wordpress创建_如何使用WordPress创建在线课程(正确的方法)

wordpress创建

Did you know that you can create a successful online course with WordPress?

您是否知道可以使用WordPress创建成功的在线课程?

Selling online courses is a popular online business idea that you can start with a very small investment and no technical knowledge.

出售在线课程是一种流行的在线商业想法 ,您可以从很少的投资开始,无需任何技术知识。

WordPress plugins make it easy for you to create an online course without writing any code!

WordPress插件使您无需编写任何代码即可轻松创建在线课程!

Whether you’re looking to create an online course to sell or simply add an online course for your existing students, this article is for you!

无论您是要创建在线课程来出售还是只是为现有学生添加在线课程,本文都适合您!

In this guide, we will show you how to easily create an online course in WordPress. We will also show you how to make money from it and make your online course a success.

在本指南中,我们将向您展示如何轻松地在WordPress中创建在线课程。 我们还将向您展示如何从中获利,并使在线课程取得成功。

Easily creating an online course in WordPress

Here are the steps we will cover to help you create an online course with WordPress:

以下是我们将帮助您使用WordPress创建在线课程的步骤:

Ready? Let’s get started.

准备? 让我们开始吧。

您需要什么来创建/销售在线课程? (What Do You Need to Create / Sell an Online Course?)

You will need the following things to create an online course.

您需要满足以下条件,才能创建在线课程。

  • domain name. This will be your website’s address (Example, wpbeginner.com).域名 。 这将是您网站的地址(例如,wpbeginner.com)。
  • WordPress hosting account. This is where your website’s files are stored.WordPress托管帐户。 这是您网站文件的存储位置。
  • LMS plugin) to create and manage courses.LMS插件 ),用于创建和管理课程。
  • Your undivided attention for the next 45 minutes.

    接下来的45分钟您将全神贯注。

You can build an online course with WordPress in less than an hour, and we’ll walk you through every step of the process.

您可以在不到一个小时的时间内使用WordPress构建在线课程,我们将引导您完成该过程的每个步骤。

Let’s get started.

让我们开始吧。

步骤1.建立您的WordPress网站 (Step 1. Setting up Your WordPress Website)

There are plenty of website builders that you can use to build your website. However, we always recommend WordPress because it offers you the flexibility and freedom to take your website in any direction you want.

您可以使用许多网站构建器来构建网站。 但是,我们始终建议使用WordPress,因为它为您提供了向着您想要的任何方向访问网站的灵活性和自由度。

There are two types of WordPress, and often beginners end up confusing them.

WordPress有两种类型,通常初学者最终会混淆它们。

First, there is WordPress.com which is a hosting service, and then you have the original WordPress.org also known as self-hosted WordPress. See our guide on the difference between WordPress.com vs WordPress.org.

首先,有WordPress.com作为托管服务,然后您拥有原始的WordPress.org,也称为自托管WordPress。 请参阅我们的指南,了解WordPress.com与WordPress.org之间的区别。

We recommend using WordPress.org because it gives you access to all the WordPress features that you’ll need.

我们建议使用WordPress.org,因为它使您可以访问所需的所有WordPress功能。

To start a self-hosted WordPress.org website, you’ll need a domain name ($14.99 / year), WordPress hosting ($7.99 / month), and SSL certificate to accept online payments ($69.99 / year).

要启动自托管的WordPress.org网站,您需要一个域名(14.99美元/年),WordPress托管(7.99美元/月)和SSL证书以接受在线付款(69.99美元/年)。

This is quite a lot of startup money.

这是一笔相当多的启动资金。

Luckily, Bluehost, an officially recommended WordPress hosting provider, has agreed to offer our users a free domain name, free SSL certificate, and a 60% discount on web hosting. Basically, you can get started for $2.75 per month.

幸运的是,官方推荐的WordPress托管提供商Bluehost已同意向我们的用户提供免费域名,免费SSL证书和网络托管60%的折扣。 基本上,您每月只需支付2.75美元即可开始使用。

→ Click Here to Claim This Exclusive Bluehost Offer ←

→单击此处要求此Bluehost独家优惠←

After purchasing hosting, head over to our guide on how to create a WordPress website for step by step set up instructions.

购买托管服务后,请转到我们的指南, 了解如何创建WordPress网站以逐步进行设置说明。

步骤2。安装和设置LearnDash LMS插件 (Step 2. Install and Setup LearnDash LMS Plugin)

Now that your WordPress website is ready, the next step is to install and setup a Learning Management System add-on. This will allow you to create your online course and add it to your website.

现在您的WordPress网站已准备就绪,下一步是安装和设置学习管理系统附加组件。 这将允许您创建在线课程并将其添加到您的网站。

First, you need to install and activate the LearnDash plugin. For more details, see our step by step guide on how to install a WordPress plugin.

首先,您需要安装并激活LearnDash插件。 有关更多详细信息,请参阅有关如何安装WordPress插件的分步指南。

LearnDash is the best LMS plugin for WordPress. It is an all-in-one solution with complete course management, lesson plans, quizzes, assignments, course progression, and more.

LearnDashWordPress最好的LMS插件 。 它是一个完整的解决方案,具有完整的课程管理,课程计划,测验,作业,课程进度等。

Upon activation, you need to visit LearnDash LMS » Settings page and click on the LMS License tab to enter your email address and the license key.

激活后,您需要访问LearnDash LMS»设置页面,然后单击LMS许可证选项卡以输入您的电子邮件地址和许可证密钥。

LearnDash license

Once you have entered the information, click on the ‘Update License’ button to store your settings.

输入信息后,单击“更新许可证”按钮以存储您的设置。

Next, you need to switch to the ‘PayPal Settings’ tab. This is where you will enter your PayPal information to receive online payments and sell your course.

接下来,您需要切换到“ PayPal设置”标签。 在这里,您将输入您的PayPal信息以接收在线付款并出售您的课程。

PayPal settings

Don’t forget to click on the ‘Save’ button to store your settings.

不要忘记点击“保存”按钮来保存您的设置。

LearnDash also has Stripe and 2Checkout payment gateways available as Addons. You can install those if you don’t want to use PayPal.

LearnDash还具有Stripe和2Checkout付款网关,可作为附件使用。 如果您不想使用PayPal,则可以安装它们。

We will cover more powerful options for selling your online course with WordPress later in this article.

我们将在本文后面介绍使用WordPress出售在线课程的更强大的选择。

Once you have configured the basic settings, your LearnDash LMS plugin is ready to go, and you can start creating courses.

配置完基本设置后,LearnDash LMS插件就可以使用了,您可以开始创建课程了。

步骤3.创建您的第一门课程 (Step 3. Creating Your First Course)

LearnDash makes it super easy to create and manage online courses.

LearnDash使创建和管理在线课程变得非常容易。

First, you need to visit LearnDash LMS » Courses page and then click on the ‘Add New’ button.

首先,您需要访问LearnDash LMS»课程页面,然后单击“添加新”按钮。

Add new course

This will bring you to the ‘Add New Course’ screen. You will need to start by providing a title for your course and then adding a detailed description.

这将带您进入“添加新课程”屏幕。 您首先需要为课程提供标题,然后添加详细说明。

Adding new course page

You can use the post editor blocks to create a beautiful course page. You can also add course categories / tags, and a featured image also known as course thumbnail.

您可以使用帖子编辑器块来创建漂亮的课程页面。 您还可以添加课程类别/标签 ,以及特色图像,也称为课程缩略图。

Next, you need to switch to the ‘Settings’ tab on the course editor. This is where you can set different options for the course including price, status, etc.

接下来,您需要切换到课程编辑器上的“设置”标签。 您可以在此处为课程设置不同的选项,包括价格,状态等。

Course settings

Scroll down to the course access settings and from there you can set the course status. You can make a course open and publicly available, free, buy now, recurring, or closed.

向下滚动到课程访问设置,然后从那里可以设置课程状态。 您可以将课程设为开放并公开,免费,立即购买,重复或关闭。

Control course access

Selecting ‘Buy now’ will allow you to set a one-time price for your course. The recurring option will allow you to charge enrollees on a recurring basis. You’d be able to set a price and duration for the recurring payment.

选择“立即购买”将使您可以为课程设置一次性价格。 定期选项将使您可以定期向登记人员收费。 您可以为定期付款设置价格和期限。

Below that, you can select course pre-requisites, points, access expiration, and alter access list options.

在此之下,您可以选择课程的先决条件,要点,访问权到期和更改访问权列表选项。

Control course options

Once you are satisfied with your course options, you can click on the save or publish button to make your course publicly available.

对课程选项感到满意后,您可以单击“保存”或“发布”按钮以公开显示您的课程。

You can click on the preview button to see your course in action.

您可以单击预览按钮来查看您的课程。

步骤4.将课程添加到课程中 (Step 4. Adding Lessons to Your Course)

Now that you have created your first course. It’s time to add lessons to the course. LearnDash allows you to create highly interactive lessons and then add them to your online course.

现在,您已经创建了第一门课程。 是时候添加课程内容了。 LearnDash允许您创建高度互动的课程,然后将其添加到您的在线课程中。

There are two ways that you can add lessons and other course content with LearnDash.

您可以通过两种方式使用LearnDash添加课程和其他课程内容。

The first one is by switching to the ‘Builder’ tab in the course editor. From here you can add lessons, topics, and quizzes to your course.

第一个是通过切换到课程编辑器中的“生成器”选项卡。 在这里,您可以向课程中添加课程,主题和测验。

The course builder in LearnDash

Simply click on the ‘Add Lesson’ button to add a new lesson to your course. This allows you to quickly create a course outline.

只需单击“添加课程”按钮即可将新课程添加到您的课程中。 这使您可以快速创建课程大纲。

The other method is to simply head over to LearnDash LMS » Lessons page and click on the Add New button.

另一种方法是直接转到LearnDash LMS»课程页面,然后单击添加新按钮。

Add new lesson

This will bring you to the lesson editor. First, you need to provide a title for your lesson and then you can start adding lesson content.

这将带您到课程编辑器。 首先,您需要为课程提供标题,然后才能开始添加课程内容。

Creating a lesson in LearnDash

You can utilize all the usual post editing features. You can add images, galleries, embed videos, and create beautiful content layouts using cover images, columns, and other features.

您可以利用所有通常的后期编辑功能 。 您可以添加图像,画廊, 嵌入视频 ,并使用封面图像 ,列和其他功能创建漂亮的内容布局。

Once you are satisfied with the lesson content, switch to the ‘Settings’ tab.

对课程内容满意后,请切换到“设置”标签。

Lesson settings

First, you will see the options to control lesson support material, progression, assignment uploads, and lesson timer. Each option has a support icon next to it explaining what it does.

首先,您将看到用于控制课程支持材料,进度,作业上传和课程计时器的选项。 每个选项旁边都有一个支持图标,说明其功能。

Scroll down to the ‘Lesson Access Settings’ section. From here, you can associate the lesson to your course and control when users can access it.

向下滚动到“课程访问设置”部分。 在这里,您可以将课程与课程相关联,并控制用户何时可以访问课程。

Lesson access

Using Drip Content Functionality

使用滴灌内容功能

LearnDash LMS comes with powerful drip content functionality. This means instead of giving away all course materials at once, you can gradually release them.

LearnDash LMS具有强大的滴灌内容功能。 这意味着您可以逐渐释放它们,而不是立即分发所有课程材料。

In the lesson access control settings, you can choose the ‘Enrollment-Based’ option and select the number of days.

在课程访问控制设置中,您可以选择“基于注册”选项,然后选择天数。

Drip control course content and lessons

Once you are satisfied with the lesson, you can click on the publish button to save your lesson.

对课程满意后,您可以单击“发布”按钮以保存您的课程。

Your lesson will now automatically appear on the course page below course details. You can repeat the process to add more lessons to your course.

现在,您的课程将自动显示在课程页面中课程详细信息下方。 您可以重复此过程以向课程中添加更多课程。

You can also break down an individual lesson into topics. Simply go to LearnDash LMS » Topics page and click on the ‘Add New’ button to add a topic.

您还可以将单个课程分解为主题。 只需转到LearnDash LMS»主题页面,然后单击“添加新”按钮即可添加主题。

Creating a topic is similar to creating a lesson. Instead of associating it to a course, you will just need to associate it to a lesson.

创建主题类似于创建课程。 您只需要将其与课程相关联,而不是将其与课程相关联。

Adding topics to the lesson
步骤5.将测验和作业添加到您的在线课程 (Step 5. Adding Quizzes and Assignments to Your Online Course)

Quizzes and assignments allow you to offer an interactive learning experience. LearnDash comes fully equipped with dynamic quizzes and assignments that you can add to your course and lessons.

测验和作业可让您提供交互式学习体验。 LearnDash完全配备了动态测验和作业,您可以将其添加到课程和课程中。

You can make the quizzes and assignments required for your users before they can progress to the next lesson or course. You can also review assignments and give feedback to students.

您可以为用户进行所需的测验和作业,然后他们才能进入下一堂课或课程。 您还可以查看作业并向学生提供反馈。

Let’s start with quizzes first.

让我们先从测验开始。

Creating Quizzes in LearnDash

在LearnDash中创建测验

To add a quiz, you need to visit LearnDash LMS » Quizzes page and click on the Add New button.

要添加测验,您需要访问LearnDash LMS»测验页面,然后单击添加新按钮。

Add quizzes

First, you will need to provide a title and description for your quiz.

首先,您需要为测验提供标题和描述。

Creating the quiz page

After that, you need to switch to the settings tab and associate your quiz to a course, lesson, or topic.

之后,您需要切换到“设置”标签,并将测验与课程,课程或主题相关联。

Quiz settings

Below that you will find options to set quiz pre-requisites, marks, certificates, and display settings.

在其下,您将找到用于设置测验先决条件,标记,证书和显示设置的选项。

Quiz display settings

Once you are done, click on the save or publish button to save your quiz.

完成后,单击“保存”或“发布”按钮以保存测验。

Your quiz is empty at the moment. Let’s change that by adding some questions to it. Head over to LearnDash LMS » Questions page and click on the Add New button.

您的测验目前为空。 让我们通过添加一些问题来更改它。 转到LearnDash LMS»问题页面,然后单击添加新按钮。

Add new question

This will bring you to the question editor. First, you need to provide a title which could also be the question itself. Below that, you can provide a little description of the question.

这将带您到问题编辑器。 首先,您需要提供一个标题,也可以是问题本身。 在此之下,您可以提供问题的一些描述。

Question title and description

From the right column, you need to choose the answer type for your question. Depending on the answer type, the options for your question will change.

在右列中,您需要选择问题的答案类型。 根据答案类型,您问题的选项将更改。

Select an answer type

After that, you can enter answer choices. You will also be able to select what message to show on the correct answer.

之后,您可以输入答案选项。 您还可以选择要在正确答案上显示的消息。

Once you are done, switch to the Settings tab and associate your question to the quiz you created earlier.

完成后,切换到“设置”选项卡,并将您的问题与之前创建的测验相关联。

Add question to the quiz

Don’t forget to click on the save button before you move onto add another question.

在继续添加其他问题之前,请不要忘记单击保存按钮。

Feel free to add as many questions as you need for your quiz.

随意添加您需要的尽可能多的问题来进行测验。

Enable Assignments in LearnDash

在LearnDash中启用分配

You can easily add assignments by editing a lesson and going to the lesson options area. You need to check the box next to upload assignment option.

您可以通过编辑课程并转到“课程选项”区域来轻松添加作业。 您需要选中上传分配选项旁边的框。

Assignment uploads

After that, you can provide the assignment instructions in your lesson. At the end of the lesson, users will see an option to upload their assignment.

之后,您可以在课程中提供作业说明。 在课程结束时,用户将看到一个选项,可以上传他们的作业。

Upload your assignment

Once users have uploaded their assignments, you can view them by visiting LearnDash LMS » Assignments page.

用户上传任务后,您可以通过访问LearnDash LMS»任务页面来查看它们。

Manage Assignments

From this page, you can edit assignments, approve them, or give comments on submitted assignments.

在此页面上,您可以编辑,批准作业或对已提交的作业发表评论。

第6步:提供课程结业证书 (Step 6. Giving Certificates on Course Completion)

LearnDash allows you to automatically give certificates upon completion of a course. However, creating a certificate in LearnDash requires some basic knowledge of HTML.

LearnDash使您可以在完成课程后自动颁发证书。 但是,在LearnDash中创建证书需要HTML的一些基本知识。

First, you will need a certificate image file. This is basically the background image you want to use for your certificates.

首先,您将需要一个证书映像文件。 这基本上是您要用于证书的背景图像。

You can find certificate templates on free image creating websites like Canva. Once you find a template that you like, simply delete all text from it and download it to your computer.

您可以在免费图片创建网站(例如Canva)上找到证书模板。 找到所需模板后,只需删除其中的所有文本,然后将其下载到计算机即可。

Select certificate image

Next, you need to visit LearnDash LMS » Certificates page and click on the ‘Add New’ button.

接下来,您需要访问LearnDash LMS»证书页面 ,然后单击“添加新”按钮。

Add new certificate

This will bring you to the certificate edit screen. From here you need to set the background image you downloaded earlier as the featured image.

这将带您进入证书编辑屏幕。 在这里,您需要将先前下载的背景图像设置为特色图像。

After that, you need to use the Visual editor and click on the shortcodes button to add LearnDash metadata into the certificate. Using the shortcodes, you can add the course title, user name, and other data.

之后,您需要使用Visual编辑器,然后单击简码按钮以将LearnDash元数据添加到证书中。 使用简码,您可以添加课程标题,用户名和其他数据。

Editing certificate in LearnDash

Once you are satisfied with the certificate, you need to publish it.

对证书满意后,就需要发布它。

Next, you need to associate the certificate to a course, lesson, or quiz. For example, you can issue the certificate on completion of a course, submitting a quiz, or finishing a lesson.

接下来,您需要将证书与课程,课程或测验关联。 例如,您可以在课程完成,提交测验或完成课程后颁发证书。

To add the certificate, simply edit the course, quiz, or lesson and switch to the settings tab. From here you can select the certificate you just created.

要添加证书,只需编辑课程,测验或课程,然后切换到“设置”标签。 在这里,您可以选择刚刚创建的证书。

Associate certificate to your course
第7步。销售功能更强大的在线课程 (Step 7. Selling Your Online Course with More Powerful Features)

Both LearnDash and WordPress are super flexible. This allows you to use them with any other tools to grow your business and reach more users.

LearnDash和WordPress都非常灵活。 这使您可以将它们与其他任何工具结合使用来发展业务并吸引更多用户。

For example, if you want to create a powerful membership site / community that offers other features and perks along with courses, then you can use LearnDash with MemberPress.

例如,如果您想创建一个功能强大的会员站点 /社区,以提供其他功能和特权以及课程,则可以将LearnDash与MemberPress一起使用。

MemberPress is the best WordPress membership plugin because it offers more granular permission / subscription control.

MemberPress最好的WordPress成员资格插件,因为它提供了更细化的权限/订阅控制。

It comes with a powerful payment system that will allow you to grow your business more efficiently.

它带有强大的付款系统,可让您更有效地发展业务。

Alternatively, if you want to sell other items like physical goods related to your course, swags, etc, then you can use WooCommerce to manage payments and orders. This will let you build a proper online store for your website.

另外,如果您想出售其他商品,例如与您的课程,赃物等相关的实物商品,则可以使用WooCommerce管理付款和订单。 这将使您为您的网站建立合适的在线商店

步骤8.推广您的在线课程 (Step 8. Promoting Your Online Course)

WordPress and LearnDash make it super easy to build and manage your online course.

WordPress和LearnDash使构建和管理您的在线课程变得超级容易。

The other advantage of WordPress is that it also makes it easier for you to promote your online course and make money online.

WordPress的另一个优点是,它还使您更轻松地推广在线课程并在线赚钱。

Let’s take a look at few ways to promote your online course and make it successful.

让我们看一下推广在线课程并使其成功的几种方法。

1. Choose a LearnDash ready WordPress Theme

1.选择一个支持LearnDash的WordPress主题

Themes control the appearance of your WordPress site, and there are thousands of free WordPress themes on the market. However, not all of them are made for selling an online course.

主题控制着WordPress网站的外观,市场上有成千上万个免费的WordPress主题。 但是,并非所有这些软件都是用于销售在线课程的。

For that, you will need a WordPress theme optimized for making more sales and increase conversions. You would also be looking for a mobile responsive theme that works well with LearnDash.

为此,您将需要一个经过优化的WordPress主题,以实现更多销售并增加转化。 您还将寻找一种适合LearnDash的移动响应主题。

Our first recommendation would be the Astra theme. This incredibly powerful WordPress theme is tested to work well with LearnDash, and it is highly optimized for conversions / sales.

我们的第一个建议是Astra主题 。 经过测试,这个功能强大的WordPress主题可与LearnDash很好地配合使用,并且针对转化/销售进行了高度优化。

Astra LearnDash

Choosing the Astra Pro version will also give you access to their LearnDash module. This gives you additional features to promote your online course and encourage more sign-ups.

选择Astra Pro版本还将使您能够访问其LearnDash模块。 这为您提供了其他功能,以促进您的在线课程并鼓励更多的注册。

We would also recommend you to check out the following themes (all of them work with LearnDash).

我们还建议您检查以下主题(所有主题均与LearnDash配合使用)。

  • OceanWP – A highly versatile WordPress theme with easy customization options. OceanWP –高度灵活的WordPress主题,带有简单的自定义选项。
  • Academy Pro – Made by Academy Pro –由StudioPress and powered by Genesis theme framework, this theme is made specifically for selling online courses. StudioPress制作,并由Genesis主题框架提供支持,该主题专门用于销售在线课程。
  • Divi – Divi comes with powerful drag and drop page builder and dozens of ready made designs to easily get started. Divi – Divi带有强大的拖放页面生成器和数十种现成的设计,可以轻松上手。

2. Create Landing Pages for Your Online Courses

2.为您的在线课程创建登录页面

Your WordPress theme would be able to help you create a highly engaging website. However, you may need to quickly create landing pages to describe course details, showcase instructors, highlight special offers, etc.

您的WordPress主题将能够帮助您创建一个引人入胜的网站。 但是,您可能需要快速创建目标页面来描述课程详细信息,展示教练,突出显示特价优惠等。

For that, you’ll need Beaver Builder. It is the best WordPress page builder and allows you to create professional landing page layouts without writing any code.

为此,您需要Beaver Builder 。 它是最好的WordPress页面构建器 ,可让您无需编写任何代码即可创建专业的目标页面布局。

Beaver Builder

For detailed instructions, see our guide on how to create custom page layouts in WordPress.

有关详细说明,请参阅有关如何在WordPress中创建自定义页面布局的指南。

3. Learn The SEO Basics

3.学习SEO基础知识

Search engines are the #1 traffic source for most websites on the internet. This is why you’ll need to learn how to make your online course website rank higher in search engines.

搜索引擎是互联网上大多数网站的第一大流量来源。 这就是为什么您需要学习如何使您的在线课程网站在搜索引擎中排名更高的原因。

With the help of WordPress plugins and some basic SEO best practices, you’d be easily able to compete with the big guys.

借助WordPress插件和一些基本的SEO最佳实践,您将能够轻松与大型企业竞争。

To learn more, see our complete WordPress SEO guide for beginners with step by step instructions.

要了解更多信息,请参阅针对初学者的完整WordPress SEO指南 ,并提供分步说明。

4. Track Marketing Data

4.跟踪营销数据

A lot of beginners develop their marketing strategy based on guesswork. You don’t have to do that when you can get actual data to make informed decisions.

许多初学者都基于猜测来制定他们的营销策略。 当您可以获得实际数据来做出明智的决策时,就不必这样做。

For that, you’ll need MonsterInsights. It helps you install Google Analytics and see human-readable reports inside your WordPress dashboard.

为此,您需要MonsterInsights 。 它可以帮助您安装Google Analytics(分析)并在WordPress仪表板内查看易于阅读的报告。

You can see where your visitors are coming from, what they do on your website, your most popular pages, and more. You can then improve your website to improve your conversions and boost sales.

您可以查看访问者来自何处,他们在您网站上的工作,最受欢迎的页面等等。 然后,您可以改善您的网站,以提高转化率并提高销售量。

5. Start Building an Email List

5.开始建立电子邮件列表

After a while, you would notice that most visitors who come to your website don’t sign up for your online course. The problem is that you would not be able to reach out to those users once they leave your website.

一段时间后,您会发现大多数访问您网站的访问者都没有注册您的在线课程。 问题是,一旦这些用户离开您的网站,您将无法联系他们。

To address this, you need to start an email newsletter. This way you would be able to collect email addresses and reach out to those users and bring them back to your website.

要解决此问题,您需要启动电子邮件通讯 。 这样,您将能够收集电子邮件地址并与这些用户联系,并将其带回您的网站。

We recommend using Constant Contact or ConvertKit.

我们建议使用Constant ContactConvertKit

6. Convert Website Visitors into Subscribers and Customers

6.将网站访问者转换为订户和客户

Most visitors who come to your website will leave without enrolling into your online course. This is why it’s important to convert those abandoning visitors into subscribers or paying customers.

大部分访问您网站的访问者都会离开而无需注册您的在线课程。 这就是为什么将那些放弃访问者转化为订阅者或付费客户的原因很重要。

This is called conversion optimization.

这称为转换优化。

The best tool for the job is OptinMonster. It is the best conversion optimization software on the market and helps you grow your business with more leads and sales.

最好的工具是OptinMonster 。 它是市场上最好的转化优化软件,可帮助您通过更多的潜在客户和销售量来发展您的业务。

For more details, see our guide on how to convert website visitors into customers.

有关更多详细信息,请参见有关如何将网站访问者转化为客户的指南

Need even more tools? See our complete list of the best tools to grow your WordPress website like a total pro.

需要更多工具吗? 请参阅我们的最佳工具的完整列表,以使您的WordPress网站像专业人士一样成长

We hope this article helped you easily create a successful online course in WordPress. You may also want to see our tips on grow your business online without a lot of money.

我们希望本文能帮助您轻松地在WordPress中创建成功的在线课程。 您可能还想看看我们的在线赚钱业务秘诀。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章,请订阅我们的YouTube频道 WordPress视频教程。 您也可以在TwitterFacebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-create-online-course-in-wordpress/

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