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pc端手机游戏模拟器
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Game studios are using analytics software to monitor in-game activity and if determine if ads are effective. Some gamers are creeped out by that, which is prompting publishers to stand down.
游戏工作室正在使用分析软件来监视游戏中的活动以及是否确定广告是否有效。 一些游戏玩家对此感到陌生,这促使发行商退缩。
Red Shell, the software in question, is embedded in over 50 games, including The Elder Scrolls Online and Civilization VI. The idea is that tracking in-game activity can make for more effective advertising, but a growing backlash is prompting publishers to drop the software. Here’s Nathan Grayson, writing for Kotaku:
有问题的软件Red Shell已嵌入50多种游戏中,包括The Elder Scrolls Online和Civilization VI。 这个想法是,跟踪游戏中的活动可以使广告更加有效,但是越来越强烈的反响促使发行商放弃该软件。 这是Nathan Grayson, 为Kotaku撰写 :
According to Red Shell’s website, their software is meant to help game companies “measure the effectiveness of their marketing campaigns” by “tying information from marketing campaigns to in-game play.” Basically, it’s installed alongside games and tracks information about your devices (operating system, browser version number, IP address, etc) in order to ascertain how effective advertisements for that particular game are. The company swears up and down that it doesn’t collect personal information.
根据Red Shell网站的说法,他们的软件旨在通过“将营销活动中的信息与游戏中的信息联系起来”来帮助游戏公司“衡量营销活动的有效性”。 基本上,它与游戏一起安装,并跟踪有关您的设备的信息(操作系统,浏览器版本号,IP地址等),以确定该特定游戏的广告效果如何。 该公司发誓不收集个人信息。
This doesn’t sound different from the kind of tracking that happens every time you use the web, and this kind of tracking has been standard in mobile gaming for a long time. But I understand the backlash, because it’s yet another place where we’re being watched, and it’s taking up system resources from performance-obsessed gamers.
这听起来与每次您使用网络时都会发生的跟踪没有什么不同,并且这种跟踪在很长一段时间以来一直是移动游戏的标准配置。 但是我理解这种抵制,因为这是我们受到关注的另一个地方,它占用了对性能着迷的游戏玩家的系统资源。
It will be interesting to see how long the backlash lasts. In the short term The Elder Scrolls Online is dropping RedShell in a future update, as are a few other games. All the same, I bet software like this becomes standard in the next couple of years.
看到反弹持续多长时间会很有趣。 在短期内,《上古卷轴Online》将在未来的更新中删除RedShell,其他一些游戏也是如此。 尽管如此,我敢打赌这样的软件将在未来几年成为标准。
pc端手机游戏模拟器