如何在WordPress中使用Cookie重定向来显示自定义的现场消息

Do you want to use cookie retargeting in WordPress? Cookie retargeting is the secret tool already used by many of the most popular websites.

您是否要在WordPress中使用Cookie重定位？ Cookie重定向是许多最受欢迎的网站已经使用的秘密工具。

It allows you to show custom on-site messages to your users based on their past behavior which helps you boost sales.

它使您可以根据用户过去的行为向他们显示自定义的现场消息，从而帮助您提高销售量。

In this article, we’ll show you how to use cookie retargeting in WordPress to show custom on-site messages and boos conversions.

在本文中，我们将向您展示如何在WordPress中使用cookie重定向来显示自定义的现场消息和嘘声转换。

什么是Cookie重定向？ (What is Cookie Retargeting?)

Cookie retargeting is a marketing technique where websites use cookies to track user behavior and offer a personalized experience.

Cookie重定向是一种营销技术，网站使用Cookie来跟踪用户行为并提供个性化的体验。

There are two types of cookie retargeting techniques.

Cookie重定向技术有两种。

First, there is the off-site cookie retargeting. This method is used to track user activities across the web.

首先，存在异地Cookie重定向。 此方法用于跟踪网络上的用户活动。

Facebook pixel and Google remarketing are two of the most popular advertising programs that allow you to use their massive reach and show targetted ads to people who visit your website.

Facebook Pixel和Google再营销是两个最受欢迎的广告程序，可让您利用它们的巨大覆盖范围并向访问您网站的用户展示目标广告。

Secondly, you have on-site cookie retargeting which allows you to show targeted messages to users based on how they interact with your website.

其次，您具有现场Cookie重定向功能，该功能可让您根据用户与网站的交互方式向他们显示定向消息。

What are cookies?

什么是饼干？

Cookies are small text files containing pieces of data. Websites set cookies in users’ browsers to store temporary information such as login status, user preferences, session details, and more.

Cookies是包含数据片段的小型文本文件。 网站在用户的浏览器中设置cookie，以存储临时信息，例如登录状态，用户首选项，会话详细信息等。

如何使用现场Cookie重定位来提高转化率？ (How to Use On-Site Cookie Retargeting to Boost Conversions?)

There are a number of ways website owners use on-site retargeting messages to boost conversions and increase sales.

网站所有者可以通过多种方式使用网站重定向消息来提高转化次数并增加销售量。

For instance, eCommerce stores can show custom offers to users based on how they interacted with other offers. This allows you to create a dynamic sales funnel that leads users to make a purchase.

例如，电子商务商店可以根据用户与其他商品的交互方式向他们显示自定义商品。 这使您可以创建一个动态的销售渠道，引导用户进行购买。

Another use-case scenario would be lead generation. With on-site retargeting, if a user closes one sign up form, then you can show them a different message with another offer.

另一个用例场景是潜在客户生成。 通过现场重定向，如果用户关闭一个注册表单，则可以向他们显示另一条消息和另一条消息。

On-site retargeting messages are highly effective because:

现场重新定向消息非常有效，因为：

• It shows personalized messages to users at the time when they are already engaged with your website.
  当用户已经与您的网站互动时，它会向用户显示个性化消息。
• Allows you to create customized campaigns that get better with each user interaction until they convert
  允许您创建自定义广告系列，使每次用户互动都变得更好，直到他们转化为止
• website traffic to the max网站流量来最大程度地节省付费广告系列的费用

That being said, let’s take a look a how to use cookie retargeting in WordPress.

话虽如此，让我们看一下如何在WordPress中使用cookie重定向。

在WordPress中创建现场重定向广告系列 (Creating On-Site Retargeting Campaign in WordPress)

The best way to create on-site retargeting messages is by using OptinMonster. It is the best conversion optimization and lead generation software in the world.

创建现场重定向消息的最佳方法是使用OptinMonster 。 它是世界上最好的转化优化和潜在客户生成软件。

You can use it to easily create attention-grabbing signup forms, popups, welcome mats, in-line offers, custom offers, and more.

您可以使用它轻松创建引人注目的注册表单，弹出窗口，欢迎垫，在线报价，自定义报价等。

First, you need to signup for an OptinMonster account. You’ll need at least their Pro plan for cookie retargeting and Growth plan for followup campaigns.

首先，您需要注册一个OptinMonster帐户。 您至少需要他们的Pro计划才能进行Cookie的重新定位，而至少需要为后续活动制定增长计划。

Next, you’ll need to install and activate the OptinMonster plugin. For more details, see our step by step guide on how to install a WordPress plugin.

接下来，您需要安装并激活OptinMonster插件 。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

This plugin acts as a connector between your WordPress site and the OptinMonster app.

该插件可充当WordPress网站和OptinMonster应用之间的连接器。

Upon activation, you need to click on the OptinMonster menu in your WordPress admin sidebar to connect WordPress with your OptinMonster account.

激活后，您需要单击WordPress管理员侧栏中的OptinMonster菜单，以将WordPress与您的OptinMonster帐户连接。

Follow the on-screen instructions to authorize your website with OptinMonster.

按照屏幕上的说明使用OptinMonster授权您的网站。

For this tutorial, we’ll first create a campaign to set up the cookie and offer users a discount. After that, we’ll create on-site retargeting and follow-up campaigns.

对于本教程，我们将首先创建一个广告系列来设置Cookie并为用户提供折扣。 之后，我们将创建现场重定向和后续广告系列。

Let’s start with our first campaign. Simply click on the ‘Create New Campaign’ button to launch the OptinMonster builder.

让我们从第一个广告系列开始。 只需单击“创建新活动”按钮以启动OptinMonster构建器。

This will take you to the OptinMonster website where you’ll be asked to choose a campaign type and a template.

这将带您到OptinMonster网站，要求您选择广告系列类型和模板。

You can choose any campaign type or template but for this tutorial, we’ll be creating a lightbox popup.

您可以选择任何广告系列类型或模板，但是在本教程中，我们将创建一个lightbox popup 。

Next, you’ll be asked to provide a name for your campaign and select your website. After that, you’ll enter the campaign builder interface.

接下来，将要求您提供广告系列的名称并选择您的网站。 之后，您将进入广告系列构建器界面。

It is a powerful design tool where you can simply point and click on any item to edit it. You can also add new items like blocks, buttons, images, columns, and more.

它是一个功能强大的设计工具，您只需指向并单击任何项​​目即可对其进行编辑。 您还可以添加新项目，例如块，按钮，图像，列等。

Once you are satisfied, simply switch to the publish tab and make your campaign live by changing its status.

满意后，只需切换到“发布”标签，然后通过更改其状态即可使您的广告系列生效。

Now by default, OptinMonster will show this campaign to all users who visit your website. Users will be able to close the popup or perform your desired action.

现在默认情况下，OptinMonster将向访问您网站的所有用户显示此广告系列。 用户将能够关闭弹出窗口或执行所需的操作。

创建重定向广告系列以显示自定义消息 (Creating a Retargeting Campaign to Show Custom Messages)

Now that you have launched your first campaign, let’s add another campaign using the followup retargeting feature.

现在，您已经启动了第一个广告系列，让我们使用后续重新定位功能添加另一个广告系列。

Click on the create new campaign button in the OptinMonster dashboard and select your campaign type and template. Since we have used lightbox popup, we’ll be using a ‘Floating bar’ as our retargeting campaign.

在OptinMonster信息中心中点击创建新的广告系列按钮，然后选择您的广告系列类型和模板。 由于我们使用了灯箱弹出窗口，因此我们将使用“浮动栏”作为重定向广告系列。

Next, you’ll enter your campaign name and select the website. After that, you’ll enter the OptinMonster builder where you can design your campaign using simple drag and drop tools.

接下来，您将输入广告系列名称并选择网站。 之后，您将进入OptinMonster构建器，可以在其中使用简单的拖放工具来设计广告系列。

You can edit the optin text, add a countdown timer to generate FOMO, add a coupon, and so much more.

您可以编辑optin文本，添加倒数计时器以生成FOMO，添加优惠券等等。

Once you are satisfied with the design, it is time to select which users you want to show this custom message.

对设计满意后，就该选择要显示此自定义消息的用户了。

Simply switch to the Display Rules tab in the builder.

只需切换到构建器中的“显示规则”选项卡。

OptinMonster offers a ton of display rules that you can choose from. You can also add multiple rulesets.

OptinMonster提供了很多显示规则供您选择。 您还可以添加多个规则集。

Under the if menu, select ‘Visitor has closed’ → ‘Campaign’ → and then select your previous campaign.

在if菜单下，选择“访客已关闭”→“广告系列”→，然后选择上一个广告系列。

Next, you need to switch to the Publish tab and change your campaign status to live.

接下来，您需要切换到“发布”标签，并将广告系列状态更改为实时。

You can now visit your website in the incognito browser tab to see your campaign and the follow up retargeting message.

现在，您可以在隐身浏览器标签中访问您的网站，以查看广告系列和后续重定向信息。

使用自定义消息添加Cookie重定向 (Adding Cookie Retargeting with Custom Messages)

Cookie retargeting allows you to show custom messages to users based on their previous actions, cart status, shopping history, and more.

Cookie重定向可以让您根据用户的先前操作，购物车状态，购物历史记录等向用户显示自定义消息。

This allows you to create promotions and upsells designed for customers at different stages of your sales funnel.

这样，您就可以在销售渠道的不同阶段为客户创建促销和加售。

Simply create a new OptinMonster campaign and design it with your custom message.

只需创建一个新的OptinMonster广告系列并使用您的自定义消息进行设计即可。

Once you are done, you need to switch to the Display Rules tab.

完成后，您需要切换到“显示规则”选项卡。

Under the if menu, you need to select ‘a cookie’ and then select the key and cookie value.

在if菜单下，您需要选择“一个cookie”，然后选择键和cookie值。

The key is the cookie name and the value parameter are the contents of the cookie. OptinMonster provides you a bunch of options to match the cookie or its value.

关键是cookie名称，而value参数是cookie的内容。 OptinMonster为您提供了一系列与Cookie或其值匹配的选项。

For instance, if you are using WooCommerce then you can use WooCommerce cookies to target users who have added products in their cart.

例如，如果您使用的是WooCommerce，则可以使用WooCommerce cookie来定位在购物车中添加了产品的用户。

After adding cookie retargeting rules, go ahead and publish your campaign.

添加Cookie重定向规则后，继续发布广告系列。

OptinMonster will now display your custom message based on cookie targetting rules you have set.

OptinMonster现在将基于您设置的Cookie定位规则显示您的自定义消息。

We hope this article helped you learn how to use cookie retargeting in WordPress to show custom on-site messages. You may also want to see our guide on how to recover abandoned cart sales in WooCommerce as well as our comparison of the best live chat software for websites.

我们希望本文能帮助您学习如何在WordPress中使用cookie重定向来显示自定义的现场消息。 您可能还想查看我们的指南，了解如何在WooCommerce中恢复废弃的购物车销售，以及我们与网站上最佳实时聊天软件的比较。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-use-cookie-retargeting-in-wordpress-to-show-custom-on-site-messages/