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Guest blogging has become a powerful way to gain exposure. There are tons of articles on the web that talks about how to write a great guest post. However, we had a hard time finding an article that covered publisher’s side of things. What are the benefits of accepting guest posts for a publisher? How to attract guest bloggers? Which posts should I accept and which should I reject? How to effectively manage guest bloggers? What type of WordPress setup do I need? Are there WordPress plugins that can help? What are things to avoid? If you have ever had these questions, then you are at the right place. In this article, we will show you how to effectively attract and manage guest bloggers in WordPress.

来宾博客已成为一种获得曝光的有效方法。 网络上有大量文章讨论如何撰写出色的来宾帖子。 但是，我们很难找到一篇涉及出版商方面的文章。 接受发布者的来宾帖子有什么好处？ 如何吸引客座博客？ 我应该接受哪些职位，我应该拒绝哪些职位？ 如何有效管理来宾博客作者？ 我需要哪种类型的WordPress设置？ 有可以帮助您的WordPress插件吗？ 要避免什么事情？ 如果您曾经有过这些问题，那么您来对地方了。 在本文中，我们将向您展示如何有效地吸引和管理WordPress中的来宾博客。

为发布者接受访客帖子的好处 (Benefits of Accepting Guest Posts for Publishers)

Everyone knows that Guest blogging has tons of benefits for the guest author or the company they represent. But what’s in it for you as a publisher?

每个人都知道来宾博客对来宾作者或他们所代表的公司有很多好处。 但是，作为发行人，对您有什么影响？

• New Perspective – Every author brings their unique perspective with their writing. Your audience will like a little change of pace.新观点 –每位作者都将自己独特的观点带入写作中。 您的听众会希望节奏有所变化。
• New Audience – Often the guest author will share the published post with their audience.新观众 –来宾作者通常会与他们的观众分享发表的帖子。
• New Connection – By allowing the other person to guest post on your site, you automatically build a relationship with them. This increases your chances of helping each other in the future.新建连接 –通过允许其他人在您的网站上做客，您可以自动与他们建立关系。 这增加了您将来互相帮助的机会。
• New Post – You get one extra post on your site that you didn’t have to write. You can use that time to do something else.新帖子 –您在网站上获得了一封无需撰写的额外帖子。 您可以利用这段时间做其他事情。

Now that you see the benefits of accepting guest posts on your site. We are almost certain you are going to start. So how do you attract guest bloggers in WordPress?

现在，您已经看到了在网站上接受访客帖子的好处。 我们几乎可以肯定您将开始。 那么，您如何吸引WordPress的客串博客？

在WordPress中吸引访客博客 (Attracting Guest Bloggers in WordPress)

There are various ways you can attract guest bloggers in WordPress. The simplest way of doing this is creating a “Write for Us” page on your site. Often blogs tend to make this page very visible. Some place the link in their main navigation:

您可以通过多种方式吸引WordPress中的来宾博客。 最简单的方法是在您的网站上创建一个“ 为我们写信 ”页面。 通常，博客倾向于使此页面非常可见。 有些将链接放置在其主导航中：

Others put it after each post in the author bio, or on each guest author post.

其他人则将其放在作者履历中的每条帖子之后或每位来宾作者的帖子中。

Some even offer monetary rewards for guest authors.

有些甚至为来宾作者提供金钱奖励。

The point is that you have to make it visible that you are accepting guest posts on your site. The choice of how prominent you want to make it is up to you.

关键是您必须使自己在站点上接受来宾帖子可见 。 您要如何突出才是您自己的选择。

Another way of getting guest posts is by guest posting on other sites. Often bloggers tend to reciprocate guest posts. This can work out great specially if you are in the same niche. Last but certainly not least, you can join a community of guest bloggers. MyBlogGuest by far is one of the best places for that.

获取来宾帖子的另一种方法是通过在其他站点上的来宾发布。 通常，博客作者倾向于来宾留言。 如果您位于同一领域，这可能特别有用。 最后但同样重要的是，您可以加入来宾博客作者社区。 到目前为止 ， MyBlogGuest是最好的地方之一。

Once you start getting guest post submissions, how do you determine what’s good and what’s not? You have to set rules.

一旦开始收到来宾帖子提交，您如何确定什么是好事，什么不是？ 您必须设置规则。

接受来宾帖子的规则以及应避免的事项？ (Rules of Accepting Guest Posts and What to Avoid?)

Ever since Google has started cracking down on paid text links, SEO companies and spammers are relying on guest posts to pick up the slack. For this vary reason, no matter how popular your blog is, you will see at least a few guest posts request. When your blog is relatively new, and you get a guest post request, you get really excited. In that excitement, you tend to make the mistake of approving sub-par or even low quality posts. Here are some rules that we follow:

自从Google开始打击付费文字链接以来，SEO公司和垃圾邮件发送者就一直依靠来宾帖子来弥补这一不足。 由于各种原因，无论您的博客多么受欢迎，您都会看到至少一些访客帖子请求。 当您的博客相对较新，并且收到来宾帖子请求时，您会感到非常兴奋。 在这种激动中，您倾向于犯下批准低于标准甚至低质量职位的错误。 这是我们遵循的一些规则：

Ask what keyword/backlinks do you want? – Because of WPBeginner’s rank and authority, a lot of SEO companies and spammers approach us. Often these companies are very tricky about backlinks. They will never specify which company they are writing for. You can’t tell by their email because they are using some generic gmail or yahoo email address. We don’t want to link to some spammy site (i.e porn, ink jet printers, car insurance company etc). We also don’t want to link to specific keyword. Now if you don’t ask this question before hands, they will write the article for you and add the backlink. At this point if you reject their post, it sort of looks bad. It’s best not to waste time, so get this out of the way.

问您想要什么关键字/反向链接？ –由于WPBeginner的职位和权威，许多SEO公司和垃圾邮件发送者与我们联系。 这些公司通常对反向链接非常棘手。 他们将永远不会指定他们要写的公司。 您无法通过他们的电子邮件告诉他们，因为他们使用的是通用的gmail或yahoo电子邮件地址。 我们不想链接到某些垃圾邮件站点(例如色情，喷墨打印机，汽车保险公司等)。 我们也不想链接到特定的关键字。 现在，如果您不主动问这个问题，他们将为您撰写文章并添加反向链接。 在这一点上，如果您拒绝他们的帖子，则看起来有些糟糕。 最好不要浪费时间，所以请避免这种情况。

Ask for Topic Ideas and Summary Before the Final Post – Often these SEO companies and spammers tend to have pre-written articles. So they will say we want to write for your blog, but they don’t suggest ideas. If you say just send the guest post, then you will regret that decision. Because chances are you will get a pre-written post that has been published on numerous sites. It’s always best to ask them for topic ideas along with a short summary. This shows you how qualified they are.

在最终发布之前询问主题构想和摘要 –这些SEO公司和垃圾邮件发送者通常倾向于撰写预先撰写的文章。 因此，他们会说我们想为您的博客写文章，但他们不提出建议。 如果您说只是发送来宾帖子，那么您将后悔这一决定。 因为有机会，您将获得在许多站点上已发布的预写帖子。 总是最好向他们询问主题思想以及简短的摘要。 这向您展示了他们的资格。

Never Accept Generic or List Post Ideas – We get anywhere from 5 – 10 guest post submissions on a daily basis. Majority of them are generic posts or list post ideas. Examples include “How to Setup your WordPress blog”. Seriously, don’t you think that we have already covered that topic already. Or it would be like “15 Best SEO plugins”. Do we really need 15 plugins? We get tons of suggestions like that, and we automatically delete those.

绝不接受通用或列出发帖创意 –我们每天收到5到10条来宾发帖。 其中大多数是普通职位或列表职位的想法。 示例包括“如何设置WordPress博客”。 认真地说，您不认为我们已经涵盖了该主题。 或就像“ 15个最佳SEO插件”。 我们真的需要15个插件吗？ 我们收到了大量类似的建议，并且我们会自动删除这些建议。

If you think that a guest post will help your users, then you should accept it.

如果您认为来宾帖子会帮助您的用户，那么您应该接受它。

在WordPress中接受访客Blogger的设置 (Setup for Accepting Guest Bloggers in WordPress)

Now that you know how to attract guest bloggers in WordPress and what to avoid, it brings us to the point of what type of setup do you need? How to accept guest posts? How to manage guest posts? Let’s take a look at the options you have.

既然您知道了如何在WordPress中吸引来宾博客作者以及应避免的事情，那么这使我们想到了您需要哪种类型的设置？ 如何接受来宾帖子？ 如何管理来宾帖子？ 让我们来看看您拥有的选项。

Individual User Accounts Method

个人用户帐户方法

This is one of the commonly used method. You create an account for the user on your blog. This gives them access to your backend which makes it easy for you to handle things. The guest author can format the posts, upload images etc. Not to mention, it also shows your user who created the post because the author name is different. Your audience can choose to follow a specific guest author by going to their author profile on your blog. This all sounds good, but there are some major aspects that you should consider.

这是常用的方法之一。 您在博客上为该用户创建一个帐户。 这使他们可以访问您的后端，这使您轻松处理事情。 来宾作者可以设置帖子的格式，上传图像等。更何况，它还显示了创建帖子的用户，因为作者的名字不同。 您的受众群体可以通过转到博客上的作者个人资料来选择关注特定的来宾作者。 这一切听起来不错，但是您应该考虑一些主要方面。

Most guest authors are one-time posters. Meaning chances are they will not submit more than one guest post. It doesn’t make sense to have so many loose ends on your site. Sure you can disable or lock a user account in WordPress, but you should be a bit more careful.

大多数来宾作者都是一次性海报。 这意味着他们提交的来宾帖子不会超过一个。 在您的站点上拥有如此多的松散末端没有任何意义。 当然，您可以在WordPress中禁用或锁定用户帐户 ，但应多加注意。

You want to make sure that you choose your roles wisely. You can either assign your guest authors the role of an “author”, but you need to make sure that you take away some of their privileges such as publishing posts, editing published posts, and delete published posts. Alternatively, you can assign them the role of a Contributor, and just give them a privilege to upload images/files. You should use Justin Tadlock’s Members plugin to do role modifications (i.e add/remove privileges). If you want to see capabilities/privileges each user roles has, then check out this table on the WordPress codex.

您想确保自己明智地选择角色。 您可以将来宾作者分配为“作者”角色，但是您需要确保取消他们的某些特权，例如发布帖子，编辑已发布的帖子和删除已发布的帖子。 另外，您可以为他们分配贡献者的角色，并只授予他们上载图像/文件的权限。 您应该使用Justin Tadlock的Members插件进行角色修改(即添加/删除特权)。 如果您想查看每个用户角色具有的功能/特权，请查看WordPress Codex上的此表 。

This method works great for sites that have multi-authors, but if you have one-time bloggers, then you should probably consider the method below.

这种方法非常适合具有多个作者的网站，但是如果您有一位一次性博客作者，那么您可能应该考虑以下方法。

Generic Guest Blogger Account

通用访客Blogger帐户

You will notice several blogs including our own using a generic guest blogger account. This is when you just create one specific account and call it Guest Blogger. Any guest posts that are published can be associated to this account. Then at the beginning of the article, you add who the original author was. Then towards the end of the post, you add their author bio. Here is an example of a guest post on WPBgeinner.

您会注意到几个博客，包括使用通用访客博客帐户的我们的博客。 这是您仅创建一个特定帐户并将其称为Guest Blogger的时候。 任何发布的来宾帖子都可以与此帐户关联。 然后，在本文开头，添加原始作者。 然后在帖子末尾，添加他们的作者简介。 这是WPBgeinner 上一个来宾帖子的示例。

So how do you accept posts? Well there are a few ways. You can use the old-fashioned email method. Ask the guest author to write the post in a Word Document. Save it in a zip along with all the images and send it to you. This is a fairly common method that we have seen being used. Alternatively, you can use Gravity Forms. Create a password protected page on your site just for your guest contributors. Create a Gravity Forms there and use their advanced post fields to collect the information.

那么，您如何接受帖子？ 好吧，有几种方法。 您可以使用老式的电子邮件方法。 要求来宾作者在Word文档中撰写帖子。 将其与所有图像一起保存在zip中，然后发送给您。 这是我们已经看到的一种相当普遍的方法。 或者，您可以使用重力形式 。 在您的网站上为访客贡献者创建一个受密码保护的页面。 在此处创建重力表单，并使用其高级帖子字段来收集信息。

You can do other neat things as well like rewriting guest author name with custom fields. You can do the same thing with author bio, and make it seamlessly integrate with your design. Whatever you do, just make sure that it is future-proof.

您还可以做其他巧妙的事情，例如使用自定义字段重写来宾作者姓名 。 您可以使用author bio做同样的事情，并使它与您的设计无缝集成。 无论您做什么，只要确保它可以适应未来。

结论 (Conclusion)

We hope that we have answered all the questions. Just wanted to remind you: never ever give anyone administrator level access to your site unless you absolutely trust them. If you have any questions or would like to add your input regarding guest blogging and WordPress, then we would love to hear from you in the comments.

我们希望我们已经回答了所有问题。 只是想提醒您：除非您绝对信任他们，否则永远不要授予任何管理员级别的网站访问权限。 如果您有任何疑问或想添加有关访客博客和WordPress的输入，那么我们很乐意在评论中听取您的意见。

翻译自: https://www.wpbeginner.com/beginners-guide/how-to-effectively-attract-and-manage-guest-bloggers-in-wordpress/

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