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Do you want your articles to appear in Google answer boxes? Answer boxes are Google’s push to answer questions directly on the search results page. In this article, we will explain how to appear in Google Answer Boxes for WordPress users.
您是否希望您的文章出现在Google答案框中？ 答案框是Google推动直接在搜索结果页面上回答问题的按钮。 在本文中，我们将说明如何为WordPress用户显示在Google回答框中。
什么是Google Answer Box？ (What is a Google Answer Box?)
Google Answer box is part of Google’s Knowledge graph. It is an algorithm that tries to answer user’s questions right on the search page.
Google回答框是Google知识图表的一部分。 它是一种尝试在搜索页面上直接回答用户问题的算法。
It uses carousels, side boxes, lists, tables, and answer boxes to display the most relevant information at the top. This information is gathered from various sources and the algorithm decides which results should be displayed inside an answer box.
它使用轮播，边箱，列表，表格和答案框在顶部显示最相关的信息。 该信息是从各种来源收集的，并且算法决定应在答案框中显示哪些结果。
According to research conducted by Advanced Web Ranking, Answer boxes secure almost 32.3% CTR. This makes them immensely important for your WordPress SEO strategy.
根据“高级网页排名”进行的研究，答案框的点击率几乎达到32.3％。 这使得它们对于您的WordPress SEO策略极为重要。
Google如何在答案框中显示信息？ (How Google Displays Information in The Answer Box?)
The purpose of Answer Boxes is to offer instant gratification to the users. This works particularly well when users are looking for factual information like public figures, distances, conversion rates, scores, and similar information.
答案框的目的是为用户提供即时的满足感。 当用户正在寻找诸如公众人物，距离，转换率，得分和类似信息之类的事实信息时，这特别有用。
In such cases, if users got the exact information they needed, then they can move on and search for something else. For many queries it can just display a sidebox from the web’s most reliable knowledge sources like Wikipedia.
在这种情况下，如果用户获得了所需的确切信息，则他们可以继续前进并搜索其他内容。 对于许多查询，它只能显示来自网络最可靠的知识源(如Wikipedia)的边箱。
In a way, it might sound like Google is trying to keep all the traffic for itself. However, not all users are looking for information that Google’s knowledge graph can answer with accuracy.
在某种程度上，这听起来像Google试图自己保留所有流量。 但是，并非所有用户都在寻找Google知识图可以准确回答的信息。
If user’s keywords require an opinionated, well thought, or research based answer, then Google relies on other web sources.
如果用户的关键字需要有针对性，经过深思熟虑或基于研究的答案，则Google会依赖其他网络资源。
If you are among the top 10 results for a keyword, then you are already closer to appear in Google Answer Box.
如果您位于某个关键字的前10名结果中，那么您已经很可能出现在Google问答框中。
如何使您的页面出现在Google Answer Box中？ (How to Make Your Pages Appear in Google Answer Box?)
Google Answer Box results change quite often, and you can easily appear as the best answer by simply improving your content.
Google Answer Box的结果变化非常频繁，只需改善内容，您就可以轻松地将其视为最佳答案。
Let’s explore a number of content optimization steps that you can take to appear in the answer box.
让我们探索一些可以在答案框中显示的内容优化步骤。
在您的内容中添加简短有用的答案 (Add Short and Helpful Answers in Your Content)
The purpose of Answer Boxes is to provide quick answers. Make sure that your article answers the question as early in the article as possible.
答案框的目的是提供快速答案。 确保您的文章尽早在文章中回答了该问题。
You also need to make your answer short, concise, and easy to understand.
您还需要使您的答案简短，简洁且易于理解。
It also helps to include your keywords in the form of a question followed by the short answer.
它还有助于以问题和简短答案的形式包含关键字。
After that, feel free to add as much detail to your answer as you want. Adding more information will allow you to use the keyword throughout the article, and you can even use the same article to answer other questions your users may have about the same topic.
之后，请随时为您的答案添加尽可能多的细节。 添加更多信息将使您可以在整个文章中使用关键字，甚至可以使用同一文章来回答用户可能对同一主题有的其他问题。
优化页面的元描述 (Optimize Your Page’s Meta Description)
Meta description is a brief description explaining what your page is about. It is added in the <head> section of your site’s HTML.
元描述是对页面内容的简要说明。 它被添加到您网站HTML的<head>部分中。
You can add meta description for your articles by using a WordPress SEO plugin like Yoast SEO or All in One SEO plugin.
您可以使用WordPress SEO插件(例如Yoast SEO或All in One SEO插件)为文章添加元描述 。
Make sure that your meta description includes your target keyword. It also needs to explain what questions or topics this particular page will be answering.
确保您的元描述包含您的目标关键字。 它还需要解释该特定页面将要回答的问题或主题。
For example, our article about WordPress SEO tools and plugins uses this meta description:
例如，我们有关WordPress SEO工具和插件的文章使用以下元描述：
“Are you looking for best WordPress SEO plugin and tools to boost your SEO? Check out our list of 9 best WordPress SEO Plugins and Tools.”
“您是否在寻找最佳的WordPress SEO插件和工具来增强您的SEO？ 请查看我们的9种最佳WordPress SEO插件和工具列表。”
Here is how it appears in the answer box.
这是它在答案框中的显示方式。
利用列表，表格，目录 (Utilize Lists, Tables, Table of Contents)
Users love properly formatted content because it helps them quickly get the information they need. That’s why websites like list25 are so popular. They publish informative content in a viral listicle format that is easier to consume and share.
用户喜欢格式正确的内容，因为它可以帮助他们快速获取所需的信息。 这就是为什么list25这样的网站如此受欢迎的原因。 他们以病毒列表格式发布信息内容，更易于使用和共享。
Google understands that and tends to highlight the websites that use formatting to make content consumption easier for users.
Google了解这一点，并倾向于突出使用格式的网站，以使用户更容易使用内容。
This includes:
这包括：
- use tables to list items. 使用表格列出项目的页面。
- How to articles that use step by step instructions. 如何使用分步说明的文章。
- Top lists that simply just list items. 仅列出项目的顶部列表。
- table of contents 目录的冗长文章
- and more. 和更多。
This does not mean that you must always use one of these formats to write your articles. However, if using formatting can help your users get to the information quickly, then use it.
这并不意味着您必须始终使用这些格式之一来撰写文章。 但是，如果使用格式可以帮助您的用户快速获取信息，请使用它。
通过数据驱动决策优化内容 (Optimize Content with Data Driven Decisions)
Data is the most important thing you need for an effective content strategy. This is where Google Analytics comes in. It helps you understand your audience and plan accordingly.
数据是有效的内容策略所需要的最重要的内容。 这就是Google Analytics(分析)的用武之地。它可以帮助您了解您的受众并进行相应的计划。
You will need MonsterInsights to properly track user engagement in WordPress. It is the best Google Analytics plugin in the market, and it will help you learn where your users are coming from, and what they do while they are on your site.
您将需要MonsterInsights来正确跟踪WordPress中的用户参与度 。 它是市场上最好的Google Analytics(分析)插件，它将帮助您了解用户的来源以及他们在您网站上时的行为。
These stats provide you a clear picture of what’s already working on your website. You can then expand on it and make informed decisions for better SEO.
这些统计信息为您提供了网站上已有工作的清晰画面。 然后，您可以对其进行扩展并做出明智的决策，以实现更好的SEO。
遵循SEO最佳做法 (Follow SEO Best Practices)
Apart from answering the user questions, you also need to make sure that Google can find your page and understand it just as easily.
除了回答用户问题之外，您还需要确保Google可以轻松找到并了解您的页面。
This means you still need to optimize your posts for SEO just like you would normally do.
这意味着您仍然需要像平时一样优化SEO的帖子 。
- Include your keywords in SEO title, description, and keywords. 在SEO标题，描述和关键字中包括您的关键字。
- Add your focus keyword in content and sub-headings in your article. 在文章的内容和子标题中添加您的重点关键字。
- categories and tags.类别和标签 。
- Make sure there is enough content to cover the topic. 确保有足够的内容覆盖该主题。
- Make internal linking a habit and link to your other posts and pages 使内部链接成为一种习惯，并链接到您的其他帖子和页面
- Add title and alt tags to your images.
- 在图像中添加标题和alt标签 。
Google回答框值得吗？ (Are Google Answer Boxes Worth The Effort?)
Yes, absolutely. As we mentioned earlier the click-through rate for results in the answer box is way higher. Depending on the topic and your content, it could go as high as 51.2%.
是的，一点没错。 正如我们前面提到的，答案框中结果的点击率更高。 根据主题和您的内容，它可能高达51.2％。
However, we do not recommend you overthink it. The purpose of Answer boxes is to help users find information quickly. If you focus on answering questions through helpful and informative content, then search results will start picking it up.
但是，我们不建议您过分考虑。 答案框的目的是帮助用户快速找到信息。 如果您专注于通过有用且内容丰富的内容回答问题，那么搜索结果将开始被接受。
Google’s search features are always changing. There are no shortcuts that will help you win forever. Building your website as an authority / reliable source of useful information will help you win in the long run.
Google的搜索功能一直在变化。 没有捷径可以帮助您永远赢。 从长远来看，将网站建设为权威/可靠的有用信息源将帮助您赢得成功。
We hope this article helped you learn how to appear in Google Answer Boxes. You may also want to see our list of the must-have WordPress plugins that will help you take your website to the next level.
我们希望本文能帮助您学习如何出现在Google问答框中。 您可能还希望查看我们的必备WordPress插件列表，这些列表将帮助您将网站提升到一个新的水平。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
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