提交了其他站点地图。 为此，您可以使用Google网站管理员工具。 请参考Google提供的帮助。您也可以选择将其包含在robot.txt文件中。

移动友好网站 (Mobile friendly Website)

It would be foolish to have large files loaded with huge content and graphics on the mobile version. While working on optimizing a site for mobile devices, it is important to keep it as simple as possible. If your pages are lighter, the search engines spiders would be able to crawl the pages efficiently so would the bots be able to index it well, which would further help your site to be ranked well in the SERP’s for mobile searches. Coding in XHTML-MP can be considered for that purpose. This should also help you offer a better user experience.

在移动版本上加载包含大量内容和图形的大文件将是愚蠢的。 在为移动设备优化站点时，保持站点尽可能简单很重要。 如果您的页面较浅，搜索引擎蜘蛛将能够有效地对页面进行爬网，因此漫游器将能够很好地对其进行索引，这将进一步帮助您的网站在移动搜索的SERP中排名良好。 为此，可以考虑使用XHTML-MP中的编码。 这也应有助于您提供更好的用户体验。

链接网站的两个版本。 (Linking both the versions of your website.)

With keeping a site lighter, you need to drop the idea of having multiple links on particular pages of a site. Hence its ideal to link-up the two versions of your website together with a mobile redirect device. At-times, the mobile bots might be looking for a traditional site, so to serve their intention well you may choose to redirect it to the version of your site that is ranking better.

为了使站点更明亮，您需要放弃在站点的特定页面上具有多个链接的想法。 因此，将网站的两个版本与移动重定向设备链接在一起的理想选择。 有时，移动漫游器可能正在寻找传统站点，因此，为了很好地满足他们的意图，您可以选择将其重定向到排名更高的站点版本。

Having said that, you also need to ensure that the website’s are hosted on a reliably fast web hosting UK server to serve the user requests emerging from the UK.

话虽如此，您还需要确保将网站托管在可靠快速的英国托管Web服务器上，以服务于英国提出的用户请求。

These were just a few pointers that should help you optimize your website for mobile devices, as time progresses, we can find more advancements in this area, so would be the need to optimize our strategy to suit the need of time. All said, it is finally you who would need to figure out the user behavior and make the necessary tweaks to take best advantage of the emerging trends.

这些只是一些指针，可以帮助您针对移动设备优化网站，随着时间的推移，我们可以在该领域找到更多的进步，因此有必要优化我们的策略以适应时间的需求。 总而言之，最终您将需要弄清楚用户的行为并进行必要的调整，以充分利用新兴趋势。

 

翻译自: https://www.eukhost.com/blog/webhosting/tweaking-the-seo-strategy-for-mobile-users/

seo策略