轻松销售数字产品的7个最佳平台（比较）

Do you want to sell digital products online? Perhaps you’re planning to create ebooks, online courses, software, or something else entirely.

您想在线销售数字产品吗？ 也许您正计划创建电子书，在线课程，软件或其他全部内容。

Regardless of which type of digital product you create, you will need an easy to use platform to sell your digital products and deliver them to your customers.

无论您创建哪种类型的数字产品，您都需要一个易于使用的平台来出售数字产品并将其交付给客户。

In this article, we will share the best platforms to sell digital products online. As we go through them, we’ll explain their pros and cons to help you choose the best option for your needs.

在本文中，我们将分享最佳的在线销售数字产品平台。 在研究他们时，我们将解释他们的优缺点，以帮助您选择最适合自己需要的选项。

为什么需要一个销售数字产品的平台 (Why You Need a Platform to Sell Digital Products)

If you are selling a single product, then you can probably create a contact form and accept credit card payments using Stripe or PayPal.

如果您只销售一种产品，则可以创建联系表格并使用Stripe或PayPal 接受信用卡付款 。

However, if you are selling multiple products and need an efficient way for users to access downloads, then you need a proper platform to sell digital products.

但是，如果您要销售多种产品，并且需要一种有效的方式让用户访问下载内容，那么您就需要一个合适的平台来销售数字产品。

These platforms provide you with all the features you’ll need to grow your online business, including:

这些平台为您提供了发展在线业务所需的所有功能，包括：

• Easy ways to accept payments using multiple payment methods
  使用多种付款方式接受付款的简便方法
• Deliver product downloads to the customers
  将产品下载交付给客户
• You can provide an account management area for customers
  您可以为客户提供一个帐户管理区域
• You can sell subscriptions based access to downloads
  您可以出售基于订阅的下载权限
• You can offer courses, lessons, quizzes, etc.
  您可以提供课程，课程，测验等。
• Built-in tools to display and promote products on your website
  内置工具可在您的网站上显示和推广产品

That being said, let’s take a look at some of the best platforms to sell digital and downloadable products online.

话虽如此，让我们看一些在线销售数字和可下载产品的最佳平台。

1. MemberPress (1. MemberPress)

MemberPress is the best WordPress membership plugin. It allows you to sell subscriptions and easily control access to different parts of your website.

MemberPress是最好的WordPress会员插件 。 它允许您出售订阅并轻松控制对网站不同部分的访问。

You can create subscriptions for your digital or downloadable products, so customers can access them from their accounts after purchasing the membership.

您可以为数字产品或可下载产品创建订阅，以便客户在购买会员资格后可以从其帐户访问它们。

Pros

优点

MemberPress integrates with major payment gateways like PayPal, Stripe, and Authorize.net. It also integrates with email marketing services like Constant Contact, ConvertKit, and others.

MemberPress与主要的支付网关(如PayPal，Stripe和Authorize.net)集成。 它还与电子邮件营销服务(如Constant Contact ， ConvertKit等)集成。

You can use MemberPress to create as many members only pages or sections on your site. You could deliver your paid content in the form of posts, pages, or downloads that are accessed through a protected “members only” page.

您可以使用MemberPress在网站上创建尽可能多的仅成员页面或部分。 您可以通过受保护的“仅限会员”页面访问的帖子，页面或下载形式提供付费内容。

There’s no limit to how many different membership levels you can set up in MemberPress. You can define these however you like.

您可以在MemberPress中设置多少个不同的会员级别没有限制。 您可以随意定义它们。

Most people find MemberPress fairly easy to use. If you get stuck, just check out the step by step instructions in our ultimate guide to creating a WordPress membership site.

大多数人发现MemberPress相当易于使用。 如果您遇到困难，只需查看我们创建WordPress会员站点的最终指南中的分步说明。

MemberPress allows for one-off payments or recurring memberships. You can even set up a free trial membership, create coupon codes to offer discounts, or release drip content to convert more sales.

MemberPress允许一次性付款或定期会员资格。 您甚至可以设置免费试用会员资格，创建优惠券代码以提供折扣，或发布点滴内容以转化更多的销售额。

There are loads of reports available, so you can see which products and membership levels are selling well.

有大量报告可用，因此您可以查看哪些产品和会员级别卖得很好。

You can use MemberPress with any WordPress theme, but we recommend the following WordPress membership themes since they look beautiful. It can also be easily integrated with other WordPress plugins.

您可以将MemberPress与任何WordPress主题一起使用，但是我们建议以下WordPress成员资格主题，因为它们看起来很漂亮。 它也可以轻松地与其他WordPress插件集成。

Cons

缺点

MemberPress is geared towards sellings subscriptions and memberships and may not be well-suited for businesses that just want to sell one-off downloads.

MemberPress的目标是销售订阅和会员资格，可能不适合只想出售一次性下载内容的企业。

MemberPress is incredibly powerful and flexible. You may need to read their getting started tutorials to familiarize yourself with all the features.

MemberPress强大而灵活。 您可能需要阅读他们的入门教程，以熟悉所有功能。

Pricing

价钱

MemberPress costs $149 at the Basic level which is enough for most users who’re just getting started. You can upgrade to their Plus or Pro plan unlock other powerful features.

MemberPress的基本费用为149美元，对于大多数刚开始使用的用户来说已经足够了。 您可以升级到他们的Plus或Pro计划，以解锁其他强大功能。

2. WooCommerce (2. WooCommerce)

WooCommerce is the best eCommerce platform in the world. It’s a free WordPress plugin, and you can use it to sell both physical and digital products.

WooCommerce是世界上最好的电子商务平台 。 它是一个免费的WordPress插件 ，您可以使用它来销售物理和数字产品。

Pros

优点

• WooCommerce itself is free, but you’ll need a WordPress website which requires a domain name and web hosting.
• WooCommerce本身是免费的，但是您需要一个WordPress网站 ，该网站需要域名和虚拟主机。
• You can use it to sell both physical goods as well as digital products.
  您可以使用它来销售实物商品和数字产品。
• WooCommerce plugins and extensions that you can use and many of them are free, or have a free version.WooCommerce插件和扩展 ，其中许多都是免费的，或者具有免费版本。
• There are plenty of beautiful WooCommerce templates that will make your store look professional and boost sales.
• 有许多漂亮的WooCommerce模板 ，这些模板可以使您的商店看起来专业，并可以促进销售。
• WooCommerce has dozens of payment gateways available as add-ons including all the top payment services.
  WooCommerce有数十个付款网关可作为附件使用，包括所有顶级付款服务。

Cons

缺点

• WooCommerce can seem a little overwhelming at times as there are so many options.
  WooCommerce有时似乎有点不知所措，因为有很多选择。
• eCommerce website costs. However, you can easily control it by using free options whenever possible.电子商务网站成本 。 但是，只要有可能，您就可以使用免费选项轻松控制它。

Pricing

价钱

Although WooCommerce itself is free, you might want to pay to add extra functionality. That might mean buying some premium plugins or a premium WooCommerce theme.

尽管WooCommerce本身是免费的，但您可能需要付费才能添加额外的功能。 这可能意味着购买一些高级插件或高级WooCommerce主题。

We recommend using either Bluehost or SiteGround because they offer the best WooCommerce hosting at affordable rates. After that you can follow our complete WooCommerce tutorial to get started.

我们建议使用Bluehost或SiteGround，因为它们以可承受的价格提供了最好的WooCommerce托管 。 之后，您可以按照我们完整的WooCommerce教程上手。

3. LearnDash (3. LearnDash)

LearnDash is the best LMS (Learning Management System) plugin for WordPress plugin. It allows you to easily sell online courses on your website.

LearnDash是适用于WordPress插件的最佳LMS(学习管理系统)插件。 它使您可以轻松地在您的网站上出售在线课程。

Pros

优点

• LearnDash supports a huge range of pricing models. These include one time sales, subscriptions, memberships, bundles, and more.
  LearnDash支持各种定价模型。 其中包括一次性销售，订阅，会员资格，捆绑销售等等。
• There’s lots of help available, including video tutorials, community forums, and documentation. There’s also a support team.
  有很多可用的帮助，包括视频教程，社区论坛和文档。 还有一个支持团队。
• If you’re running an online course, you’ll find loads of helpful features. These include certificates and badges that you can use as incentives for your students.
  如果您正在运行在线课程，则会发现许多有用的功能。 其中包括证书和徽章，您可以将其用作激励学生的方式。
• You can create your own forums, specific to your courses, so that students can interact with one another.
  您可以针对自己的课程创建自己的论坛，以便学生可以相互交流。
• There’s a 30-day money-back guarantee, so you can get a refund if you decide that LearnDash isn’t the right option for you.
  有30天的退款保证，因此，如果您认为LearnDash不是您的正确选择，则可以退款。

Cons

缺点

• You can only contact the support team by submitting a ticket. There’s no live chat or phone option.
  您只能通过提交故障单来联系支持团队。 没有实时聊天或电话选项。
• There’s no free version or trial period available.
  没有免费版本或试用期。

Pricing

价钱

The Basic plan costs $199 at full price. You’ll almost certainly find that it’s on sale for $159 when you visit the site, though.

基本计划的全价为199美元。 您几乎可以肯定会发现，当您访问该网站时，它的售价为159美元。

If you want to use LearnDash on several site, the Plus packet lets you install it on up to 10 sites. That costs $229 full price, though it’s normally on sale for $189.

如果要在多个站点上使用LearnDash，则Plus数据包可将其安装在最多10个站点上。 全价为229美元，尽管通常以189美元的价格出售。

For more details, see our guide on how to create and sell online courses with LearnDash.

有关更多详细信息，请参阅我们的指南，了解如何使用LearnDash创建和销售在线课程 。

Often users use LearnDash in combination with MemberPress to get the most value.

通常，用户将LearnDash与MemberPress结合使用以获得最大价值。

4.轻松的数字下载 (4. Easy Digital Downloads)

Easy Digital Downloads does what you might expect from the name. It lets you sell digital downloads from your site. Again, it’s a WordPress plugin, so you’ll need a domain name and web hosting.

Easy Digital Downloads可以实现您对名称的期望。 它使您可以从站点出售数字下载。 同样，它是一个WordPress插件，因此您需要一个域名和虚拟主机 。

Pros

优点

• Easy Digital Downloads for free, just like you can with WooCommerce. If you want extra features, there are lots of free and paid extensions available.Easy Digital Downloads 。 如果您需要其他功能，则可以使用许多免费和付费的扩展程序。
• Easy Digital Downloads is specifically designed for selling digital products. If you have no intention of selling physical products, then it could be a great fit for you.
  Easy Digital Downloads专为销售数字产品而设计。 如果您无意出售实物产品，那么它可能非常适合您。
• There’s plenty of support available. This includes support forums, videos, and tutorials. If you’re a premium user, you can get priority support.
  有很多可用的支持。 这包括支持论坛，视频和教程。 如果您是高级用户，则可以获得优先支持。
• You can use the Easy Digital Downloads shortcodes to display your products anywhere you want, such as in a blog post.
  您可以使用“ Easy Digital Downloads”(Easy Digital Downloads)简码在任何地方显示您的产品，例如在博客文章中。

Cons

缺点

• There aren’t all that many WordPress themes out there that are designed specifically for use with Easy Digital Downloads.
  没有太多专门设计用于Easy Digital Downloads的WordPress主题。
• Easy Digital Downloads is free but you may need paid extensions to add extra features. This may increase your costs.
  Easy Digital Downloads是免费的，但您可能需要付费扩展才能添加额外的功能。 这可能会增加您的费用。

Pricing

价钱

The basic version of Easy Digital Downloads is free. If you want more features, then you will need their extensions. Some of them are free and others are paid addons.

Easy Digital Downloads的基本版本是免费的。 如果需要更多功能，则需要它们的扩展。 其中一些是免费的，另一些则是付费的插件。

You can also opt for one of the pricing plans, which are billed yearly. These give access to email support and various extras through included extensions. They start at $99/year.

您还可以选择其中一种定价计划，该计划按年计费。 这些使您可以通过附带的扩展程序访问电子邮件支持和各种其他功能。 他们的起价为每年99美元。

5.限制Content Pro (5. Restrict Content Pro)

Restrict Content Pro is the paid version of the Restrict Content plugin. It’s a WordPress membership plugin produced by the same team that’s behind Easy Digital Downloads.

Restrict Content Pro是Restrict Content插件的付费版本。 这是由Easy Digital Downloads背后的同一个团队制作的WordPress会员插件。

Pros

优点

• Restrict Content Pro is really easy to get started with. Even if you’ve had little experience of WordPress, you should find it fairly straightforward.
  Restrict Content Pro真的很容易上手。 即使您几乎没有WordPress的经验，您也应该发现它非常简单。
• Restrict Content Pro works seamlessly with Easy Digital Downloads. If you want to use both plugins on your site, it’s easy to do so.
  Restrict Content Pro与Easy Digital Downloads无缝协作。 如果要在站点上同时使用这两个插件，则很容易。
• MailChimp, MailChimp ， WooCommerce, and more.WooCommerce等。
• You can create as many different membership levels as you want, including free and trial memberships.
  您可以根据需要创建任意数量的不同会员级别，包括免费会员和试用会员。
• Your customers can move between subscription levels and only pay the difference. This happens automatically and could save you a lot of admin time.
  您的客户可以在订阅级别之间切换，仅支付差额。 这是自动发生的，可以为您节省很多管理时间。
• You can easily view reports on your earnings, membership numbers, and more.
  您可以轻松查看有关收入，会员编号等的报告。
• There’s an “Unlimited” plan available which includes lifetime updates and supports for a single one-off fee.
  有一个“无限”计划，其中包括终身更新并支持一次性费用。

Cons

缺点

• The free version of the plugin doesn’t handle payments. You’ll need to upgrade to Pro if you want people to pay to register.
  插件的免费版本不处理付款。 如果您希望人们付费进行注册，则需要升级到Pro。
• Some of the most useful addons aren’t included in the Personal or Plus plans. These include the ability to drip content, which most membership plugins include as a basic feature.
  Personal或Plus计划中未包含一些最有用的插件。 其中包括滴灌内容的功能，大多数会员插件都将其作为基本功能。
• There’s no phone or live chat support, even at the higher pricing tiers. You have to submit a support ticket instead.
  即使价格较高，也没有电话或实时聊天支持。 您必须提交支持票。
• Although there’s a 30 day refund period, you can only get a refund if you can explain why the plugin won’t work for you.
  尽管有30天的退款期，但只有您能解释为什么该插件无法为您工作的情况下，您才能获得退款。

Pricing

价钱

There’s a free version of the plugin available, called Restrict Content. The Restrict Content Pro plugin costs from $99/year, which comes with 13 free add-ons.

有一个免费版本的插件，称为“限制内容”。 Restrict Content Pro插件的价格为每年99美元起，其中包含13个免费附件。

6. Shopify (6. Shopify)

Shopify is an all in one platform for eCommerce. This means it handles everything for you such as your site hosting, updates, and security. You just pay a single monthly fee.

Shopify是电子商务的多功能平台。 这意味着它将为您处理所有事情，例如网站托管，更新和安全性。 您只需每月支付一次费用。

Pros

优点

• Shopify is really easy to get started with. You don’t need to buy hosting or even a domain name. You just sign up for an account with Shopify and start creating your store.
  Shopify真的很容易上手。 您无需购买主机甚至域名。 您只需在Shopify上注册一个帐户，然后开始创建您的商店即可。
• You can sell both physical and digital products using Shopify. This could be useful if you might want to offer physical products in the future.
  您可以使用Shopify出售实体产品和数字产品。 如果您将来可能想提供实物产品，这可能会很有用。
• Shopify. These add functionality to your store. Most of these will cost you money, but some are free integrations with other software that you might be paying for, such as Shopify有大量可用的应用程序。 这些为您的商店增加了功能。 其中大多数会花费您的钱，但是有些是您可能要付费购买的其他软件的免费集成，例如OptinMonster.OptinMonster 。
• You can pick from lots of different Shopify themes (templates) for your site, or even buy a premium theme from the Shopify themes store.
  您可以从网站的许多不同Shopify主题(模板)中进行选择，甚至可以从Shopify主题商店购买高级主题。
• There’s 24/7 support available through live chat, phone, email, and Twitter. There’s also lots of documentation, plus video tutorials and support forums.
  通过实时聊天，电话，电子邮件和Twitter提供24/7全天候支持。 还有很多文档，以及视频教程和支持论坛。

Cons

缺点

• You can’t easily integrate Shopify with WordPress, so it’s not a good option if you want to sell directly from your existing website.
  您无法轻松地将Shopify与WordPress集成在一起，因此，如果您想直接从现有网站进行销售，则不是一个好的选择。
• Shopify has a built-in payment system called Shopify Payments. If you want to use third-party payment gateways, like PayPal or Amazon Payments, Shopify charges an extra 2% fee on these transactions.
  Shopify具有称为Shopify Payments的内置支付系统。 如果您想使用第三方支付网关(如PayPal或Amazon Payments)，则Shopify会对这些交易收取2％的额外费用。

Pricing

价钱

Shopify costs $29/month for the basic plan. This gives you access to the majority of features that you’re likely to want, apart from reports and gift cards. Those are available on the next tier up, at $79/month.

Shopify的基本计划费用为29美元/月。 除了报告和礼品卡，这使您可以访问可能需要的大多数功能。 这些可在下一层使用，每月$ 79。

7.可教 (7. Teachable)

Teachable is a platform where you can create your own online courses. It hosts your course for you, so you don’t need a website in order to use it.

Teachable是一个平台，您可以在其中创建自己的在线课程。 它为您托管课程，因此您不需要网站即可使用。

Pros

优点

• Teachable is easy to get started with. It has a straightforward dashboard to guide you through the process.
  可教学性很容易上手。 它具有一个简单的仪表板，可以指导您完成整个过程。
• There’s a generous free plan available, so you can get started without paying anything. This plan lets you have unlimited courses and students, and you can have a discussion forum and basic quizzes too.
  有一个免费的免费计划，因此您无需支付任何费用就可以开始使用。 这项计划可以让您拥有无限的课程和学生，也可以拥有讨论论坛和基本测验。
• It’s easy to arrange and organize your content in Teachable using the drag and drop interface.
  使用拖放界面，可以轻松地在Teachable中安排和组织内容。
• You can upload your own logo, images, text, colors, and so on to customize how your Teachable sales pages looks.
  您可以上传自己的徽标，图像，文本，颜色等，以自定义可教销售页面的外观。
• Teachable can handle lots of different file types. It does a particularly good job of dealing with videos, which should look great whatever device your student is using.
  Teachable可以处理许多不同的文件类型。 它在处理视频方面做得特别好，无论学生使用哪种设备，它都应该看起来很棒。
• There are great analytics that can show you how your students are doing. You can even track individual students’ progress.
  有很棒的分析工具可以向您展示学生的表现。 您甚至可以跟踪单个学生的进度。
• You can communicate with students directly from your Teachable platform.
  您可以直接从可教学平台与学生交流。

Cons

缺点

• If you want to customize your course homepage using the Power Editor, you’ll need to understand HTML and CSS code.
  如果要使用Power Editor自定义课程主页，则需要了解HTML和CSS代码。
• Teachable is designed for courses. It’s not really going to work for you if you want to sell something like an ebook or software.
  Teachable专为课程而设计。 如果您想出售电子书或软件之类的东西，那对您来说并不是真正的工作。

Pricing

价钱

Teachable’s free plan doesn’t cost anything. However, you will pay $1 plus 10% for every paid course that you sell. That means that if you have a course costing $200, you’ll pay Teachable $21 on each sale.

Teachable的免费计划不花任何费用。 但是，您将为销售的每门付费课程支付1美元加10％的费用。 这意味着，如果您有一门课程的费用为200美元，则每次销售都要向Teachable支付21美元。

The cheapest plan is $29/month. If you’re on this plan, you’ll also be charged an additional 5% on each sale. To avoid paying any commission at all, you’ll need to be on the Professional Plan for $79/month.

最便宜的计划是每月29美元。 如果您采用的是这项计划，那么您还将为每笔交易额外收取5％的费用。 为了避免支付任何佣金，您需要使用专业计划，每月支付$ 79。

根据您的需求选择最佳平台 (Choosing the Best Platform for Your Needs)

The best platform to sell digital products depends entirely on your needs.

销售数字产品的最佳平台完全取决于您的需求。

If you want to sell subscription-based digital products, premium content, or pay-per-view website, then MemberPress is the best option.

如果您要出售基于订阅的数字产品，高级内容或按次付费网站 ，那么MemberPress是最佳选择。

If your products include ebooks, music, or software, then Easy Digital Downloads might well be all you need.

如果您的产品包括电子书，音乐或软件，那么Easy Digital Downloads可能正是您所需要的。

If you want to sell an online course, pick a platform like LearnDash or Teachable. These are specifically designed for online course creators, and it’s easy to use them to create a professional looking course.

如果您想出售在线课程，请选择像LearnDash或Teachable这样的平台。 这些是专门为在线课程创建者设计的，很容易使用它们来创建专业外观的课程。

Finally, if you’re also selling physical products, or might want to do so in the future, go with WooCommerce or Shopify. Both of these options make it easy to sell both digital and physical goods.

最后，如果您还销售实物产品，或者将来可能要这样做，请使用WooCommerce或Shopify 。 这两种选择都使销售数字商品和实物商品变得容易。

We hope this article has helped you compare the best platforms to sell digital products. You may also want to see our guide on the best WordPress plugins and our proven tips to grow your website traffic.

我们希望本文能够帮助您比较销售数字产品的最佳平台。 您可能还想查看有关最佳WordPress插件的指南以及久经考验的技巧，以增加您的网站访问量 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/showcase/best-platforms-to-sell-digital-products-easily/