app store评分机制_如何通过简单易行的方法提高App Store的评分

app store评分机制

by Max Stein

马克斯·斯坦(Max Stein)

如何通过简单易行的方法提高App Store的评分 (How to boost your App Store rating with a simple, easy approach)

Users love to see high app ratings when deciding which apps to download. If two apps do the same thing, but one has a higher rating than the other, which one do you think most users would choose?

用户喜欢在决定下载哪些应用程序时看到较高的应用程序评级。 如果两个应用程序执行相同的操作，但是其中一个应用程序的评分高于另一个应用程序，那么您认为大多数用户会选择哪个？

Several of the most popular apps in the App Store have seen their ratings jump from the 3.5–4.5 range up to 4.8–5.0. At the same time, they’re also seeing their review count jump from 5,000–15,000 reviewers into the 100,000–1,000,000 range!

App Store中一些最受欢迎的应用程序的评分已从3.5–4.5跳升至4.8–5.0。 同时，他们还看到他们的评论数量从5,000-15,000个评论者跃升至100,000-1,000,000个范围！

For example, let’s have a look at Instagram:

例如，让我们看一下Instagram：

4.8 stars from over 580,000 reviewers. But Instagram is a huge app, so it’s not hard to see why so many people would have rated it.

超过580,000位审阅者中的4.8星。 但是Instagram是一个巨大的应用程序，因此不难看出为什么会有这么多人对其进行评分。

Let’s take a look at any even larger app than Instagram — Facebook:

让我们看一下比Instagram更大的应用程序-Facebook：

Facebook has a 3.0 star rating from only 14,500 users. How did Instagram get 40 times more users to rate its app when Facebook has so many more users than Instagram?

Facebook仅14,500位用户获得3.0星评级。 当Facebook的用户数量超过Instagram时，Instagram如何获得40倍的用户评价其应用程序？

苹果的评级提示 (Apple’s rating prompt)

The answer is the strategic placement of Apple’s native rating prompt:

答案是苹果本机评级提示的战略位置：

Before this native solution existed, developers had to take users to the App Store to rate their Apps. Now with Apple’s solution, users can tap the rating they want, tap submit, and they’re done!

在此本机解决方案存在之前，开发人员必须将用户带到App Store对其应用程序进行评分。 现在，借助Apple的解决方案，用户可以点击所需的评分，点击提交，就可以完成！

It’s available for iOS 10.3 and above — so your iOS 10 users won’t get left behind.

它适用于iOS 10.3及更高版本-因此您的iOS 10用户将不会被甩在后面。

The prompt is very easy to add and only takes a couple lines of code:

该提示很容易添加，只需要几行代码：

// Add this near the top of your fileimport StoreKit

// Put this where you want the review prompt to appearSKStoreReviewController.requestReview()

充分利用提示 (Making good use of the prompt)

Before you jump in and paste this anywhere in your app, you need to consider your customer base. Where in your app can you show this prompt that will allow users to engage with it in a positive way?

在跳入并将其粘贴到应用程序中的任何位置之前，您需要考虑您的客户群。 您可以在应用程序的何处显示此提示，以使用户以积极的方式参与其中？

There’s no one right answer to this question, but here are some ideas:

这个问题没有一个正确的答案，但是这里有一些想法：

• For shopping apps — after one or more successful transactions.
  对于购物应用程序-完成一项或多项成功交易后。
• For content consumption apps — after a certain period of time. Or, after X number of songs/videos/books have finished.
  对于内容消费型应用程序-一定时间后。 或者，在X歌曲/视频/书籍完成后。
• For social networking apps — after a user creates content. Or, when a user engages with X number of other peoples’ content.
  对于社交网络应用程序-用户创建内容后。 或者，当用户使用X个其他人的内容进行互动时。

注意事项 (Things to keep in mind)

“Because this method may or may not present an alert, it’s not appropriate to call it in response to a button tap or other user action.”https://developer.apple.com/documentation/storekit/skstorereviewcontroller/2851536-requestreview

“由于此方法可能会或可能不会显示警报，因此不适合响应按钮的点击或其他用户操作来调用它。” https://developer.apple.com/documentation/storekit/skstorereviewcontroller/2851536-requestreview

requestReview() will return a prompt based on App Store policy governed by Apple. You should not present an alert beforehand asking customers if they’re enjoying your app. If you do there’s a possibility they won’t see a rating prompt resulting in a bad user experience.

requestReview()将根据苹果公司管理的App Store策略返回提示。 您不应该事先发出警报来询问客户是否喜欢您的应用程序。 如果这样做，他们可能不会看到评级提示，从而导致不良的用户体验。

“You can prompt for ratings up to three times in a 365-day period.” — https://developer.apple.com/app-store/ratings-and-reviews/

“您最多可以在365天之内提示您进行三次评分。” — https://developer.apple.com/app-store/ratings-and-reviews/

The rating prompt will only appear to a user up to three times a year, even if they update your app.

评级提示每年最多只会对用户显示3次，即使他们更新了您的应用程序也是如此。

This isn’t as much of a problem as it was in previous versions of iOS. Starting with iOS 11, Apple changed the way ratings are reset on the App Store.

与以前的iOS版本相比，这并没有太大的问题。 从iOS 11开始，Apple更改了在App Store上重置评分的方式。

In the past, every time you submitted a new build to the App Store, your ratings would get reset. Now you have the option to keep your rating history. So if you’re happy with your rating, you can keep it!

过去，每次您向App Store提交新版本时，您的评分都会重置。 现在，您可以选择保留评分历史记录。 因此，如果您对自己的评分满意，可以保留！

Getting a high rating on the App Store is one of the most effective ways to increase your downloads. Apple now provides an easy, native, and efficient way to boost your app’s rating. Take advantage of it in a clever way and you’ll definitely see results.

在App Store上获得高评价是增加下载量的最有效方法之一。 Apple现在提供了一种简单，本机且有效的方式来提高应用程序的评级。 巧妙地利用它，您肯定会看到结果。

If you liked this story I would love it if you’d click the ? button below so more people can find out about it. Feel free to share in the responses as well if you used this prompt in your app!

如果您喜欢这个故事，请单击“我喜欢”。 按钮，以便更多的人可以找到它。 如果您在应用程序中使用了此提示，请随时分享回复！

翻译自: https://www.freecodecamp.org/news/how-to-boost-your-app-store-rating-with-a-simple-easy-approach-ba54651182c8/

app store评分机制